As we approach the holiday season once more, Mars has created a new Peanut M&M’s flavor to get everyone into the holiday spirit: Toasty Holiday Peanut M&M’s. The brand describes the new flavor as a winter treat made with roasted peanuts infused with cinnamon, vanilla, spiced sugar, and caramel.
While M&M’s has kept a fairly steady stream of new flavors and textures coming in their other varieties, it’s been a minute since the Peanut M&M has seen some innovative love! The holiday-focused flavor comes in just red, green, and yellow colors. There isn’t much else distinctive about these in appearance; they look just like standard Peanut M&M’s.
I wasn’t sure what to expect from cinnamon, vanilla, spiced sugar, and caramel (that’s a lot of flavors), but the first impression I had of these Toasty Holiday Peanut M&M’s was that they didn’t overdo it with the flavor. It’s definitely present, but it’s not too heavy. I also wasn’t really able to discern any one of their specifically listed flavors. They all sort of melded together and tasted like brown butter, or maybe toffee, or even maple? For something so difficult to nail down, one thing I was sure of is that they’re delicious!
I decided to taste them against regular Peanut M&M’s to see if the flavor would stand out more. The Toasty Holiday Peanut M&M’s maintain a really pleasant warm spiced note compared to their OG counterparts. I will also say that my coworker tried these and said they tasted like a TJMaxx candle, so I guess to each their own.
Overall, I’m trusting my gut here and saying these are great. The flavor isn’t over the top and is just ambiguous enough to fit the broad description of “toasty holiday.” I enjoyed them more than original Peanut M&M’s and sincerely hope Mars keeps innovating with them!
Purchased Price: $2.28
Size: 3.27 oz bag
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (1oz/12 pieces) 140 Calories, 8 grams fat, 3 grams saturated fat, 15 milligrams sodium, 17 grams carbohydrates, 1 gram of fiber, 15 grams sugar, and 3 grams protein.
It’s probably smart that they’re not trying to emulate any particular flavor and can just hand wave it away… what do you mean you can’t tell what it’s supposed to taste like?! it tastes like a toasty holiday! I didn’t care for these myself but I always look forward to whatever seasonal variations they unleash.