This could’ve a Wheat Thins flavor, but it’s dormant in the Wheat Thins section at Nabisco. (Spotted by Amanda Y at Market Street.)
If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.