Taco Bell’s new, limited edition Midnight Cherry Freeze is a Slurpee-esque frozen drink, but right off the bat, the flavor name sounded more like a type of Gatorade. This ended up being prescient, as that’s pretty much what it tasted like too.
I was expecting something primarily sugary and syrupy with undertones of the synthetic fruit flavors that, if you’re frequenting this junk food blog, you probably know and love, so I was really surprised by how tart it actually was. Yes, tartness is a flavor that’s typically associated with cherries, but Taco Bell’s website describes this as “A sweet, blue raspberry-flavored Freeze with a swirl of black cherry flavor,” so I was thinking that the blue raspberry would be more dominant here.
The color of my Freeze certainly supported that theory; it was practically solid blue, with some faint purply red patches on the very edges, which was the only hint that another flavor was mixed in there. (Granted, my drink was served in a colorfully designed opaque Decades cup per Taco Bell’s ongoing promotion, rather than the usual clear cup, which would have made striations of different colors more visible, but still, even swirling my straw around to try to find more of that cherry color yielded nothing.) Despite this visual imbalance, either the blue raspberry flavor was extremely weak or the black cherry flavor was extremely strong because the latter was what made an impression on me.
In addition to the tartness, my Freeze had that distinctive tangy, saline sharpness that reminded me of Gatorade just as much as its dramatic “cool sounding but ultimately irrelevant word plus fruit” naming scheme. The flavor was intense enough that even as a frozen beverage aficionado, I could barely finish my Regular size and was grateful when it was done. That intensity heightened even more when I got the occasional sip that was pure syrup: without the refreshing ice to balance it out, the taste came close to crossing over from mere tartness into sheer sourness. Blessedly, though, I did notice a crisp, almost biting aftertaste that reminded me of Sprite and helped reset my palate a bit before bracing myself for the next mouth-puckering sip.
My favorite part of this drink was probably the ice. I’m used to similar frozen beverages having a disappointingly inconsistent texture, where your first few sips are pure flavor and then you’re almost instantly left with a three-quarters-full cup of solid ice, all of the yumminess and color sucked straight out of it, but that issue was gracefully avoided here. This Freeze was well-blended enough that it was more plush than grainy, which meant I was able to get to nearly the very bottom of the cup before I was confronted with some small lumps of ice that I couldn’t slurp up.
If a craving for a frosty beverage strikes you, I wouldn’t suggest you “Freeze” what you’re doing just to check this one out. But if you happen to already be in the mood for Taco Bell and want to pick this up on the side, you could do worse. This Midnight Cherry is more like “Alright (very).”
Purchased Price: $4.02
Size: Regular (16 oz)
Rating: 5 out of 10
Nutrition Facts: 130 calories, 0 grams of fat, 0 milligrams of cholesterol, 35 milligrams of sodium, 35 grams of carbohydrates, 34 grams of sugar, and 0 grams of protein
I need that cup.