The Impulsive Buy

REVIEW: Kellogg’s Glazed Donut Holes Cereal

Time to fake the donuts.

Donuts are probably my favorite food, and the kid in me still gets excited every time I see a new cereal on the shelf, but as far as cereals based on donut flavors… Has there ever truly been a good one?

Donut cereals are usually just generic “O” shaped pieces with gimmicky branding. It just seems like an easy way to pass off a new idea for a quick buck. Look, I still get that fun jolt of arrested development when I see donuts on a cereal box, but the flavor always ends up being lazy. Doncha think it’s time the Breakfast Gods bless us with a truly innovative donut-based cereal?

Me too. Ya gotta keep waiting, though, because new Kellogg’s Glazed Donut Hole Cereals ain’t it.

On paper, the idea of turning three of Kellogg’s most prominent offerings into little “glazed” donut bites might seem fun, but dare I say these may be the laziest donut cereal attempts to date?

Of the three flavors – Frosted Flakes, Krave, and Apple Jacks – I’ll be reviewing the first two.

Frosted Flakes

They’re sweet. They’re flakey. They’re iconic. Well, now they’re bland little balls. They’re ironic? Probably not, I don’t actually know what irony is, but these are a snoozefest.

I can only describe the flavor as “sweet-ish.” Not Swedish, “sweet-ish.” You get a basic sweet corn cereal taste with a texture I’d compare to a less dense Peanut Butter Crunch. The flavor is so light they almost taste like Kix. They’re lacking such a punch that you could’ve told me they were a brand of “healthy” alternative cereal purchased from Whole Foods. They don’t deliver on the promise at all. They’rrrrrrre GGG-onna need to go back to the drawing board on this one.

Krave

I have an admission, I’ve never had Krave. I’ve loved some “filled pillow” cereals in the past, but they have escaped me since their inception for some reason. While I can’t speak on Krave in their true form, they make for a decent “glazed” donut hole. They’re ok. I wasn’t mad. I wasn’t happy either, but…

These are essentially “Cocoa Puffs Lite.” It’s as if Sonny the Cuckoo Bird finally got on meds and just chilled out for a little bit. While that sounds boring, they’re easily the better of the two. I’m on record as saying most chocolate cereals taste the same, so I don’t mind this lighter chocolate flavor. The dusty white “glaze” gives them a little bit of a hot cocoa flavor vibe.

The back of each box boasts “Glazed in Genius,” but these are dumb and unglazed. It’s just a faint white coating. Both cereals look similar, with Krave having a slightly darker hue.

Kellogg’s Glazed Donut Holes are, at best, “inoffensive.” They took multiple cereals out of their unique forms for no reason. It’s like the factory setting was stuck on “ball” one day, and they just rolled with it – pun possibly intended.

Donut cereals do-nut work. Pun not intended. Donut hole cereals are especially baffling. There have been approximately 4,389 ball-shaped cereals that we could’ve passed off as “donut holes.” I’m no conspiracy theorist, but I feel like this is some kind of “shrinkflation” ploy where balls are cheaper to produce or something. If donut hole cereals worked, we’d have “Dunkin’ Crunchkins” by now.

If curiosity gets the best of you and you buy these, just mix ’em together. It makes for a slightly better bowl of cereal. Who knows, maybe the Apple Jack version slaps, but Frosted Flakes and Krave are duds.

Purchased Price: $4.99 each
Size: 10 oz. Boxes
Purchased at: Shop Rite
Rating: 3 out of 10 (Frosted Flakes), 5 out of 10 (Krave)
Nutrition Facts: (1 cup) Frosted Flakes – 140 calories, 1.5 gram of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 31 grams of total carbohydrates, 3 grams of dietary fiber, 11 grams of sugar, and 2 grams of protein. Krave – 130 calories, 1.5 gram of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 31 grams of total carbohydrates, 5 grams of dietary fiber, 11 grams of sugar, and 2 grams of protein.

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