Reese’s, one of the most beloved candies ever, has been expanding its seasonal offerings in recent years. Not content with the special shapes of hearts, eggs, pumpkins, and trees, it has been tweaking flavors, either by changing the coating or putting things in the peanut butter. And I fully support this trend.
Well, at least in theory.
For the Valentine’s season, Reese’s has gifted us with Red Velvet Peanut Butter Cups, each with a red velvet-flavored creme on top. I bought a bag of Miniatures to sample (I bought them before Christmas, and that’s all they had on the shelf in the seasonal aisle, but there are standard cups as well).
Red velvet cake is a vanilla cake with a little bit of cocoa and buttermilk. That’s a very nuanced flavor profile to convert into a creme coating, especially when paired with peanut’s strong, distinctive flavor.
I’ve nibbled on the tops of these cups, and while the flavor is unique, I just can’t tell you that I taste red velvet. I certainly don’t taste cream cheese frosting. When I eat the cup as a complete whole (i.e., the way they’re meant to be eaten), the unique flavor is mostly overwhelmed by the peanut butter. And I feel like texture is one of the best parts of red velvet cake, but the texture of the cups is nothing like cake, not that I expected it to be. (The back of the bag says, “Reese’s takes the cake,” so I feel justified in comparing it to cake.)
I reviewed last fall’s Reese’s Werewolf Tracks, and I am going to quote from my own review because I feel the same way about these:
“Reese’s Peanut Butter Cups are a top-tier confection, and if this were a brand-new treat, I would give it 10/10 based on taste alone. But this is simply a variation on a classic, and it’s just not that interesting or special.”
The difference here, though, is that red velvet is a more seasonally appropriate flavor than vanilla, and the pinkish topping is lovely. I do like that. So, I will give the Red Velvet version one more point than I gave the Werewolf version.
If Reese’s opted for another Valentine’s flavor, like strawberry, cherry, cinnamon, or rose, it would be easier to detect. But with red velvet, it feels like no one will notice if they mess up. It’s safe for Reese’s, but just a little boring for the consumer.
Purchased Price: $4.99
Size: 9.3 oz bag (Miniatures)
Purchased at: Dick’s Market
Rating: 7 out of 10
Nutrition Facts: (3 pieces) 130 calories, 8 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 75 milligrams of sodium, 15 grams of carbohydrates, less than 1 gram of dietary fiber, 13 grams of sugar including 12 grams of sugar, and 3 grams of protein.