From what I’ve read, this is a collaboration with Bang Energy and a content creation group called Any Means Possible. Sorry, I don’t know who they are. I live under a rock in a cave. (Spotted by Phil at Redner’s.)
If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.