REVIEW: Birthday Cake M&M’s

I would like to put forth an official motion to reach a consensus on what “birthday cake” flavor is supposed to be.

Because from my understanding, birthday cake is akin to cake batter which is akin to a sweet vanilla/butter flavor with lots of rainbow sprinkles. A quick Pinterest search will demonstrate what I mean. Birthdays are a cause for celebration, and the default mindset for that is as much sugar and as much color as possible.

The Birthday Cake M&Ms are not what you’d expect based on the prior cake-flavored evidence, but rather a play on the original Milk Chocolate variety. This is probably fair to the millions of people who prefer the chocolate cake with white frosting on their birthdays and have been forced to eat too many Funfetti-like products. In fact, I would never choose that for my own cake either. By throwing these into the mix, M&M’s may just be trying to prevent a burgeoning birthday market monopolization. So for those who have been scorned by the rainbow sprinkles in the past, these go out to you.

I finally found these at my CVS when I did my annual Valentine’s Day Sale spree. There was a singular box, wrongfully placed in the clearance section. Although these are also sold in an 8-ounce bag, the only size option was the individual pack, which is unfortunate, because I enjoy sharing my candy and/or eating mass quantities of M&M’s without being aware of how much I’m actually consuming. Usually the latter.

These are closer in size to Milk Chocolate M&M’s than the recent new M&M’s have been and stick to a simple color palate of blue, red and yellow. I didn’t have any to compare, but I think they’re the same colors you’d find on other M&M’s, possibly a little bit richer. Also important to note they are made with actual Milk Chocolate. Not chocolate-y candy. Not chocolate-confection. Not Count Chocula Crème (this is not a real marketing tactic, but I think it will be soon.) You can rest assured in eating these that your processed food still has some realness to it.

My recent history with M&M’s has not been great. I was disappointed by Pumpkin Spice, puzzled by Gingerbread, and grossed out by Red Velvet. All of these varieties had such potential, but in the end they all ended up tasting like “chemical.” I was assuming this was what I would have to settle for with my bite sized chocolates.

But these are a beacon of hope. A delicacy. A rede-M&M-ption, if you will. I bit into these and immediately started singing “Happy Birthday” to me. Then the Beatles’ “Birthday.” Then Rihanna’s “Birthday Cake.” Then I stopped, because I forgot how incredibly uncomfortable that song makes me.

The flavor in these is subtle, but it accomplishes the intended goal perfectly. There’s a strong milk chocolate note that then evolves into a buttercream taste that’s not too sweet or overpowering. Perfect match to the cake pictured on the pack. Chemical taste level: zero.

I may not choose these over my beloved Carrot Cake or Peanut Butter M&M’s, but they would certainly be ranked above the original in my book. I will be creating a stockpile of these as well, even if they’re not limited edition. Not only are they delicious, but they also make a fantastic non-perishable last minute gift for birthdays you completely forgot about and were only reminded of when you logged onto Facebook.

Now, you can pretend every day is your birthday without having to lie to waiters at restaurants to get a free dessert. Although, you’re still free to do that do. It’s your fake birthday. You deserve to feel as special as you want.

(Nutrition Facts – 1 pack (1.4oz) – 190 calories, 70 calories from fat, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 30 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary fiber, 25 grams of sugars, and 2 grams of protein.)

Item: Birthday Cake M&M’s
Purchased Price: $1.19
Size: 1.4 oz. bag
Purchased at: CVS
Rating: 8 out of 10
Pros: Not chemically, actually tasty. Appeals to the forgotten birthday cake demographic. Actually tastes like the cake on package. Pretending to remember birthdays. Real milk chocolate. Getting free dessert at restaurants.
Cons: Inconsistencies in the definition of birthday cake. Unsettling Rihanna euphemisms. That uncomfortable public domain birthday song you have to sit through in restaurants to get your free fake-birthday sundae.