REVIEW: Jif Cookies ‘n Cream Hazelnut Spread

Hybrids are all the rage right now. Half-electric/half-gasoline cars are zipping around our roads, bakeries are selling Cronuts by the dozen, and scientists have successfully merged blobfish DNA with the human genome to create a hybrid known as “Kim Kardashian.”

It was only a matter of time before mankind witnessed a fusion of two of the most delicious foods: cookies and butter.

Okay, okay. Cookie butter isn’t technically a hybrid of cookies and butter, but it’s close enough. If you believe otherwise, I encourage you to watch the forthcoming televised debate on the topic between Paula Deen and Cookie Monster: Speculoos Exposed.

Strangely, Jif’s new Cookies ‘n Cream Hazelnut Spread doesn’t actually label itself a cookie butter, even though “cocoa cookies” are one of its main ingredients. It seems similar to Trader Joe’s Cookies & Creme cookie butter, which I shamelessly ate straight from the jar. This Jif spread needs to be just as delicious if it’s going to be worth my time.

Cracking open the lid reveals a swirl of cookies ‘n cream and hazelnut spreads, with a scent evoking Oreo cookies and Nutella — a good sign, for sure. Texturally, it’s not as thick as Nutella, or even peanut butter, but the consistency is standard for a cookie butter.

I held myself back from voraciously attacking the jar and tasted the two spreads individually.

Light gray and speckled with little black bits of cookie, the cookies ‘n cream spread is incredible for one reason alone — it tastes like melted Hershey’s Cookies ‘n’ Creme candy bars. Jif really nailed this flavor. The cookie bits mixed throughout provide a satisfying crunch without feeling too gritty, complementing the spread’s blend of chocolate flavor and sweet creaminess.

Sadly, the hazelnut spread is a disappointment. In comparison to Nutella, the gold standard of all hazelnut spreads, it feels too oily. Though hazelnut can be detected in its flavor, the cocoa flavor is stressed and reminds of cheap chocolate. In addition, as the hazelnut spread is swallowed, it lingers in the back of the throat, resulting in a mild stinging sensation that’s more unsettling than that song Hulk Hogan wrote for a dying child.

I tried the spread on a waffle, fresh from the toaster. As the hazelnut and cookies ‘n cream parts of the spread mixed together, the flavors merged, making it hard to notice the hazelnut spread’s undesirable qualities. Sadly, the creamy aspects of the cookies ‘n cream component were also drowned out, resulting in an uninspired cocoa flavor. I don’t think I would be able to identify the blended spread as cookies ‘n cream in a blind taste test, as it’s closer to a cheap Nutella knockoff with a heavier chocolate flavor.

That dang hazelnut swirl ruined everything. Jif really would have been better off marketing an entire jar of the cookies ‘n cream spread by itself.

I guess I’ll have to get my fix of cookies and butter somewhere else. Ya know, I’ve been meaning to try out a recipe I found in an early copy of Paula Deen’s next cookbook: “Southern-style frozen butter patties dipped in Oreo cookie crumbs.” Mmm, I can taste my arteries clogging.

(Nutrition Facts – 2 Tbsp. – 210 calories, 120 calories from fat, 13 grams of total fat, 3.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 30 milligrams of sodium, 22 grams of total carbohydrates, less than 1 gram of fiber, 21 grams of sugar, and 1 gram of protein.)

Item: Jif Cookies ‘n Cream Hazelnut Spread
Purchased Price: $3.99
Size: 13 oz.
Purchased at: Stop & Shop
Rating: 6 out of 10
Pros: Cookies ‘n cream component tastes like the Hershey’s candy bar. Spread has a satisfying crunch from cookie bits. Paula Deen debating a Muppet.
Cons: Spread feels oily. Hazelnut component tastes cheap, leaves stinging sensation in back of throat. Hazelnut ruins the cookies ‘n cream flavor when they combine. The fact that Hulk Hogan’s music album never went platinum.