REVIEW: Post Shredded Wheat Frosted Cinnamon Roll Cereal

I can’t help but stare at the Post Shredded Wheat Frosted Cinnamon Roll Cereal box for two reasons.

1. From afar the cereal pieces look as if they’re the children of a block of dried packaged ramen noodles and a Twinkie.
2. The white creamy centers in those cereal pieces on the box do not show up in the actual cereal pieces. In tiny print, it says, “enlarged to show detail.” Unfortunately, a detail is wrong.

What’s not wrong is the aroma that comes out after opening the package. It’s a nice sweet cinnamon smell that I’d love to wake up to every morning. However, the cereal itself is not one I’m sure I’d wake up for.

As you can read on the box, the part of a complete breakfast has whole grain wheat, no synthetic colors, and is “bursting with vanilla flavored chips.” It’s frosted on one side and cinnamon is an ingredient. Now, this sounds like this could be a decent cereal, and, I’ll be honest, it is when eaten dry.

The cinnamon flavor isn’t as pronounced as its aroma, but the frosting, vanilla-flavored chips, and cinnamon do a great job at acting as the Paxil, Zoloft, and Prozac to deal with the depressing blandness of the shredded wheat.

But I do wish Post upped the cinnamon dosage. It’s not Cinnabon level of cinnamon, it’s more like licking the bottom of the box a Cinnabon came in after someone else licked it. The frosting and vanilla chips add a generic sweetness and artificial vanilla-ness that help the insoluble fiber go down. The chips aren’t like what’s shown on the box, they’re more like white blobs with a texture that’s more crunchy than creamy.

While fine when eaten dry, a problem arises when it sits in milk for a few moments, which is a situation cereal finds itself in 9 out of 10 times. The dairy bath causes the pieces lose ALL THEIR FLAVOR and turn a decent cereal into a depressing one. Now you’d think those vanilla chips might save it, but even their flavor disappeared. Actually, my mouth couldn’t even feel those chips in the soggy pieces. It’s as if they dissolved in milk.

If you’re going to eat these as a dry snack, you’ll enjoy them. They have a hearty crunch and a decent, sweet flavor. But, while milk helps strengthen bones, it hurts this cereal by washing those good things away.

(Nutrition Facts – 22 biscuits – 220 calories, 2 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 10 milligrams of sodium, 49 grams of carbohydrates, 6 grams of fiber, 16 grams of sugar, 5 grams of protein.)

Purchased Price: $2.98
Size: 15.5 oz. box
Purchased at: Walmart
Rating: 5 out of 10
Pros: Tastes good dry. Uses actual cinnamon.
Cons: Flavor washes off when sittin in milk for a few moments. Could use more cinnamon flavor. Deceptive image of cereal pieces on box. Looks like a dried ramen block and a Twinkie had a child.