Breyers used to make Oreo and Chips Ahoy ice…frozen dairy dessert. But, according to @CandyHunting, Nestle has the rights to the branding now. Don’t cry for Breyers, though. It still has M&M’s, Reese’s, Snickers, Heath, and Cinnabon…for now. (Spotted by David P at Meijer.)
Wonder why Nestle kept the Breyers shape rather than something more like their various Dreyers-shaped flavors (e.g. Sour Patch Kids, Pebbles, Kit Kat, etc.). Wouldn’t someone who’s used to getting Oreo ice cream go to the Breyers section first and/or realize the “new” Oreo ice cream is in the wrong (i.e. Nestle/Dreyers) section instead of being “tricked” by it having a similar shape to the old Breyers one?
They can not legally call it ice cream since it does not have 10% milkfat.
Why Some Ice Cream Is a “Frozen Dairy Dessert” 1. Ice cream must contain a minimum of 10% dairy milkfat. 2. Ice cream must have no more than 100% overrun and weigh no less than 4.5 lbs. per gallon.