On the Axe Whatever Messy Look Paste’s container, which for some reason kind of reminds me of the Legion of Doom’s headquarters, the following is printed on its label: “Girls don’t like that crusty, crunchy hair you get from gels.”
If Axe’s canister copywriters are correct, I’ve been living in a style faux pas for the past several years, because I’ve been using a hair gel that makes my hair crustier than a hobo’s armpit and crunchier than a bag of Cheetos. But I love my hair gel because it makes something on my body remain stiff for more than four hours without the need to see a doctor and it gives my hair to ability to pop balloons so that I can make the children holding them cry.
The Whatever Messy Look Paste is part of Axe’s new hair product line, which is made up of shampoos, conditioners and hair styling products. It expands Axe’s Axis of Evil Aromas. For those of you who are regular Impulsive Buy readers, you know that I’m not a big fan of Axe products and have given them bad reviews because I think all their products smell alike and they have never gotten a guy tackled, kissed, groped or bitten, despite what their commercials show. Because of my feelings towards Axe products, I didn’t expect much from the Whatever Messy Look Paste, but I have to admit that I kind of liked it.
Axe has four hair products; each is used for a different type of styling: spiked, shaggy, clean and messy. The Axe Whatever Messy Look Paste, obviously, gives users a messy just-out-of-bed look, which is otherwise known as the It Looks Like I Don’t Give A Shit About My Hair, But I Really Do Because I Spent Five Minutes Looking At Myself In The Mirror Trying to Make My Hair This Messy look. I was able to make my hair messy with it, but I also made it fairly neat, as you can see above.
The hair paste was baby blue in color. If I remember correctly from my days as a drooling, diaper-pooping infant, that is a boyish color. Its scent was much more pleasant than any other Axe product I’ve tried, but it also smelled like a woman’s deodorant. And I should know what a women’s deodorant smells like because I’ve licked my fair share of female armpits for $50 on top of their usual hourly rate.
Applying the paste was simple; all I had to do was use a finger-tip amount, rub it vigorously between my hands, spread it thoroughly through my damp hair and style. Because the product was baby blue, it temporarily gave some of my hair a baby blue sheen, but it quickly faded as I styled it.
The product did a good job of maintaining its hold. Even after having it on the whole day, it pretty much looked the same as when I applied it. It didn’t make my hair stiff and it didn’t flake, but it was a little greasy, which would make it slightly unappealing for a woman to run her fingers through my hair while I lick her armpit for an extra fifty bucks.
Item: Axe Whatever Messy Look Paste
Price: $6.48
Size: 2.64 ounces
Purchased at: Wal-Mart
Rating: 7 out of 10
Pros: Does a good job maintaining hold. Doesn’t smell like other Axe products. Didn’t flake. Able to make my hair messy and neat with it. Licking a woman’s armpit.
Cons: Made my hair a little greasy. Smells like a woman’s deodorant. Baby blue color is kind of weird. Gives hair a temporary baby blue sheen. Having to pay $50 to lick a woman’s armpit (It should be included in the hourly rate).
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