During my 12-minute walk from home after picking up Taco Bell’s Big Cheez-It Crunchwrap Supreme, the only thought that kept crossing my mind was how soggy the colossus Cheez-It cracker would be by the time I got home and had a chance to eat it. Actually, that thought has been in my head since 2022, when the collaboration went viral after the internet learned the product was being tested at one location in California. A giant Cheez-It is cool and all, but does a cracker made from enriched flour have more resilience than a corn chip, which can withstand dips of every kind?
Well, I can now find out and fill the grey matter occupied by that thought with something more useful since the special Crunchwrap is now available for everyone to wrap their hands around and crunch into. The limited time offering features seasoned beef, nacho cheese sauce, lettuce, tomatoes, sour cream, and a Big Cheez-It Cracker, all wrapped in a grilled flour tortilla. The massive cracker, the standout feature, replaces the tostada shell in the original Crunchwrap Supreme.
How big is “big”? According to Taco Bell’s website, the giant Cheez-It is 16 times larger than a regular Cheez-It. It also claims it’s 16 times cheesier and 16 times crunchier. After trying it, I believe its size claims, but everything else, not so much.
I wondered if I received a regular Crunchwrap because that’s what it tasted like after the first bite. But after unwrapping it, I saw a corner of the cracker peeking out from under a mountain of toppings, so no social media complaining needed. With the next bite, I began to notice the sharp cheesiness of the Cheez-It, but it was too mild for my liking, and there was no crunch associated with it. I expected it to be the headlining act instead of a backup singer. Its flavor is perhaps less noticeable than the corn tostada in the regular Crunchwrap, which, no shade, can also maintain most of its crunchiness after 12-minute walks home. The Cheez-It’s cracker crunch never materialized except for a couple of bites. At closer inspection, most of it seemed pulverized after being exposed to the moisture and heat within the grilled flour tortilla. But again, it had to withstand being in the tortilla wrap for double-digit minutes. If you’re eating it seconds after it is handed to you, the crunch might still be there.
I can’t help but be disappointed with Taco Bell’s Big Cheez-It Crunchwrap Supreme. While the cracker is indeed 16 times larger than a regular Cheez-It, which is impressive, and the cheesy flavor is somewhat present, I couldn’t help but wish for a more pronounced cheesiness and a crunch that comes close to its 16-times claim. Heck, four times would’ve made it better.
Purchased Price: $5.49
Rating: 6 out of 10
Nutrition Facts: 470 calories, 17 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 20 milligrams of cholesterol, 1210 milligrams of sodium, 63 grams of carbohydrates, 5 grams of fiber, 6 grams of sugar (including 2 grams of added sugar), and 15 grams of protein.