REVIEW: Kellogg’s Eggo Fully Loaded Waffles

I’m unsure why these new Kellogg’s Eggo Waffles are called Fully Loaded. Is it because they’re fully loaded with flavor? Or is it because a serving is fully loaded with 10 grams of protein? After trying them, I will have to say it’s more the former than the latter.

How do the waffles get 10 grams of protein? I’m glad you asked, my bulky friend. It’s soy and whey, just like in the famous nursery rhyme.

Little Miss Muffet she sat on her tuffet,
eating Eggo Waffles fully loaded with soy and whey.
Along came a spider who sat down beside her,
and, SMASH, she used her whey-made muscles to turn it to puree.

Ten grams might seem minor to someone who downs protein powder by dumping a scoopful into their mouth, chasing it with some water or milk, mixing the two by vigorously shaking their head, swallowing, and then repeating the process a few more times. But it’s 20 percent of most peoples’ daily recommended amount.

Unlike the Kellogg’s Eggo Cinnamon Churro Waffles, I had the other week, these have a lot more flavor. A LOT. So much so that I could eat them without any syrups or toppings. I would’ve tried replicating what’s on the boxes, but strawberry and chocolate sauces are not staples in my kitchen. So I had to settle for store brand pancake syrup. But even with the standard syrup, which I squeeze into every waffle pocket possible, I could still strongly taste the strawberry and chocolate, thanks to the bits baked into them. In fact, it seems like the syrup somehow enhanced the taste. Maybe it’s magic. Maybe it’s sugar. Maybe it’s the protein bulking up my tongue.

So, the strawberry one doesn’t need some fancy syrup or compote, and the brownie one doesn’t need Ghirardelli syrup to be enjoyed. However, I did find the fruity one less flavorful than the chocolate one when eating them sans syrup, and I wouldn’t say the brownie one tasted brownie-like. Instead, it was more chocolatey than other chocolate Eggo waffles.

If there’s one issue with them, it’s that the Chocolate Chip Brownie was $7.69 and the Strawberry Delight was $6.29 at Target. It’s strange to see two varieties from the same line have different prices. I don’t think I’ve ever seen that before.

Kellogg’s Eggo Fully Loaded Waffles are full of flavor but not quite as full of protein. In terms of taste and protein, they’re definitely a step up from Eggo’s regular waffles.

Purchased Price: $7.69 (Chocolate Chip Brownie), $6.29 (Strawberry Delight)*
Size: 12.3 oz boxes/10 waffles
Purchased at: Target
Rating: 8 out of 10 (both)
Nutrition Facts: (2 waffles) Chocolate Chip Brownie – 170 calories, 6 grams of fat, 2 grams of saturated fat, 10 milligrams of cholesterol, 300 milligrams of sodium, 22 grams of carbohydrates, 2 grams of fiber, 7 grams of sugar (including 6 grams of added sugar), and 10 grams of protein. Strawberry Delight – 190 calories, 6 grams of fat, 2 grams of saturated fat, 10 milligrams of cholesterol, 300 milligrams of sodium, 22 grams of carbohydrates, 1 gram of fiber, 7 grams of sugar (including 6 grams of added sugar), and 10 grams of protein.

*Because I live on a rock in the middle of the Pacific Ocean, things are a bit pricier here. You’ll probably pay less than I did.

SPOTTED: 5/29/2024

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Buc-ee’s Kettle Cooked Bold ‘N Blended Potato Chips

(Spotted by Robbie at Buc-ee’s.)

Pop Corn Straws Spicy Guac

(Spotted by Robbie at Costco.)

Kroger Ripples Hot Cheddar Potato Chips
Kroger Mexican Style Street Corn Tortilla Chips
Kroger Salsa Fresca Tortilla Chips
Kroger Mercado Plantain Strips
Kroger Mercado Chili Lime Ruedas
Simple Truth Cowboy Caviar Salsa

(Spotted by Robbie at Kroger.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Klondike Cones Chocolate Bites

Klondike Cones Chocolate Bites.

What would I do for a Klondike Cone? I’d buy a box if it was on sale. (Spotted by Robbie at H-E-B.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Jif Peanut Butter & Chocolate Spread

Jif Peanut Butter & Chocolate Spread.

Jif To Go Peanut Butter & Chocolate Spread.

You got your peanut butter in my chocolate spread. You got your chocolate spread in my peanut butter. (Spotted by Dorothy at Giant Eagle and Allison H at Target.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

REVIEW: Burger King Birthday Pie

What do Keith Richards and Burger King have in common?

Other than both being famously flame broiled, you’re probably absolutely shocked they’ve made it to their 70th birthdays.

I always expect my local BK to be a shelled-out husk on my next visit, only to be seen again in a YouTube compilation called “Absolute Dumpsters You Used to Eat at as a Kid.”

With that said, I’m a loyal BK defender, and I’m happy they still exist. Despite becoming one of the punching bags of the fast food industry, the King is celebrating his 70th birthday, so let us raise our Coca-Cola Freestyle concoctions in the air and toast – Long live the King. I doff my paper crown to thee.

How does one celebrate their royal seventennial? Well, with a Birthday Pie, of course. Ya know, birthday pies, the traditional capper for any great birthday celebration. A Birthday Pie sounds less real than the word “seventennial,” yet here we are.

BK hasn’t really hit us with many pie options over the years, but its mainstay, Hershey’s Pie, is great, so I was very much looking forward to this one.

I’ve been served Hershey’s Pie. I know Hershey’s Pie. Hershey’s Pie is a favorite of mine. Birthday Pie, you are no Hershey’s Pie. The concept is flawed from jump – it’s a pie filling that tastes like cake? Just give us cake. Let us eat cake.

The Birthday Pie tastes like three slightly contrasting versions of artificial vanilla in a cookie crust. On the surface, that seems appetizing enough, but it’s just very… vanilla. The pie consists of a birthday cake-flavored pie filling, which tastes like blended cake in a weird viscous form, so it kinda leaves you yearning for cake, which you only get in the form of little tease cake bites glued on top of the off-pudding, which is quite off-putting. (Thanks)

The cookie crust is vaguely “graham” flavored, but the filling is so wet it makes the crust limp. It, like me, had no integrity. There’s also whipped topping and sprinkles, so it’s just weighed down with more “sweet” nothings.

This slice just ends up having a vague combination of flavors I can really only describe as “generically sweet.” That’s what “birthday” flavor has become. It’s just sugar. Sometimes it’s confetti cake, sometimes it’s vanilla, but mostly it’s just “sugar flavored!” I think I’m officially over “birthday” as a flavor. Good thing McDonald’s is ushering in the world’s new favorite abstract flavor – “Grandma.”

If you’re interested in a mashup of low-quality vanilla pudding, soft Nilla Wafers, and whipped cream, go for it. Maybe you can make a wish for something better next year.

I should also note this thing has an encyclopedia of ingredients. If a European saw the label, they wouldn’t live to see another birthday.

I actually think this pie is a good metaphor for life because it got old in the blink of an eye. As Keith Richards’ friend, Whatshisface, once said, “What a drag it is getting old.”

Anyway, if you insist on trying the Birthday Pie, get the $6 Birthday meal, or get it free in the app on June 1st.

Now sing it with me, “at B-K, Happy Birth-day. You rule!*”

*Sometimes. Not this time.

Purchased Price: $2.99
Rating: 4 out of 10
Nutrition Facts: 260 calories, 14 grams of fat, 9 grams of saturated fat, 0 grams of trans fat, 190 milligrams of sodium, 31 grams of total carbohydrates, 21 grams of total sugars, less than 1 gram of fiber, and 3 grams of protein.