Doritos has a long history of Super Bowl commercials. This year, it’s using the ad spot to relaunch its Dinamitas line with a handful of flavors that are not exactly new to shelves despite the packaging proclaiming newness in capital letters. Flamin’ Hot Queso Dinamitas first appeared in 2021 in bags considerably more cheese-colored and less bold than this iteration. A few years later, they’re back dressed in red and black, and the Dinameter’s pushing all the way to “EXTRA HOT.” It was impossible for me to approach these chips without picturing some sort of Looney Tunes character unwittingly ending up with a mouthful of dynamite so let’s find out if these cause my stomach to comically explode while smoke pours from my ears.
Opening the bag reveals these rolled up corn chips to be covered in classic red Flamin’ Hot dust, but the smell leans more traditionally cheesy-Dorito than anything intensely hot. They’re definitely extra crunchy, like the back of the bag notes, and the flavors that hit me first are corn and cheese. I wouldn’t really say the cheese represents queso in any noticeable way, but they reminded me of the Spicy Nacho Doritos variety. Despite every chip-tube being thoroughly coated in the finger-staining fire powder, I didn’t find these to be all that hot. I have a fairly high tolerance for heat and a very high tolerance for rapidly shoving snack food into my mouth, so even as my fingertips, knuckles, and wrists began to turn scarlet from repeated trips into the chip bag, I felt like the Dinameter was exaggerating. This is where I picture a greedy character gleefully gobbling up poorly disguised sticks of dynamite, unaware of the impending boom.
I don’t know if it’s the more compact rolled shape or what, but these are very easy to eat a lot of, and I didn’t find myself needing to reach for anything to quell the burn. Is it nice to have a beverage with them? Sure! If I found myself without one, would I still eat three servings? Also sure! The heat does start to creep in and slowly build in the back of the mouth, but they never turn the dial into “extra hot” territory for me or leave me feeling like I’m ready to spit flames at whatever nemesis tricked me into eating them. While these might fall short of their claim of being extra hot, they excel at being extremely snackable. With a solid cheesy base flavor and a hot-without-blowing-your-head-off heat, they’re a fun way to shake up your regular chip game. I can see people finding these hotter than I did, but if you’re heat-sensitive, you probably aren’t chasing down Dinamitas in the first place. If you’ve enjoyed anything Flamin’ Hot in the past, I think you’ll be more than happy to risk internal combustion and chomp on these.
Purchased Price: $5.49
Size: 10.75 oz bag
Purchased at: Mariano’s
Rating: 8 out of 10
Nutrition Facts: (14 pieces) 150 calories, 8 grams of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 17 grams of carbohydrates, 1 gram of dietary fiber, 0 grams of sugar, and 2 grams of protein.
