Quite recently, on this web page, I spent a few hundred words bemoaning the Cinnamon Toast Crunch Committee’s efforts at integrating its product into places it maybe didn’t belong. The product of my focused ire in this specific instance was its attempt at crossbreeding its fine cereal product with Old El Paso taco shells. As part of my hard-hitting expose, I also mentioned its failures related to soft-baked cereal bars and peculiarly large “Stuft” marshmallows.

Garbage, all.

The good news about the new Cinnamon Toast Crunch Waffle cereal, though, is that it is, in no uncertain terms, a cereal. And if there’s one thing Cinnamon Toast Crunch shines at, it is being cereal. In fact, at any given moment, it is a Top 3 cereal. Maybe even Number 1. And its offshoots — for not being straight-up, dyed-in-the-wool CTC — are reasonably decent. The little balls they made were okay. The Rolls, various Leche(s), and French Toast riffs are all above average.

So what of this new Cinnamon Toast Crunch Waffle cereal?

The website acts like this is simply alternatively shaped CTC. It states, “Cinnamon Toast Crunch Waffle Cereal pairs epic cinnamon-sugar CINNADUST with crispy cereal pieces shaped like mini waffles. The whole wheat and corn cereal delights taste buds with real cinnamon and a crispy crunch.” But here’s the deal: I absolutely detect waffle flavoring in here as well. There’s a syrup-like undertone at the beginning and back end of each bite, and the whole shebang is covered in a ton of heavenly Cinnadust seasoning. It is, simply put, incredible. It took a lot of willpower to not eat more than one large bowl in my initial serving. It was just that delicious.

If I have one minor quibble — something that keeps this from being a perfect 10 — it’s that structurally, it doesn’t hold up well to milk. And on account of this is a cereal and all, that’s kind of problematic. This stuff gets soggy QUICK. Not inedibly soggy, no, but the crispness is deflated by a solid 65% within 30 seconds of a milk bath. On any lesser cereal, this would be a much bigger deal, but because this stuff was so good, all it did was make me eat it as fast as humanly possible.

I don’t know if General Mills intends on keeping this around as a regular offering or not, so my suggestion is to get several boxes now, and freeze-dry the ones that you… oh, who am I kidding— there’s no saving this stuff for later. Eat and enjoy while you can.

Purchased Price: $4.93
Size: 18.2 oz
Purchased at: Walmart
Rating: 9 out of 10
Nutrition Facts: (41 grams) 170 calories, 4.5 grams of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 32 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar (including 10 grams of added sugar), and 2 grams of protein.