Only a junk food enthusiast will experience an emotional rollercoaster ride upon the release of a new Kit Kat flavor. This time, Kit Kat Ghost Toast, the brand’s newest seasonal Halloween flavor described as “crisp wafers in cinnamon toast flavored creme,” elicited the following reactions, in this order:

• Delight. Ghost Toast! How cute! It rhymes!
• Concern. Can ghosts even eat toast? Won’t the crumbs just fall through their hollow bellies directly onto the ground? Is this why they moan and rattle chains? Are they hungry for toasty warm bread they’ll never experience? Since I misplaced my Ouija board, I’ll never know.
• Relief. On the bright side, Kit Kat has chosen an appealing flavor with whimsical wordplay that is neither overdone (like boo-berry) nor unhinged (imagine a boo-loney or ghoul-ash Kit Kat!).

Sufficiently in spooky mode, I bought a bag of snack size bars from Giant Eagle’s Halloween candy display. From the winking ghost on each wrapper to the candy’s orange-colored creme, these bars are well-dressed for the season. They will make a fun addition to any treat bag or scary movie night.

The Kit Kats may emit a scent reminiscent of a Christmas candle, but their flavor makes up for it. Ghost Toast tastes so much like a dream collaboration between Kit Kat and Cinnamon Toast Crunch that my initial concern swelled to a panic. Is the ghost on the Kit Kat wrapper the spirit of CTC’s former baker mascot, Wendell?

While it may be too late for me, don’t let this conspiracy theory divert you from the Kit Kat’s delicious cinnamon flavor. The cinnamon is strongly concentrated within the crisp wafers, a smart choice to achieve a perfect pairing of taste and texture. One crunchy bite will remind you of cinnamon-sugar toast or cereal.

The creme has some cinnamon flavor, but the familiar sweet, white chocolate-esque taste of Kit Kat’s white creme shines more. Further supporting the Cinnamon Toast Crunch vibe, the cinnamon-tinged creme reminds me of the Cinnadust-infused frosting released by Betty Crocker. Some might find the creme too sweet to be true to the flavor of cinnamon toast, but Kit Kat Departed Soul Iced Cinnamon Roll just doesn’t have the same zing.

Kit Kat Ghost Toast is cinnamon toast meets creamy candy sweetness. The cinnamon in the wafers elevates the cinnamon flavor significantly. It is such a major improvement on the brand’s past cinnamon endeavors (namely the okay-but-forgettable Churro Kit Kat) that you will be shocked not to see Cinnamon Toast Crunch branding on the wrapper. Try it before the season is over—or be haunted by the missed opportunity.

Purchased Price: $4.99
Size: 9.8 oz bag
Purchased at: Giant Eagle
Rating: 9 out of 10
Nutrition Facts: (per 2 bars) 150 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 20 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 14 grams of sugar, and 1 gram of protein.