The Coca-Cola Creations line is known for inventive flavors inspired by abstract concepts, celebrity collaborations, and eye-catching thematic aesthetics. The newest in the line, Coca-Cola Limited Edition Move, boasts all three. Co-created with singer Rosalía, Move is described on the Coca-Cola website as “a celebration of transformation. A homage to all the versions of ourselves that coexist within us, and that forms our very own personality.” The product, also according to Coca-Cola, “brings to life the transformational power of music.”
The fun of the Creations line includes the questions each flavor raises. Specifically, what flavors represent transformation? What is this beverage supposed to taste like? Will any of the versions of myself that coexist within me regret spending $2.49 on a mystery flavor? These enigmas are the stuff arguments in the comments section are made of.
Move shares classic Coca-Cola’s appearance and scent, minus most of the soda’s characteristic spice notes. The first few sips of the full sugar variety reminded me of a minimally-spiced cola spiked with smooth coconut flavor. The more I drank, the more vanilla flavor crept in until it became dominant. In the spirit of Coca-Cola’s musical inspiration, drinking Move is like listening to two warring DJs mixing the same songs. There is some cohesion, but flavor highs and lows are bound to occur as they both impetuously fiddle with their controller dials to produce varying levels of coconut tempo and vanilla volume.
At some point, the vanilla won out for my taste buds, producing a flavor that reminded me of the scent of Bath & Body Works’ Warm Vanilla Sugar body lotion. (If you know, you know, and it’s weird, I know.) Still, the taste isn’t wholly unpleasant. The artificial quality of the vanilla vacillates, affecting the soda’s overall drinkability. At its most enjoyable, there is an almost creamy smoothness to the flavor profile that makes the drink less crisp and refreshing than most of the brand’s other offerings. I finished the bottle over the course of a few days, and the lotion association is now cemented in my brain so strongly that I can’t un-think about it.
It feels appropriate that transformation tastes, to me, like shifting flavors among a familiar – but altered – cola taste. To continue the experience, I scanned the QR code on the vibrant pink, black, and white packaging to find music content, as well as a personality quiz that generates a custom metaverse-inspired avatar and playlist. For the record, my avatar looks like an upside-down tulip with wobbly arms, wormlike hair, and a = sign for a face. Maybe because I’m elderly, I don’t quite understand it, but it did “Move” me to laughter.
For those open to a transformational experience, Coca-Cola Move is available in 20 oz bottles or 7.5 mini cans, in both the full sugar and Zero Sugar varieties.
Purchased Price: $2.49
Purchased at: Giant Eagle
Size: 20 fl oz bottle
Rating: 6 out of 10
Nutrition Facts: 240 calories, 0 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 50 milligrams of sodium, 65 grams of carbohydrates, 0 grams of fiber, 65 grams of sugar, and 0 grams of protein.
