I must admit that my relationship with these new White Chocolate Strawberry Shake M&M’s – whose rosy, heart-filled packaging seems tailor-made for Valentine’s Day – began with a bit of a shock. In my state of simultaneous and equally intense hunger and excitement, I may have forgotten to actually look closely at the bag, which clearly shows the three M&M colors that less impatient consumers can expect, before ripping it open. So I was baffled to see a sea of green in addition to the more strawberry-centric reds and pinks.

Of course, I’d already spent a not-insignificant portion of my own green to secure this bag (this flavor doesn’t seem to be widely available yet, so in my eagerness to review, I purchased – and, sure, overpaid for – these from a third-party seller on Walmart.com), so a little confusing coloration wasn’t going to deter me. Plus, I guess you could argue that the green represents the stem of the strawberry? Alternatively, maybe it was just an excuse to get that glamorous green M&M mascot on the packaging, and that’s fair!

Anyway, the aforementioned frenzied bag tearing released a welcome cloud of sweet smells into my room, appropriately strawberry-y but with a strongly saccharine underlying note that seemed ever so slightly artificial, a tell-tale sign of white chocolate’s presence. I reached into the generously filled bag to start my taste test and was immediately amused that the size and shape seemed to vary for each individual piece, from “normal M&M that just put on some weight during the holidays” to “Noticeably Larger and Chunkier” to “DOWNRIGHT SPHERICAL.”

So, how do these sometimes mysteriously colored, pleasantly fragrant, and appealingly rotund M&M’s actually taste? Anyone fearing that the “White Chocolate Strawberry Milkshake” name was just a ploy to re-release an old flavor under a fresher title (2016’s White Strawberry Shortcake might come to mind) can rest assured that they actually live up to the moniker quite well.

The “milkshake” element promises a creaminess that is certainly delivered, with the white chocolate providing a lovely, rich, just-short-of-being-too-sweet base for the strawberry flavor, a mellow, floral fruitiness that is identifiable but not overpowering. Sure, this means that the general taste skews a tad more milkshake than it does strawberry, but with my (some might say controversial) love of white chocolate, that wasn’t a problem for me. I can see others begging to differ, but hey, we’re here on a blog that reviews junk food, not fruit! I particularly enjoyed the texture too – you know that oddly satisfying snap when you break through an M&M’s candy shell and sink your teeth into the smooth, rich chocolate within? Since these are so hefty, that moment is gloriously amplified.

The recommended serving size is 16 pieces, and if all my praise-singing thus far isn’t enough of a testament to how tasty they are, I should also let you know that in the course of reviewing I consumed significantly more than that without even realizing. Pringles talks a big game with its “Once you pop, you can’t stop,” but I think these are addictive enough to merit their own rhymey slogan too. “Once you M&M, you won’t condemn”? … Okay, it’s a work in progress. One I won’t mind brainstorming over just a few more handfuls!

Purchased Price: $6.25
Size: 7.44 oz bag
Purchased at: Walmart.com
Rating: 9 out of 10
Nutrition Facts: (16 pieces) 140 calories, 7 grams of fat, 4.5 grams of saturated fat, less than 5 milligrams of cholesterol, 25 milligrams of sodium, 19 grams of carbohydrates, 18 grams of sugar, and 1 gram of protein.