SPOTTED: ICEE Froot Loops at Target

ICEE Froot Loops at Target.

Follow your nose! But don’t put it under the ICEE spigot! (Spotted by Robbie at Target.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Popcorn Indiana Netflix Swoonworthy Cinnamon Kettle

Popcorn Indiana Netflix Swoonworthy Cinnamon Kettle.

I wish these bags came with a code that takes away the ads from the ad tier for a week (or a month). Also, we covered the Cult Classic Cheddar flavor earlier. (Spotted by Sage G at Walmart.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Limited Edition Mike’s Hot Honey Club Crisps

Limited Edition Mike's Hot Honey Club Crisps.

I don’t know who Mike is, but his condiment is hot, honey. (Spotted by Amanda Y at Kroger.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

REVIEW: Post Limited Edition Frosted Chocolate Cake Cereal

I’m curious. The last time you ate chocolate cake for breakfast, were you:

a) Enjoying a donut with sprinkles
b) Digging into your birthday cake early
c) Having a rough week and running out of hoots to give
d) Actually enjoying a chocolate cake-inspired cereal?

Maybe the more important question is, what will you do NEXT TIME you have run out of your typical breakfast or personal quota of hoots? While other actions are certainly acceptable, Post Limited Edition Frosted Chocolate Cake Cereal makes choice d) possible and just as appealing as buttercream at dawn.

It’s a shredded wheat-style cereal consisting of cocoa-flavored biscuits made with chocolate chips and topped with sugar coating. The product offers a decadent twist on the shredded wheat you may pair with fruit or yogurt. However, it still boasts the whole grains and fiber absent from the layered cake you were dreaming about hours earlier.

Typically, the Venn Diagram of Frosted Chocolate Cake and shredded wheat cereal do not overlap much. While I can be critical of products that do not live up to their flavor inspirations (seriously, not every strawberry-flavored product needs to be named Strawberry Shortcake!), this cereal does justice to its namesake while remaining a palatable breakfast option.

The crunchy biscuits have a strong cocoa flavor with a dusting of extra sweetness from the solid white icing. Within the layers of wheat, chocolate chips add delicious pops of texture and taste. Not every biscuit is blessed with a chocolate chip, which might be a metaphor for life. But when they are present, the chips have just a hint of fudgyness that is never overwhelming or cloying. Like many shredded wheat products, the biscuits soak up milk like a sponge and soften quickly, but the chocolate flavor doesn’t diminish.

For those keeping score, we have flavor, layers, and, if I’m reaching, spongelike properties. The cereal ticks one more box of a good chocolate cake: it is satisfying in large or small portions. One serving is 26 biscuits, a solid breakfast, and now feels like the right time to sneak in how much I love that these pillow-shaped pieces of shredded wheat cereal are called biscuits.

Post Limited Edition Frosted Chocolate Cake Cereal tastes almost exactly like the now-discontinued Kellogg’s Chocolate Frosted Mini Wheats Little Bites, even down to the chocolate chips embedded within the wheat. While the Kellogg’s product consisted of smaller biscuits (and less sugar per serving), the Post product is an excellent dupe. Whether you were a Little Bites fan or simply appreciate a quality chocolate cereal, consider snatching up a few boxes of Post’s limited edition product while you have the chance.

Purchased Price: $3.98
Size: 16 oz box
Purchased at: Walmart
Rating: 8 out of 10
Nutrition Facts: (per 1 serving of 26 biscuits) 210 calories, 2.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 40 milligrams of sodium, 48 grams of carbohydrates, 6 grams of fiber, 18 grams of sugar, and 5 grams of protein

SPOTTED: 7/5/2024

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Ben’s Original Street Food Fried Rice with Vegetables Bowl
Ben’s Original Street Food Gumbo with Chicken Andouille Sausage Bowl
Ben’s Original Street Food Jamaican Jerk Style Red Beans & Rice with Chicken Bowl
Ben’s Original Street Food Bean & Rice Burrito Bowl

(Spotted by Amanda Y at Kroger.)

Ben’s Original Tikka Masala Ready Rice
Ben’s Original Spicy Mexican Style Ready Rice

(Spotted by Phil at Giant.)

Mccormick Grill Mates Max’s All Purpose, Xtra Coarse, and Chimichurri Seasonings

(Spotted by Amanda Y at Walmart.)

Actual Veggies Sweet Potato Super Fries
Actual Veggies Purple Sweet Potato Super Fries

(Spotted by Amanda Y at Sprouts.)

Castello Paprika & Chili Whipped Dip

(Spotted by Amanda Y at Tom Thumb.)

Midtown By H-E-B Classic Alfredo Sauce
Midtown By H-E-B Roasted Garlic Alfredo Sauce
Midtown By H-E-B Tomato Romano Pasta Sauce

(Spotted by Robbie at H-E-B.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.