Finally!
So here we are with Lay’s offering honey butter-flavored potato chips in the US, almost a decade after the flavor’s height of popularity in South Korea. Ugh. Has it really been THAT long? This is the first time a potato chip flavor made me feel old. However, before you run out to find this, you should know it is/was only available at some Costco locations in Northern California. Yup, an exclusive AND regional Lay’s flavor.
How popular were honey butter-flavored potato chips? Well, when it first came out in South Korea in 2014, it sold out in stores. But you could purchase bags from online sellers for several times more than their original price. When I tried to acquire a bag back then, they were going for $50 on eBay. I guess you could say it’s the most viral potato chip ever. Sorry, Lay’s Wavy Milk Chocolate Dipped Potato Chips.
So, is it worth flying to Northern California to buy a bag or buying one on eBay for three times the original price, like I did? Of course not. But I think it’s good enough that I’m using this review to convince Lay’s to make this flavor available to everyone throughout the country, but with a slight tweak.
If you’re in Camp No Sweet Chips and have raised your eyebrows at those holiday Pringles that came out years ago or the Lay’s IHOP chips that were on Walmart shelves earlier this year, Lay’s Honey Butter won’t be for you.
The chips looked like original Lay’s, but after handling a few, a layer of white seasoning accumulated on my fingertips. Their flavor hit all the right sweet and savory notes that make me think of all the honey butter-flavored chips I’ve had over the decade from Korean and Japanese brands.
It starts off with a nondescript sugariness, but then the honey flavoring comes around. The underlying butteriness hits about the same time as the honey, and it’s somewhat reminiscent of what you’d taste with buttered popcorn. But the taste leans more towards sweet than savory. Honey and butter are listed as ingredients, but above those two is sugar, which might explain the initial sugar burst.
However, there needs to be more consistency in the application of the seasoning. A notable number of them lacked the sweet and savory punch that others had, which makes me think these might need more seasoning.
Despite the minor issue, Lay’s Honey Butter Potato Chips are quite tasty and I hope Frito Lay decides to roll out the flavor nationwide and not exclusively.
Purchased Price: More than one should pay on eBay
Size: 23 oz bag
Purchased at: eBay
Rating: 7 out of 10
Nutrition Facts: (about 15 chips/28 grams) 160 calories, 10 grams of fat, 1.5 grams of saturated fat, 0 milligrams of cholesterol, 65 milligrams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar (including 1 gram of added sugar), and 2 grams of protein.
