REVIEW: Maruchan Hot & Spicy Chicken Ramen Funyuns

In my recent review of Korean-Style Sweet & Spicy Chili Ruffles, I whined and pined for more snacks with flavors inspired by the Far East. Well, not two weeks later, the good folks over at Frito Lay obliged.

Now, I’m not saying they saw the review, called the folks over at Maruchan, brainstormed, decided to collab on new Hot & Spicy Chicken Ramen Funyuns, and then went into a fast-tracked production process that put bags on shelves in world record timing, but… that’s exactly what I’m saying. That’s clearly what happened. The Impulsive Buy has that much pull in the snack industry.

The pairing was surprising, especially coming from a snack line that rarely remixes the original recipe, but I’m glad these two brands linked up because this is really good. It also made me ponder why we haven’t been sprinkling ramen flavor packets on things other than ramen all this time?

I have a little bit of a love-only relationship with Funyuns, but I’m happy to say these scratched the flavor itch I was yearning for, as well as the roof of my mouth (more on that later).

When I opened the bag of what looked like seasoned curly fries, I got a big whiff of poultry seasoning, but it somehow also smelled “hot,” so they were off to an accurate start.

That accuracy rolled on because, yeah, these taste like crispy Funyuns coated in a packet of spicy chicken ramen seasoning. Mission accomplished.

There’s a dryness to them that I always get from chicken-flavored snacks. For some reason, I associate that with chicken flavor. These could have easily just been “Spicy Chicken” flavored, but there is a little of that fabled “Asian flare” that I can’t articulate to make it resemble the flavors of a bowl of ramen – a cheap bowl of ramen, but I still like the cheap stuff.

Since reviewing Spicy Queso Funyuns, I was a little worried that these would also completely swallow up the traditional onion flavor of the Funyuns. But it actually managed to come through a bit on the finish. Maybe it was just a little onion powder in the spice concoction, but I tasted it nevertheless.

As for the heat level, I’d put these at about two-thirds of the way to “Flamin’ Hot,” which is more than tolerable. You won’t have any problem eating a small bag in one sitting… but you’re gonna tear your mouth up. I somehow avoided that on the Spicy Queso, but the dreaded “savory Cap’n’ Crunch” Funyuns got me this time. That, coupled with the salt and spice, dried my mouth out for hours, but whatever, it was kinda worth it.

Honestly, this is probably the best Funyuns offshoot I’ve had, and while I think this flavor would have been even better on a chip, I’d love to see a few more ramen-inspired releases.

That’s back-to-back really tasty Asian-inspired products from Frito Lay. I hope they keep ’em comin’.

Purchased Price: $2.69
Size: 2 1/8 oz bag
Purchased at: 7-Eleven
Rating: 8 out of 10
Nutrition Facts: (About 13 pieces) 130 calories, 6 grams of fat, 0 gram of trans fat, 1 gram of saturated fat, 140 milligrams of sodium, 18 grams of total carbohydrates, less than 1 gram of total sugars, 1 gram of fiber, 2 grams of protein.

SPOTTED: 8/1/2024

Here are some interesting new products found on store shelves by your fellow readers. If you’ve tried any of them, share your thoughts in the comments.

Prego Bolognese Pasta Sauce
Prego Fire Roasted Tomato Pasta Sauce
Prego Parmesan Basil Pasta Sauce

(Spotted by DJ at Redner’s.)

Jones Mini Berry Lemonade Soda
Jones Mini Orange & Cream Soda
Jones Mini Cream Soda

(Spotted by Robbie at Walmart.)

Old El Paso Carb Advantage Taco Shells

(Spotted by Phil at Giant.)

Starbucks Limited Edition Smoked Butterscotch K-Cups

(Spotted by Amanda Y at Walmart.)

Kind Kids Blueberry Muffin Bar
Kind Kids Chocolate Chip Bar

(Spotted by Robbie at H-E-B.)

Quaker Essentials Instant Oatmeal

(Spotted by Amanda Y at Walmart.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Takis Mix Fuego Party Size

Takis Mix Fuego Party Size.

If any party I go to has this, I hope there’s also milk available. (Spotted by Robbie at Sam’s Club.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

SPOTTED: Zapp’s Big Cheezy Potato Chips

Zapp's Big Cheezy Potato Chips.

With New Orleans being known as The Big Easy, I’m surprised a flavor with this name didn’t come out sooner. (Spotted by Robbie at Target.)

If you’re out shopping and see new products, snap a picture of them, and send them in via an email (theimpulsivebuy@gmail.com) with where you found them and “Spotted” in the subject line. Also, if you want to send in photos and are wondering if we’ve already covered something or if they’re new, don’t worry about it. Let us worry about it.

REVIEW: Kit Kat Ghost Toast

Only a junk food enthusiast will experience an emotional rollercoaster ride upon the release of a new Kit Kat flavor. This time, Kit Kat Ghost Toast, the brand’s newest seasonal Halloween flavor described as “crisp wafers in cinnamon toast flavored creme,” elicited the following reactions, in this order:

  • Delight. Ghost Toast! How cute! It rhymes!
  • Concern. Can ghosts even eat toast? Won’t the crumbs just fall through their hollow bellies directly onto the ground? Is this why they moan and rattle chains? Are they hungry for toasty warm bread they’ll never experience? Since I misplaced my Ouija board, I’ll never know.
  • Relief. On the bright side, Kit Kat has chosen an appealing flavor with whimsical wordplay that is neither overdone (like boo-berry) nor unhinged (imagine a boo-loney or ghoul-ash Kit Kat!).

Sufficiently in spooky mode, I bought a bag of snack size bars from Giant Eagle’s Halloween candy display. From the winking ghost on each wrapper to the candy’s orange-colored creme, these bars are well-dressed for the season. They will make a fun addition to any treat bag or scary movie night.

The Kit Kats may emit a scent reminiscent of a Christmas candle, but their flavor makes up for it. Ghost Toast tastes so much like a dream collaboration between Kit Kat and Cinnamon Toast Crunch that my initial concern swelled to a panic. Is the ghost on the Kit Kat wrapper the spirit of CTC’s former baker mascot, Wendell?

While it may be too late for me, don’t let this conspiracy theory divert you from the Kit Kat’s delicious cinnamon flavor. The cinnamon is strongly concentrated within the crisp wafers, a smart choice to achieve a perfect pairing of taste and texture. One crunchy bite will remind you of cinnamon-sugar toast or cereal.

The creme has some cinnamon flavor, but the familiar sweet, white chocolate-esque taste of Kit Kat’s white creme shines more. Further supporting the Cinnamon Toast Crunch vibe, the cinnamon-tinged creme reminds me of the Cinnadust-infused frosting released by Betty Crocker. Some might find the creme too sweet to be true to the flavor of cinnamon toast, but Kit Kat Departed Soul Iced Cinnamon Roll just doesn’t have the same zing.

Kit Kat Ghost Toast is cinnamon toast meets creamy candy sweetness. The cinnamon in the wafers elevates the cinnamon flavor significantly. It is such a major improvement on the brand’s past cinnamon endeavors (namely the okay-but-forgettable Churro Kit Kat) that you will be shocked not to see Cinnamon Toast Crunch branding on the wrapper. Try it before the season is over—or be haunted by the missed opportunity.

Purchased Price: $4.99
Size: 9.8 oz bag
Purchased at: Giant Eagle
Rating: 9 out of 10
Nutrition Facts: (per 2 bars) 150 calories, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 20 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 14 grams of sugar, and 1 gram of protein.