Who among us hasn’t been eating our fruity children’s breakfast cereal and thought, “This cereal is fine, but what it really needs is to taste more like sherbet and also maybe a little like a menthol cigarette”? Plenty of us, apparently, because Kellogg’s is breaking out the Mentholation Machine first employed in last year’s ICEE Cereal.
And so although this isn’t the first cereal to use the “Cools Your Mouth!” gimmick, and it isn’t the first to use a “sherbet” twist (Post unleashed Ice Cream Pebbles on an unsuspecting public in 2015), what it’s got going for it is that it could be the worst type of cereal in both categories. Kellogg’s knows it’s important to have goals!
First, it’s vital to remember that these are Froot Loops, only in spherical form. Except that these taste nothing like regular Froot Loops. They’re closer to Trix, I think, except less fruity. In short, they are vaguely artificially fruit-like in nature. The pieces are indiscernible in terms of fruit type, which feels like a shortcoming when compared to regular Froot Loops rings; all of the balls taste the same.
Nothing about these say “sherbet,” either. It’s just multigrain cereal, through and through.
Which leaves us, I suppose, with the real attraction -— the mouth-cooling special effect. Does it work? How cool does your mouth get? What’s the point of all this?
So, when I first opened the bag and popped a few pieces dry into my mouth, I was horrified. It tasted as though someone had applied a fine misting of Icy Hot to my cereal. It didn’t burn my mouth, but it was gross and confusing. I let my 10-year-old daughter try it, and she said, “Um,
what IS that?
Weird. I don’t really like it. Can I have 20 more minutes of iPad time, please?”
I didn’t get a chance to revisit the cereal for a couple of days (clearly, I wasn’t clamoring for more), but when I did, I tried it in a bowl with milk. It grew soggy quicker than most other multigrain-based cereals and also seemed to lose any of the previously noticeable “Froot” flavor. Gone too was the “menthol” taste, but what was interesting was that I did notice a distinct “mouth cooling” feel after the first spoonful. It was unpleasant, like brushing my teeth and then immediately consuming food. I didn’t finish my bowl, and I have no desire to eat more. (Which, thanks, Target, for only having this available in the SUPER MEGA FAMILY SIZE!)
I don’t know why this cereal was made. It was a mistake, like Frankenstein’s monster or a barbwire bicep tattoo, and while I’d like to think Kellogg’s will learn its lesson and stop getting weird with food science, I’ve been in this business long enough to know this simply isn’t true.
Purchased Price: $4.76 (on sale)
Size: 12.4 oz box
Purchased at: Target
Rating: 3 out of 10
Nutrition Facts: (1 1/3rd cup) 140 calories, 1 gram of fat, 0 grams of saturated fat, 0 milligrams of cholesterol, 230 milligrams of sodium, 45 grams of carbohydrates, 5 grams of fiber, 11 grams of sugar (including 11 grams of added sugar), and 2 grams of protein.
