Every time I see a bag of Lay’s potato chips, I am reminded of the brand’s famous slogan, a testament to the enduring brilliance of advertising: “Betcha can’t eat just one!”

While it’s a bet most of us would lose, I have always found tortilla chips and salsa to be the more addictive snack: the salt, the crunch, the heat, the sweet and juicy tomatoes, the urge to eat an entire bowl as your meal at the Mexican restaurant while the waiter casts judgmental glares in your direction!

Merging two snack food kings into one limited edition summer flavor, Lay’s Salsa Fresca potato chips promise a rich, zesty crunch inspired by fresh summer tomato salsa. Betcha can’t eat just half the bag?

Well, there are always loopholes in self-control, and here’s one for this product: it takes somewhere between one and twenty crunches to experience this flavor fully. Deliciously light and crispy, each chip is coated with savory red tomato powder, which is the dominant flavor throughout the bag. The taste reminds me so much of SpaghettiOs—concentrated and a little sweet without being ketchup-like—but I’m not mad about it.

In the first few bites, a faint tickle of spice rises near the back of the throat. Although jalapeños are featured on the packaging, the chip seasoning captures the pepper’s spice without its earthy flavor. The result is a salty, zesty heat that builds, but very slowly. Like a clumsy person navigating an icy sidewalk, it takes its time and risks no fancy footwork. The tickle evolves to broad warmth across the mouth but never gets too intense.

In the aftertaste, I detect some garlic, as well as a little tang. I attribute the tanginess to the sour cream listed in the ingredients, a delicious side in its own right but a curious addition to salsa fresca. Every few chips, the tang turns sharp and vaguely reminds me of lime. Other flavors associated with salsa fresca—like cilantro and onion—are not present.

While the chips represent several key salsa ingredients, the flavors are simple and unfold in stages rather than as one cohesive bite. Overall, the chip is tasty, salty, and snackable, but its flavor is predominantly tomato powder with a building kick.

As a limited edition summer product, Lay’s Salsa Fresca potato chips scratch that salty, snacky itch that plagues me as I wait for my tomato plants to bloom. It’s a fun flavor, but replaceable in my snacking repertoire. I’ll gladly eat more than one (chip), but not more than one (bag).

Purchased Price: $3.49
Size: 7 3/4 oz (219.7 g) bag
Purchased at: Wegmans
Rating: 7 out of 10
Nutrition Facts: (per serving, about 15 chips) 150 calories, 9 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 16 grams of carbohydrates, 1 gram of fiber, 2 grams of sugar, and 2 grams of protein.