REVIEW: Frito Lay Cheetos x Pepsi Shuwa Shuwa Cola Corn Snack (Pepsi-Flavored Cheetos)

Pepsi-flavored Cheetos 1

In 1818, Mary Shelley publishes Frankenstein, arguably the world’s first science fiction novel. It tells the harrowing tale of Victor Frankenstein, a single-minded student of science driven to ruin by his obsession with bestowing life on inanimate matter.

In the 1990 documentary RoboCop 2, director Irvin Kershner leads us on an exploration of the science of transferring human consciousness into deadly law enforcement robots. We quickly discover the dangers of such a procedure, as multiple test subjects commit suicide after finding themselves forever trapped in their mechanical bodies.

In 1994’s Jurassic Park, noted chaotician Dr. Ian Malcolm sums up the fears of late twentieth century society when commenting on the science of an island resort filled with genetically resurrected dinosaurs, saying, “your scientists were so preoccupied with whether or not they could that they didn’t stop to think if they should.”

Time after time we are warned against charging recklessly into the untamed wilderness of science and technology, yet even in the last few years we find ourselves with peanut butter and jelly vodka, cronuts, Doritos Locos Tacos, Cherry Coke, and pizzas with hot dogs in the crust. These aren’t dinosaurs or robots. These are things we put willingly into our bodies.

So today I publish this review not so much as a review but as a mile marker for future historians to look to when our inevitable self-destruction finally occurs.

These Pepsi-flavored Cheetos are the latest food hybrid to spit in the eye of Mother Nature. They are from Japan.

Pepsi-flavored Cheetos 3

The nosegrope upon opening the bag gave me pause. I immediately identified something very close to flat cola. Flat Pepsi? I dunno. My nose palate is not so refined. Something else was there in equal measure and it took me a moment to realize that the aroma was the same given off by powdered cinnamon donuts. You know, the Entenmann’s ones in the three pack with powdered sugar and plain.

Pepsi-flavored Cheetos 4

In these snacks the cheese powder has been replaced with a cola powder that is disturbingly not brown. The first sensation, which I did not expect, was a very acidic bite. It’s very citrusy, almost sour. And it hits hard. It tries to capture the citrus notes of Pepsi, but it’s over the top. Too lemony. The sweeter cola flavor is there but it’s subtler and overpowered by the intense citrus. The flavors are very distinct and don’t really ever mesh well together. But they do linger in the mouth for quite a while to leave you with a weird, marginally accurate, if lemony, Pepsi aftertaste. The corn puff tastes like it should. It doesn’t do a lot besides acting as a vehicle, which is good because there is already a lot going on.

Pepsi-flavored Cheetos 2

Oh, did I mention these also fizz a little?! Yea! Not like crazy Pop Rocks fizzing, but there is some definite popping and crackling. It’s all about attention to detail, guys. I tip my hat to Frito-Lay for that one.

Overall, this is a pretty accurate flavor recreation. It’s an impressive effort to be sure. That said, I don’t like them. I could only get through a few of them. They’ve got a lot going on and are kind of intense. A few tweaks to the levels of citrus and cola and these could be passable.

These wouldn’t be in my top 100 dream flavor what-ifs, but I’m glad they exist. They either point to a futuristic flavor-fusion utopia in which anything is possible or an apocalyptic hell place where cyborg velociraptors chew our faces off with laser teeth.

(Nutrition Facts – 1 package – 414 kcal, 24.8 grams of fat, 614 milligrams of sodium, 44.6 grams of carbohydrates, 3 grams of protein.)

Item: Frito Lay Cheetos x Pepsi Shuwa Shuwa Cola Corn Snack
Purchased Price: $3.99 (plus shipping)
Size: 75 gram bag
Purchased at: eBay
Rating: 5 out of 10
Pros: Pepsi-ish. A for effort. Fizzing snacks. Science.
Cons: Lingering aftertaste. Lemon. robot dinosaurs.

QUICK REVIEW: Trader Joe’s Cheddar & Horseradish Potato Chips

Trader Joe's Cheddar & Horseradish Potato Chips

Purchased Price: N/A
Size: 7 oz. bag
Purchased at: Trader Joe’s
Rating: 9 out of 10
Pros: Bold horseradish flavor and creamy cheddar flavor takes your taste buds on a tasty roller coaster ride. If you enjoy horseradish (and its burn), you will love these chips and licking the seasoning off your fingers. Thick chips. Awesome crunch that’s crunchier than other kettle chips.
Cons: Doesn’t come in a huge bag that can double as a body pillow. Only available at Trader Joe’s and there isn’t a Trader Joe’s on the rock in the middle of the Pacific Ocean.
Other reviews: What’s Good at Trader Joe’s, Chip Review

Nutrition Facts: 140 calories, 7 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 180 milligrams of sodium, 370 milligrams of potassium, 17 grams of carbohydrates, 1 gram of fiber, 1 gram of sugar, 2 grams of protein, 2% vitamin A, 2% calcium, 10% vitamin C, and 2% iron.

QUICK REVIEW: Archer Farms Garden Vegetable Ranch Reduced-Fat Potato Chips

Archer Farms Garden Vegetable Ranch Reduced-Fat Potato Chips

Purchased Price: $3.49
Size: 8 oz bag
Purchased at: Target
Rating: 6 out of 10
Pros: Reduced fat, but it doesn’t taste like reduced fat thanks to the seasoning which tricks your taste buds really well. Sneaks in carrots much like how the cafeteria workers at my elementary school did. Comes in a resealable bag. Kettle cooked crunchiness.
Cons: Holy crap these suckers are salty. Tastes like those cheap Lipton Chicken Noodle Cup-A-Soup. Can’t eat a whole lot in one sitting. Seasoning is a bit overpowering and makes me want to wash my hands instead of sucking off the residue on my fingers.

Nutrition Facts: 1 oz/about 12 chips – 130 calories, 6 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 18 grams of carbohydrates, 2 grams of fiber, 1 gram of sugar, 2 grams of protein.

REVIEW: Ruffles MAX Flame Grilled Steak Flavored Potato Chips

Ruffles MAX Flame-Grilled Steak Flavored 1

I’ve no idea how it actually works, but I like to imagine that at every major chip company, the marketing and R&D people have a big meeting every six months or so. They BS a little, remind everyone which varieties have been introduced and retired lately, and then the important work begins: brainstorming for the next six months.

This has to have gotten harder over time, which accounts for the increasingly unconventional chip varieties we’ve seen in recent years. And while I’m sure Ruffles isn’t the first company to release a steak-flavored potato chip, they’re probably the first to instill each chip with the MAX amount of steak flavor possible, right?

It’s not hard to follow the train of logic of whomever came up with the idea of steak-flavored chips. Beef and potatoes have a long, proud tradition of pairing together, and while chips usually slum with hamburger while steak paints the town red with a baked potato, you can’t fault them for aiming higher.

The packaging makes it clear this isn’t some cafeteria mystery meat, showing a really good-looking steak cut into strips. It can’t be a shade over medium-rare, which is interesting; I’m surprised they let it appear so bloody. Nonetheless, it looks damn tasty, and the logo promises not just steak flavor, but flame grilled steak flavor. Seriously, they are going to kick your mouth in the balls. Or the lady balls.

Speaking of which, the back of the bag tells you exactly what demographic they’re targeting.  Hint: it does not suggest which wine cooler to pair with these chips. Seriously, there are words about MEAT! and cavemen and “clubbing something” (direct quote) and it’s all very Freudian. The blurb blatantly suggests pairing the chips with Pepsi Max, which… nice try, Ruffles, but I’m pretty sure they still make Coke Zero, so go screw yourself. I also don’t drink PBR when Sam Adams is available, in case you were wondering.

Still, the irony is not lost on me that Pepsi Max is all about having zero calories, whereas steak-flavored potato chips are most likely to be purchased by those who couldn’t give less of a shit how many calories they’re consuming.  I look forward to someday buying a gallon of ice cream with an ad for Gold’s Gym on the back.

When you open the bag, the first thing you’ll notice is the smell. That is also the second, third, and fourth things you’ll notice, because holy cow is it powerful. Opinions vary — I found it strong and mildly off-putting, whereas my wife swore it to be the grim harbinger of a fetid, moldering grave. Either way, it isn’t good. It actually does smell a bit like grilled steak, but very artificially so, like a robot that looks juuust enough like a human to be creepy.

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The smell dissipates some over time, but you’ll still notice it, even if you come back after a week’s vacation and reopen the bag. As for the chips themselves, they look like regular Ruffles except a little darker and splotchier. Bizarro Ruffles, if you will.

Taste-wise… boy, it’s hard to describe. They’re unmistakably Ruffles, from the crunch and wildly varying sizes to the ridged texture. They’re as salty as regular Ruffles, though they also have pepper like any good steak, which does enhance the flavor. And darned if they don’t taste a little like steak — within reason, and that’s a key distinction. If you actually thought these were going to taste like someone lopped off a cow’s tuchus and deep fried it, you are going to be disappointed. If you expected a chip with a little smoky flavor, pepper, and something that kind of approximates the juice in a steak despite not having any juice whatsoever, you’re in luck.

Not for nothing, but I anticipate these being a highly divisive product: either you’ll think they’re pretty okay, or you’ll hate them. I fall into the former camp — wouldn’t want to get ’em every week, but as a one-off experiment, I’m glad I tried them. My wife was far less enthusiastic and can’t walk past the pantry without narrowed eyes and involuntary hissing.

If you decide to buy a bag, make sure you have a friend or spouse or roommate to share them with, just in case. And ladies, the back of the package leads me to believe you will need to have a male present to buy a bag, so take that into account. Nothing’s worse than getting busted for illicit purchase of Man Chips.

(Nutrition Facts – 28 grams/~11 chips – 160 calories, 90 calories from fat, 10 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 320 milligrams of potassium, 15 grams of total carbohydrates, 1 gram of dietary fiber, less than 1 gram of sugars, 2 grams of protein.)

Other Ruffles MAX Flame Grilled Steak Flavored Potato Chips reviews:
Junk Food Guy

Item: Ruffles MAX Flame Grilled Steak Flavored Potato Chips
Purchased Price: $4.29
Size: 8.5 oz bag
Purchased at: Wegman’s
Rating: 6 out of 10
Pros: Hard to go wrong pairing potatoes with meat.  Coke Zero.  Same great Ruffles texture and crunch.  Good pepper distribution.  The smell will not actually make you vomit.
Cons: Smell is crazy strong and mildly to extremely unpleasant.  Pepsi Max.  Exclusionary ad copy.  Chips just look kind of dirty.  Taste isn’t really good enough to put up with the smell for long.

REVIEW: Ruffles Cheese Crispy Fries

Ruffles Cheese Crispy Fries

Ah, summer.

A time for ice cream cones, days at the beach, and jealousy for all of us who didn’t take that career path known as “public school educator.”

If you’re anything like me, chances are you’ll be embarking on another rite of the All-American summer again this year. And no, I’m not just talking about attempting to fit a triple-double s’more into your piehole.

It’s the road trip, of course!

Whether to your nearest recreational and beachy abode of choice, or just to your buddy’s cabin at the lake, we’re all entitled to venturing out for a little R&R this time of year. Having graduated from backseat “are we there yet?” queries and being forced to hold in a bladder the size of a nine month pregnant woman (it’s OK, we’ve all been there) because of families’ totalitarian pit stop policies, it’s likely you and I will use the power of discretion by stopping for replenishment on these sojourns.

Junk food is a prerequisite, but logistics are not on your side. Take what the Golden Arches have called “Frydration.” Sure, sustaining your vigilance behind the wheel is all the easier with a container of French fries at your side, but from the moment you pull into the drive-through to that first dip of spud into ketchup, your food clock is ticking.

Too much time in the bag and your steaming, already inconsistent fries turn to soggy mush, while any attempt to postpone your trip for a proper chowdown could leave you fighting rush-hour traffic once you hit the road again. And besides, plain fries can be boring. But throw in finger licking, guilty pleasure toppings like cheese and you’re starting to deal with a seriously gross steering wheel.

Thankfully, Ruffles has come up with a cheesy French fry in potato chip guise, and 7-Elevens across America have been given exclusive license to carry them. 

Granted, Ruffles new Crispy Fries aren’t the first potato chip/fry hybrid on the market, but unlike brands like Snikiddy, Ruffles isn’t giving me any of this “baked” bullshit. Let’s get one thing straight: the only baking I want to do on my summer vacation is on the beach.

Ruffles Cheese Crispy Fries Closeup

As for my road trip munchies, that sacred territory is reserved for fried and chemically engineered flavors that only heavy hitting brands like Ruffles can come up with. And do they ever with these little guys.

The cheese seasoning is applied very liberally to each side of the fries, and aside from an addictive buttermilk and processed cheddar cheese taste, there’s a nice kick of black pepper and garlic powder that conjures up pleasant memories of T.G.I. Friday’s French fries. I was pleasantly surprised by the authentic French fry vibe, right on down to the skin-on ends of a number of the fries.

I like how they have a crunchy nature, although I do find myself missing the fluffy interior that comes with perfectly fried fries. Considering how many fast food places screw that up, though, makes it easier to forgive and forget.

Ruffles Cheese Crispy Fries Innards

As for the insides of Ruffles’ Crispy Fries, they’re interesting; at first I was expecting a hollow interior, but instead the insides are filled with hardened fried potato “stuff.” As you chew the fry, you find that potato “stuff” less like a potato chip and more like, dare I say, reconstituted mashed potatoes. I like it. It works. It shouldn’t, but it does, and it’s surprisingly potato-ey on the backend.

Ruffles Cheese Crispy Fries Back of Bag

I have to admit, these are really good, and it’s not just the hyperbole-laced pep talk from the bag talking (although points for referring to me as “champ”). They’ve got good cheese flavor, a little bit of sweetness, plenty of crunch, and a similar finish to actual fries despite the lack of a fluffy interior.

Ruffles Cheese Crispy Fries Greasy one

I even liked that there were some especially crispy and oily fries, which gave off the whole horrible-for-you but oh-so-tasty vibe you get from fast food. If you’re a fan of anything crunchy and cheesy, these are definitely something worth making a detour for during bathroom break stops when you hit the open road this summer.
 

(Nutrition Facts – 1 bag – 230 calories, 140 calories from fat, 15 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 grams of polyunsaturated fat, 0 gram of monounsaturated fat, 0 milligrams of cholesterol, 210 milligrams of sodium, 430 milligrams of potassium, 20 grams of carbohydrates, 2 grams of fiber, 2 grams of sugar, and 2 grams of protein.)

Other Ruffles Crispy Fries reviews:
Food Junk (Original)

Item: Ruffles Cheese Crispy Fries
Purchased Price: $1.09
Size: 1.4 oz. bag
Purchased at: 7-Eleven
Rating: 8 out of 10
Pros: Crispy potato chip texture in French fry guise. Good cheese fry flavor. Surprisingly strong potato taste. Tasty black pepper kick. Mashed potato vibe. Not as messy as actual cheese fries. Being called a “champ.” Not having to be subjected to my father’s totalitarian car rules and bathroom stop criteria any longer.
Cons: Lacks the fluffy interior of perfectly fried French fries. Only available in small bags at 7-Eleven for a limited time. Road trip traffic to get to the beach.