REVIEW: Cheez-It Hidden Valley Ranch Crackers

I grew up in the Midwest, where ranch is synonymous with ketchup and mustard in most quick-service restaurants. It’s almost everywhere and used on almost any food. I know this isn’t specific to the Midwest, but I think there are certain parts of the country where this is NOT common, and people abhor ranch with as much passion as most folks in my neck of the woods adore it. If you fall into the former category, perhaps skip this new product mash-up. If you fall into the latter, Rejoice! Cheez-It and Hidden Valley Ranch (HVR) have launched a limited-release collab, Cheez-It Hidden Valley Ranch Crackers!

This particular mash-up feels like a no-brainer. In fact, several Pinterest-style recipes out there show you how to douse Cheez-Its, oyster crackers, or whatever little crunchies in powdered HVR seasoning as a DIY seasoned snack. But this officially licensed version got me excited because it meant the real Original Ranch seasoning would be used on my oh-so-beloved Cheez-Its.

I could smell the ranch immediately upon opening the box. The seasoning is visible and distinctly speckled in a way you’d expect from Hidden Valley Ranch. The Cheez-It base cracker is the white cheddar cheese flavor. This differs from their inverted collab, the Cheez-It Hidden Valley Ranch Dressing, which is orange and, therefore, strangely off-putting. Yes, they made the Cheez-It white and the dressing orange.

Anyway, back to these crackers, the ranch seasoning is not too overwhelming on the white cheddar base, and they’re very snackable. Some crackers have a heavier coating, so as I went through my taste test, I would occasionally be delighted with a little extra kick of flavor.

What I realized pretty quickly, however, is that ranch powdered seasoning and powdered Cheez-It seasoning are not incredibly different. The main powdered dairy components are either powdered buttermilk or powdered cheddar, and these just really aren’t THAT different when you’re downing snack crackers with salt and other flavors. If I were tasting these blind, I’m not certain I would pick them up as distinctly ranch or just an onion and garlic-flavored Cheez-It. Still delicious.

To summarize it directly, these Hidden Valley Ranch Cheez-Its are subtle but great. I think the power of this collaboration is the ubiquitous success of onion and garlic flavors mingled with white cheddar and the powerhouse brand mash-up of Cheez-It and Hidden Valley. Available for a limited time, I’ll likely buy them again and again until that time runs out.

Purchased Price: $4.99 (sale)
Size: 12.4 oz box
Purchased at: Jewel Osco (Albertson’s)
Rating: 8 out of 10
Nutrition Facts: (30g or 25 Crackers) 150 calories, 7 grams of fat, 1.5 grams of saturated fat, 240 milligrams of sodium, 19 grams of carbohydrates, less than 1 gram of fiber, less than 1 gram of sugar, and 3 grams of protein.

REVIEW: Taco Bell Big Cheez-It Crunchwrap Supreme

During my 12-minute walk from home after picking up Taco Bell’s Big Cheez-It Crunchwrap Supreme, the only thought that kept crossing my mind was how soggy the colossus Cheez-It cracker would be by the time I got home and had a chance to eat it. Actually, that thought has been in my head since 2022, when the collaboration went viral after the internet learned the product was being tested at one location in California. A giant Cheez-It is cool and all, but does a cracker made from enriched flour have more resilience than a corn chip, which can withstand dips of every kind?

Well, I can now find out and fill the grey matter occupied by that thought with something more useful since the special Crunchwrap is now available for everyone to wrap their hands around and crunch into. The limited time offering features seasoned beef, nacho cheese sauce, lettuce, tomatoes, sour cream, and a Big Cheez-It Cracker, all wrapped in a grilled flour tortilla. The massive cracker, the standout feature, replaces the tostada shell in the original Crunchwrap Supreme.

How big is “big”? According to Taco Bell’s website, the giant Cheez-It is 16 times larger than a regular Cheez-It. It also claims it’s 16 times cheesier and 16 times crunchier. After trying it, I believe its size claims, but everything else, not so much.

I wondered if I received a regular Crunchwrap because that’s what it tasted like after the first bite. But after unwrapping it, I saw a corner of the cracker peeking out from under a mountain of toppings, so no social media complaining needed. With the next bite, I began to notice the sharp cheesiness of the Cheez-It, but it was too mild for my liking, and there was no crunch associated with it. I expected it to be the headlining act instead of a backup singer. Its flavor is perhaps less noticeable than the corn tostada in the regular Crunchwrap, which, no shade, can also maintain most of its crunchiness after 12-minute walks home. The Cheez-It’s cracker crunch never materialized except for a couple of bites. At closer inspection, most of it seemed pulverized after being exposed to the moisture and heat within the grilled flour tortilla. But again, it had to withstand being in the tortilla wrap for double-digit minutes. If you’re eating it seconds after it is handed to you, the crunch might still be there.

I can’t help but be disappointed with Taco Bell’s Big Cheez-It Crunchwrap Supreme. While the cracker is indeed 16 times larger than a regular Cheez-It, which is impressive, and the cheesy flavor is somewhat present, I couldn’t help but wish for a more pronounced cheesiness and a crunch that comes close to its 16-times claim. Heck, four times would’ve made it better.

Purchased Price: $5.49
Rating: 6 out of 10
Nutrition Facts: 470 calories, 17 grams of fat, 6 grams of saturated fat, 0 grams of trans fat, 20 milligrams of cholesterol, 1210 milligrams of sodium, 63 grams of carbohydrates, 5 grams of fiber, 6 grams of sugar (including 2 grams of added sugar), and 15 grams of protein.

REVIEW: Limited Edition Buttery-er Ritz Crackers

In the land of limited editions that dare to make the consumer want to try something more extreme or risky, we have the new, tame, and enticing, Limited Edition Buttery-er Ritz Cracker. Not extra butter, not heaps of butter, not movie theater butter — although an Ultimate Butter version in 2016 apparently took that dive — just the non-threatening and seemingly safe Buttery-er.

Before going into this, I should note that I love original Ritz Crackers. Growing up, there were two elite plain and buttery crackers — Nabisco’s Ritz and Kellogg’s Club. Ritz Crackers were always the preferred base for a ridiculous amount of squishy, squirt-y Easy Cheese or cream cheese, and Club Crackers felt like the more elegant, refined buttery choice for proper cheese and/or meat. As an adult, my favorite iteration of a Ritz is the fudge-covered one that pops up for the holidays — an absolutely underrated pinnacle of the modern sweet and salty snacking era.

Diving into this new Buttery-er version is a very familiar and satisfying experience. Soft and crumbly with a perfect amount of salt and a lovely golden buttery flavor throughout. My initial thought is that they are, indeed, more buttery, or, apologies, buttery-er. However, it isn’t an aggressive or artificial flavor like a Jelly Belly jelly bean; it’s simply a richer foundation to an already rich cracker. They also feel softer and more crumbly with an even quicker melt-in-your-mouth sensation than the original that’s been promising a “bite of the good life” since the 1930s.

Fun fact: both the original and these new limited edition Ritz Crackers contain no butter, and are vegan. Any buttery presence in one versus the other is the density of the science-flavored oils. The ten extra calories and half a gram more fat per serving in these, as opposed to the original, would imply a heftier hand in dosing that fatty flavor.

But is it all just a mind trick? There’s only one way to truly find out: a side-by-side taste test. Eating an original Ritz cracker and then the new Buttery-er version right after confirms what I thought prior to having the control cracker — it’s more buttery, and it’s subtle. The limited edition leaves a slightly more pronounced buttery oil feeling on the tongue than the OG, similar to movie theater butter, but much less intense. This makes sense because the “butter” at most theaters is also butter-flavored oil.

The Buttery-er Ritz Cracker is a lusher, slightly elevated experience from its already elite predecessor that I’m happy I found and tried. Honestly, I wouldn’t mind if they made this the full-time recipe, but unless you’re a cracker completist, you don’t NEED to rush out to find these before they’re gone.

Purchased Price: $4.99
Size: 13.7 oz
Purchased at: Nob Hill
Rating: 8 out of 10
Nutrition Facts: (5 crackers, 17g) 90 calories, 5 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 10 grams of carbohydrates, 0 grams of fiber, 1 gram of sugar, and 0 grams of protein.

REVIEW: Reese’s Dipped Animal Crackers

I wasn’t planning on writing about these Reese’s Dipped Animal Crackers, but after getting sent some and devouring a bag about five minutes after opening it, I felt compelled to let people know how awesome they are.

These have been available for several weeks, and when I first learned about them, I rolled my eyes and said out loud to myself, “ANOTHER Reese’s product that probably doesn’t remind me of Reese’s at all.” From what I’ve noticed, when it comes to most products that are Reese’s branded, besides the actual candies, they have a more generic peanut butter and chocolate flavor. They don’t scream Reese’s. They scream an opportunity to make some money with the Reese’s name.

But after one bite of these Reese’s Dipped Animal Crackers, they made me shut my mouth because they proved me wrong, and it would be rude of me to chew these with my mouth open. I wouldn’t want any of this delectable snack to go flying out of my face.

Each animal cracker is dipped in a peanut butter-flavored candy, and then their bottom sides are dipped into milk chocolate. The peanut butter-flavored creme’s texture isn’t gritty like what’s inside a Reese’s Peanut Butter Cup, Egg, Pumpkin, Tree, Mystery Shape, or whatever. It’s the same as the chocolate.

As for their flavor, saying they remind me of Reese’s Peanut Butter Cups would be quite right. Instead, they’re more like Reese’s Eggs and Pumpkins, which I think have a slightly better peanut butter-to-chocolate ratio than the regular cups. Just having that flavor would’ve made an excellent product, but rumbling in soon after the sweet and salty hit my taste buds is the rattling crunch from the animal crackers. It’s a better crunch than ANYTHING Reese’s has stuffed into a peanut butter cup. And that cracker’s flavor doesn’t distract from the taste of the candy coatings.

While they have great flavor and texture, even with a barely passing grade in intro college zoology, I can’t tell what animals are coated in chocolate and peanut butter-flavored candy. Is it a bear? It could also be a rock with legs. Is it a lion? It could also be a rock with legs. They’re all mystery blobs to me. But who cares about that because this is the Best Reese’s Product That Isn’t Completely A Candy I’ve ever had.

Again, these have been out for weeks, so I imagine many of you have already tried them. But if you’re like me and haven’t because you pooh-poohed them, you should give them a chance because I woo-hoo them.

DISCLOSURE: I received free product samples from Hershey’s. Doing so did not influence my review.

Purchased Price: FREE
Size: 4.25 oz bag
Purchased at: N/A
Rating: 9 out of 10
Nutrition Facts: (4 pieces) 150 calories, 7 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 70 milligrams of sodium, 20 grams of carbohydrates, 1 gram of fiber, 11 grams of sugar (including 10 grams of added sugar), and 3 grams of protein.

REVIEW: Cheez-It Extra Toasty Cheddar Jack Crackers

What are they?

Intentionally overbaked Cheez-It crackers in a flavor that’s as divisive as the idea of slightly burning your snacks on purpose. People seem to either love the original Extra Toasty Cheez-It crackers or not understand why they exist. Similarly, the Cheddar Jack variety ranks higher than the original for many people, while others find it overly cheese-powdered and weird.

How are they?

Really tasty and just how they’re supposed to be. They live up to their extra toasty name with every square bronzed on both sides. It’s a carefully controlled browning and none of the crackers come close to tasting burnt. The cheddar jack flavor is assertive; it’s tangy but also smooth and very cheesy. The cheese powder seems less prominent on these as compared to the regular Cheddar Jack Cheez-It, so if that was a sticking (dusting?) point for you, these should be less offensive.

Anything else you need to know?

They have a bit of a “pizza-flavored snack” taste to them. The extra toasting reminds me of the browned spots on pizza cheese and the overall flavor has a familiarity with some pizza-flavored chips and crackers I’ve had before.

Conclusion:

They’re not going to become my favorite Cheez-It, but that being said, I couldn’t stop eating them and would buy them again. If you’re a fan of the regular Extra Toasty or Cheddar Jack flavors, I think you’ll love these. If you don’t have a strong opinion on Cheez-It crackers but appreciate salty, cheesy snacks, these are definitely worth a try.

Purchased Price: $4.99
Size: 12.4 oz box
Purchased at: Jewel-Osco
Rating: 8 out of 10
Nutrition Facts: (26 crackers) 150 calories, 8 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 18 grams of total carbohydrates, less than 1 gram of dietary fiber, less than 1 gram of total sugar (0 grams of added sugar), and 3 grams of protein.