Tag: Doritos

Man, these Limited Edition Jumpin’ Jack Doritos take me back.

I remember eating bags of it while (insert 90s reference here) or (insert 90s reference here). Except for the acne and bullying, those were good times. Heck, I think I still have those (insert 90s fashion here) somewhere in my closet. But when Jumpin’ Jack Doritos went away, I was a little sad, just like when they cancelled (insert 90s television show here). For years, I wished I could (insert Back to the Future DeLorean/flux capacitor reference here) and experience those chips again.

But thanks to Frito-Lay’s recent trend of bringing back old chip flavors in retro packaging and no thanks to nonexistent time travel technology, I can enjoy these pepper jack cheese-flavored tortilla chips once again, but for a limited time.

Like the outfits in the first few seasons of Friends, the retro Doritos packaging SCREAMS 90s. It also screams 80s…and 70s. Okay, it just screams old and the font used for the “Jumpin’ Jack” makes me wonder where its leopard print leotard is. Oh wait, I was in high school when these first came out, so that makes me old. I. Am. Old. I feel like I should pull my pants down and let my doctor use his latex glove-covered finger to check my prostate.

The chips don’t look as cheesy as regular Doritos, but that’s because the cheese-flavored powder blends in with the color of the chip, like medium 28 camel Sephora tinting moisturizer blends with my skin tone. The cheesy seasoning is made up of cheddar, Monterey Jack, and Swiss cheeses. It sounds like a lot of cheese but according to the level of cheesy powder that accumulated on my fingers while I ate my way through the bag, the chips didn’t seem to have a heavy coating of powder. However, they were some damn tasty chips.

Now some of you cheese connoisseurs might be taking off your monocles, putting down your cup of tea, and asking yourself, “If those chips are pepper jack flavored, where’s the pepper part?”

Well, I was just getting to that, Mr. or Ms. Fancy Pants. Along with the cheesy coating, the tortilla chips have a sprinkling of black and red seasonings, which I assume was the jalapeño pepper powder listed in the ingredients. The jalapeño powder gave the chips a level of heat that would be on the lowest Scoville scale level. To be honest, as someone who likey the spicy, the lack of heat was a little disappointing.

While the amount of spice the Limited Edition Jumpin’ Jack Doritos doesn’t make my taste buds want to jump, the chip’s wonderful, but not overpowering Monterey Jack flavor makes them wonder why they’re not a regular addition to the Doritos line.

(Nutrition Facts – 1 ounce – 150 calories, 80 calories from fat, 8 grams of trans fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 240 milligrams of sodium, 17 grams of carbohydrates, 1 gram of fiber, 0 grams of sugar, 2 grams of protein, 2% vitamin A, and 2% thiamin.)

Item: Limited Edition Jumpin’ Jack Doritos
Purchased Price: $2.98
Size: 11 ounces
Purchased at: Walmart
Rating: 8 out of 10
Pros: Nice cheesy flavor. Doritos bringing back flavors from the past. Doesn’t leave your fingers stained orange. Retro bag brings back memories of being asked to the Junior prom as a sophomore. The way medium 28 camel Sephora tinting moisturizer make me look.
Cons: Level of heat doesn’t make my taste buds jump. Not for MSG haters. Limited edition. Leaves your fingers stained yellow. Retro bag brings back memories of being the third option for the girl who asked me to the Junior prom. Checking prostates.

When I first heard about Dinamita Doritos, I was immediately curious. I was easily able to locate the two original flavors – Chile Limon and Nacho Picoso. However, I later learned about another flavor, Chipotle Crema, which I found even more intriguing than the other two. But the flavor was proving to be quite elusive.

I was starting to wonder if they even existed. Ghost Doritos.

When I finally found them, I was excited. Happy snack dance excited. It doesn’t take someone fluent in Spanish to know that “Chipotle Crema” translates into “Chipotle Cream”, which sounded like an odd flavor for a tortilla chip. Cream-flavored chips, combined with chipotle, one of my favorite but oft-misused flavors? Sounds like a recipe for disaster, and those are generally my favorite recipes.

Perhaps I was blinded by my excitement in finding these chips, because I didn’t notice until I got home that these are not just tortilla chips. These are rolled tortilla chips.

Oh, I get it! Dinamita! Dynamite! Spicy, red, tubular chips! If only my eyeballs had moved two inches below the logo. It all makes sense, now.

Sabritas/Frito-Lay/Doritos could have gotten away with just throwing some regular chile images in there with the dinamita-shaped chips exploding off the package, but they went with authentico-looking chipotle peppers, which are smoke-dried jalapeños. Hence the wrinkled look. Points for “graphics exploding off the package” accuracy.

In case you’re confused about all the different product names, Sabritas is a Mexican snack-food company owned by Frito-Lay. As such, they market some of their products under both the Sabritas brand and other popular Frito-Lay brands like Doritos and Ruffles.

Since I live close to the border, I have the pleasure of seeing Sabritas snacks almost everywhere. The fun part is that almost all Sabritas packaging has both Spanish and English on it, which makes it like a tiny lesson in a foreign language. This is much more fun than taking Spanish in high school, because there are no tests, the translation is right there, and I learn much more useful phrases than “pasar la aspiradora”. That means “to pass the vacuum”, in case you were curious.

I now know the Spanish words for “dynamite”, “explode” and “boom”, which will surely come in much more handy than vacuum passing. Especially in airports.

Highlighting my observational skills, if I’d read the back of the bag I would have known right off the bat that this is these are not chipotle cream chips. These are chipotle cream cheese chips. Dinamita Doritos just got 100 percent more appealing. While I was willing to take one for the team and eat cream-flavored chips, I now want to go out and buy a block of cream cheese and a can of chipotle peppers, mix them together, and dip tortilla chips into it.

Luckily, I have these chips that claim to taste like that right here!

You might think cream cheese-flavored chips would taste about as awful as cream-flavored chips, but it definitely works in these Dinamita Doritos. While the chipotle built up a nice heat, the cream cheese still managed to shine through, and they compliment each other nicely.

While I could taste the pepper behind the heat, there was an unfortunate lack of smokiness in the chipotle flavoring, which is part of what gives the peppers a distinctive and delicious taste.

These being rolled tortilla chips, they were crunchier and a little bit harder than regular Doritos. I liked the shape; maybe it’s just me and my dainty ladymouth, but the size and triangular shape of regular tortilla chips is just big enough to make cramming a whole chip in my maw awkward. These rolled chips were easy to shove in my mouth.

While the small surface area would not work well with a dip like salsa, the added sturdiness would be perfect to scoop up, say, a dip made of cream cheese and chipotle peppers. That would be so meta.

Here are a few other uses I thought up for Dinamita Doritos:

1. Makeshift blowdart gun to use on your roommate who always steals your chips

2. Straw for sucking up salsa con queso

3. Vessel for snorting something totally legal because I would never condone doing drugs (but at least you won’t notice the chipotle burning your nostrils, since the totally legal drugs will already do that)

4. Breathing tubes if you’re getting your head cast in silicone (will burn your nostrils unless you already snorted something completely legal beforehand)

I found Doritos Dinamita Chipotle Crema Rolled Tortilla Chips to be quite the enjoyable snack. The actual cream cheese flavoring was unique and played well with the heat without being overwhelmed, but I did miss the smokiness of real chipotle peppers. I also really liked the size and texture of the chips. Plus, they’re multitaskers!

(Nutrition Facts – 1 ounce/15 pieces – 150 calories, 80 calories from fat, 9 grams of total fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 17 grams of total carbohydrates, 1 gram of dietary fiber, 0 grams of sugars, 2 grams of protein, and 2% vitamin A.)

Other Doritos Dinamita Chipotle Crema reviews:
Junk Food Guy
Chip Review
Original Borris (YouTube)

Item: Sabritas Doritos Dinamita Chipotle Crema Rolled Tortilla Chips
Purchased Price: $2.99
Size: 9 3/4 ounces
Purchased at: Walmart
Rating: 8 out of 10
Pros: Noticeable and enjoyable cream cheese flavor. Impromptu Spanish lesson. Builds up to a nice heat. Meta dip. Good size and texture. Multitasking snacks.
Cons: Missing chipotle smokiness. Ghost Doritos. Not fit for all dips. Getting tackled by TSA for trying out new Spanish words.

My wife recently told me she admired my self-control around open bags of chips.   I asked what she meant, and she explained that if a chip bag is open, I’ll eat a certain amount until I’m not hungry anymore, then stop and let the chip bag sit there unmolested rather than continue to eat.   I’d never really thought about it that way, but in general, I think she’s right.   I can eat some potato chips and then keep the bag in front of me without touching it.   I can usually do that with tortilla chips.   I can even  pull it off  with cheese curls.

But Doritos are another story.   Open a bag of Doritos and you expose my all-too-human weakness.   I’ll keep eating those things until I force myself to close the bag and stash it away, or until it’s empty.   If it’s open and sitting out, self-control is not an option.

So knowing that about myself, what was I to think about Doritos introducing the “JACKED” sub-line (I feel strongly it should be all caps) that boasts of Bigger, Bolder, Thicker chips?   Should I be enthused, or worried?   Was I like a smoker getting excited because his Camels would now contain triple the nicotine?   And why “JACKED,” anyway?   Were they going to contain Monterey or Cheddar Jack cheese (no), or was  this just  a doomed marketing attempt to seem appropriately “street” (almost certainly)?
 
Then I thought about it for .43 seconds and realized two of those adjectives are completely irrelevant.   Who cares if each  individual chip is 40% bigger and thicker if the size of the bag remains the same?   If anything it’s a ploy to get you to eat the same number of Doritos you always did, but since there are fewer per bag, you’ll need to buy another bag sooner.   They could just as easily make the Doritos small and wafer thin and brag about how each bag contains thousands, yes thousands of chips!

But it’s the second adjective that piqued my interest, because fortune favors the bold and so do I.   The two inaugural flavors kicking off the JACKED line are Smoky Chipotle BBQ and Enchilada Supreme, and neither of those tastes screams “Let my subtle notes gently  waft across your palate.”   Appropriately for a product that debuted at the SXSW Festival, these are chips for extreme people with extreme taste buds; and while I may not be one of them, I’m always up for a challenge.

As you can see (the penny is for scale, I haven’t taken to eating copper… yet), the Smoky Chipotle BBQ chips are definitely larger than their standard Doritos brethren, and while it may not be clear from the picture, noticeably darker as well.   I was unable to find one completely intact; I’m not sure if that’s a consequence of them being bigger and crunchier, or just having two toddlers who like to help unpack groceries.   The smell is surprisingly subdued, not at all the intense aroma that typically warns you to proceed carefully with spicy food.

My expectation was that, despite the best efforts of the marketing department, the Chipotle BBQ Doritos wouldn’t be absurdly hot, so as not to deter most of the target audience.   Frankly, I was afraid they’d go too far and end up with wuss chips; and luckily, that fear proved groundless.   They pack a greater crunch than the regular variety due to their increased thickness, and you can clearly taste the classic Doritos artificial cheese on them.   But with it definitely comes an explosion of spice that won’t send you sprinting for a gallon of milk, but will probably make you think twice about eating any without a cold drink handy.   Darned if there isn’t a bit of a smoky flavor to them too, complementing the heat.   It’s worth noting that the spice distribution is slightly uneven, some chips being noticeably hotter than others, but I’m not sure there’s any way that could’ve been avoided.  

Likewise, the Enchilada Supreme Doritos carry a less potent aroma than I would’ve expected.   They mostly smell like regular Doritos, with just a hint of Mexican spices if you really focus.   The taste, however, packs just as much of a wallop as the Chipotle variety, if not more.   Immediately your tongue is hit with a tangy salsa taste, and it IS tangy.   I would say the flavor is more intense than the Chipotle variety but doesn’t linger as long — like a process server, it gets in, hits you with a lawsuit or paternity papers, and gets out immediately.   It also has a cheesier taste than regular Doritos, which is much appreciated, along with some tomato flavor.   And not that these have anything in common with “real” Mexican cuisine, but as someone who makes his tacos with shells, beef, cheese, and that’s it, I was slightly nervous about this flavor but found myself really digging it.   You can also more easily eat them without a beverage handy than the Chipotle variety, since the spice doesn’t linger nearly as long.

I’m often skeptical of attempts to improve an established product I like, and doubly so if they appear to be pursuing the Poochie demographic.   That said, I’m surprised to be able to happily recommend both of these new flavors.   The increased size and thickness is largely window dressing, but they both have chops as far as spiciness, albeit in different ways.   I’m a little more partial to the Smoky Chipotle BBQ flavor myself, but regular visitors to the Bell or a real Mexican restaurant may swing more in favor of the Enchilada Supreme.   Either way though, you’ve got something good on your hands.   Just remember to stretch properly before getting that X-treme; cramped taste buds are NOT cool, man.

(Nutrition Facts – 1 oz (about 6 chips) – Smoky Chipotle BBQ – 130 calories, 60 calories from fat, 7 grams of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 17 grams of total carbohydrates, 1 gram of dietary fiber, less than 1 gram of sugars, and 2 grams of protein.   Enchilada Supreme – 140 calories, 60 calories from fat, 7 grams of total fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 17 grams of total carbohydrates, 1 gram of dietary fiber, 0 grams of sugars, and 2 grams of protein.)

Other Doritos JACKED reviews:
FatGuy Food Blog
Junk Food Guy (Smoky Chipotle BBQ)
Junk Food Guy (Enchilada Supreme)

Item: Doritos JACKED (Smoky Chipotle BBQ and Enchilada Supreme)
Price: $4.29 each
Size: 10.5 oz
Purchased at: Giant
Rating: 8 out of 10 (Smoky Chipotle BBQ)
Rating: 7 out of 10 (Supreme Enchilada)
Pros: Doesn’t wimp out on the spice.   Bolder.   Enchilada Supreme definitely tastes like both cheese and tomato.   Begrudgingly, I’ll admit they are more “extreme” than regular Doritos.   You can really see the spicy crystals or whatever on the Chipotle BBQ kind.   Catch you on the flip side, dudemeisters!
Cons: Irrelevant size increases.   Not exactly cheap.   “JACKED” is not a word typically associated with good things (carjacked, jacked up on steroids, etc).   The description on the bag contains phrases like “mind-blowing” and “Can you handle it?” without an air of tongue-in-cheek self-awareness.   Might lead to you accidentally eating your iPod Nano.

I once had a vivid dream that I traveled back in time to 1980. I don’t exactly remember why I’d chosen to time travel to that particular year, but I do recall being acutely aware that I had to avoid running into my parents at any cost. I also recall eating at a McDonald’s and being freaked out that I received my fast food in un-biodegradable Styrofoam containers. Faster than you could say “Marty McFly,” my alarm clock started buzzing, and I was whisked from my 80’s dream world, back to the present. I still have no idea what instigated my impromptu fast food run across the space-time continuum. Guess I was seriously jonesin’ for some junk food.

Which brings us to Doritos. Thanks to them, not only can we time travel in our sleep, we can also time travel at snack time! Old-timey, discontinued flavors, Sour Cream and Onion and Salsa Rio Doritos are out once again, sold in jaunty retro packaging, which I am assuming is Doritos’ attempt to duplicate the success of its re-released, late-60s era “Taco Flavor.”

Sour Cream and Onion Doritos were originally introduced in the early 80’s (…so I guess that means I could’ve bought some of those in my dream instead of destroying the environment with Mickey D’s). It’s strange that the Doritos people think we’d want that flavor again NOW, especially considering that we already have, like, eight thousand other Doritos flavors that more or less duplicate or improve upon the simplicity of sour cream and onion. Anyway, having come back to us now in the 21st century, Sour Cream and Onion Doritos have a robust onion flavor, which is balanced nicely by the sour cream taste. Not bad. But I can’t really tell the difference between this and Cool Ranch — a fact that does little to convince me that this flavor needed to be re-released.

Salsa Rio Doritos are also visitors from the recent past…this time, from the late 80s. And we all know how awesome the late 80s were! I’m looking at you, Gorbachev! Just like glasnost, Salsa Rio Doritos are bold and delicious. These chips approximate the flavor of fresh tomato salsa with chopped onion very well and even have a little kick of heat. It’s interesting to note that this flavor had the shortest shelf life of the two when it was first introduced 25 years ago. Maybe people were too busy being coked up and rocking out in their leggings and Members Only jackets to Terence Trent D’Arby to go shopping for salsa-flavored tortilla chips.

I posit that Sour Cream and Onion and Salsa Rio Doritos have come in special Limited Edition retro bags so that they will attract more attention. Well, it worked. I like the detail and both flavors make charming little additions to the Doritos flavor spectrum, even if their Limited Edition status means they won’t be around forever. Not unlike Terence Trent D’Arby.

(Nutrition Facts – 1 bag (28g) – Sour Cream & Onion – 290 calories, 17 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 380 milligrams of sodium, 34 grams of carbohydrates, 2 grams of fiber, 1 gram of sugar, and 4 grams of protein. Salsa Rio – 290 calories, 16 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 430 milligrams of sodium, 34 grams of carbohydrates, 2 grams of fiber, 1 gram of sugar, and 4 grams of protein)

Item: Limited Edition Doritos (Sour Cream and Onion & Salsa Rio)
Price: $1.09 (on sale)
Size: 1 ounce
Purchased at: CVS
Rating: 7 out of 10 (Sour Cream and Onion)
Rating: 8 out of 10 (Salsa Rio)
Pros: Time traveling in your sleep. Retro packaging. Two swell additions to the pantheon of flavored tortilla chips. Delicious, fresh tomato salsa flavor. Glasnost. Terence Trent D’Arby.
Cons: Styrofoam fast food containers. Being too coked up to care about salsa. Sour Cream and Onion tastes similar to Cool Ranch. “Limited Edition” means these Doritos won’t be around forever.