Tag: Froot Loops

If one man’s junk is another man’s treasure, then the new Froot Loops Treasures are something I would expect to find at a Bald Eagle’s garage sale.

Mind you, a Bald Eagle, if he were having a garage sale, would have some really good ‘junk.’ What with being the symbol of America, freedom, and numerous sports teams, but when you get right down to it, it’s still selling stuff considered junk.

Kind of like the new Froot Loops Treasures, which with a veritable rainbow of artificial food dyes and 12 grams of sugar per completely unrealistic one cup serving, could be either junk or treasure in the eye of the beholder.

If the concept behind Froot Loops Treasures looks familiar, then award yourself a +1 in the nostalgia department and consider the case of Hidden Treasures.

It was a General Mills cult favorite that had an otherwise unimpressive two year run during the early days of the Clinton administration. The gimmick behind the corn cereal with a fruity center was that not all of the squares contained actual fruit (and I use the term ‘fruit’ incredibly loosely; as in anything with color). Thus, eating Hidden Treasures was like going on a treasure hunt in cereal bowl. Man, the early 1990s were some wild times indeed.

Froot Loops Treasures avoids such trickeration completely and just packs each red square with strawberry-flavored filling. While I didn’t verify the exact ratio of standard Froot Loops rings to strawberry squares with an exhaustive hand count, I’d put the ratio at about 8:1 or so.

In other words, you’re still getting plenty of that standard Froot Loops goodness. The loops aren’t as crunchy as they were back before the days when Kellogg’s made them slightly healthier with multigrain elements, but they’ve still got the cloying-in-a-good way taste that’s vaguely coconutty and fruity with a slightly glazed mouthfeel. If you love them, you love them; and oh how I love them.

The red squares lack that faux-donut glaze that the loops have, and when nibbled plain, they don’t have any taste. The good news is the filling actually has a bit of discernible strawberry flavor and even a backend note of tartness.

It’s a strawberry goo/puree deal that has become standard for fruit-filled cereals like the Frosted Mini-Wheats Touch of Fruit in the Middle varieties. It’s not quite as candylicious as the filling of a gusher and has a little more viscosity than fruit leather. I’m sure it would make a fine spread for tea and crumpets and somesuch. 

The problem – and it’s a major one – is the same problem most filled-cereal pieces have: there’s just nowhere near enough filling to make a major impact. Given the over-the-top and one note sweetness you either love or hate with Froot Loops, the addition of a berry-flavored kick on the backend just doesn’t do much enough to make you feel like you’re eating a different kind of cereal.

I will say the filled-pieces are more enjoyable in milk than eaten plain. There must be something about the addition of moisture that draws out the texture of the filling, and breaks up the monotony of the standard Froot Loops flavor. To that end, I’ve become increasingly less enthusiastic about Froot Loops eaten in milk since a reformation of the formula to a multigrain texture a few years ago. They just don’t seem to stay crunchy enough, unlike, say, Malt-O-Meal’s Tootie Fruities.

If you’re a fan of Froot Loops, then you’re going to find a trove with the new Froot Loops Treasures. They’ve got everything regular Froot Loops have plus a welcomed change-of-pace that actually gives the cereal a bit more flavor and texture than the classic.

But if you’re like me, and you’re the kind of person who feels like each expedition down the cereal aisle is a search for a new and sugary treasure, then the lack of strawberry filling and textural contrast in the latest Froot Loops don’t mark the spot.

(Nutrition Facts – 1 cup – 110 calories, 10 calories from fat, 1 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat*, 0 grams of polyunsaturated fat, 0 gram of monounsaturated fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 35 milligrams of potassium, 26 grams of carbohydrates, 3 grams of fiber, 12 grams of sugar, and 2 grams of protein.)

Item: Kellogg’s Froot Loops Treasures Cereal
Purchased Price: $2.99
Size: 10.5 oz. box
Purchased at: Target
Rating: 7 out of 10
Pros: No change to the super sweet taste of standard Froot Loops. Red squares all come with at least some strawberry filling. Noticing an actual tartness and genuine strawberry taste in a cereal with more food colorings than a paining supply store. Now with fiber!
Cons: Not enough strawberry filling to make me feel like I’ve found a cereal treasure. A standard bowl mostly tastes just like regular Froot Loops. Froot Loops rings lack crunch of the good old days. Not remembering what Hidden Treasures tastes like. Animal garage sales.

I must start by saying that I’ve never really liked Froot Loops. I was always more of a Trix guy growing up. I can’t say why, exactly. Maybe it was my sympathy for the Trix rabbit, or maybe it was because I never really understood the appeal of Toucan Sam. He was boring and dull, nothing like my buddy “Two-Can Sam” who earned his nickname through his method of drinking which led to alcohol poisoning. Perhaps I never really dug Froot Loops because my elementary school would feed me stale ones every morning.

It also could’ve even been the fact that my school district switched from milk cartons to milk bags in the mid nineties, forcing us to puncture the bags like savages. The milk went everywhere but in the bowl, causing me to dress the cereal with tears when the milk from the bag ran out. So maybe it was the horrible traumatization, but I can’t be sure. What I am sure of is that I no longer have to relive those memories, as Froot Loops now come in straw form.

“Straws…made of cereal? This is fucking AWESOME!”

What do you mean? That wasn’t what you were thinking? Okay, you’re probably right. On the list of “things nobody asked for, but we’re going to give you anyways,” cereal straws has to rank in the top five. On that basis alone, it was worthy of an impulsive buy. I need to drink more milk, anyways. I haven’t grown in years and the commercials say it helps prevent osteoporosis in women. I’m not sure if I need that second part, but you can never be too sure.

Upon perforating one of the two packages, the perfume of fake fruit and powdered milk permeated the air and tempted the taste buds (try to say that without sounding like Daffy Duck, I dare you). There’s something about unabashedly artificial flavoring that’s both charming and nostalgic…sexual, even. Alright, maybe not sexual, but something pleasant nonetheless. The straws were thinner than what the box indicated, looking more like real straws than giant-sized novelty pens. They are lined in the middle with that sickly sweet powdered milk that seems to be popping up in granola and cereal bars everywhere. Someone needs to tell these guys that it does NOT replace milk and that we can all tell it’s just sweetened coffee creamer. Fortunately, the flavor of that is masked by the Froot Loop shell.

The straws themselves are rather sturdy and hold up well to milk. They last a long time without getting soggy and do actually work as straws. They basically taste like Froot Loops, which is all you could realistically hope for. Sadly, the cereal straws live in a paradoxical existence; humans cannot eat and drink at the same time. Well…I guess soup makes us do that, but let’s ignore that for a second.

Once you take a single bite of the cereal straw, it becomes too short for drinking and the fun immediately dissipates. If you just sit there and drink the milk, you’ll just be wasting the straw as it imparts no flavor and is generally useless. Once you get to the bottom, you realize you have a half-soggy cereal straw with no milk to wash it down with.

God damn, it’s like a snake eating its own tail!

Alas, cereal straws are apparently too cool for the laws of this universe and exist only as fun, yet impractical novelties.

Item: Froot Loops Cereal Straws
Price: $2.00
Purchased at: Wal-Mart
Rating: 6 out of 10
Pros: Froot Loops flavor and fragrance. Snackable without milk. Actually works as a straw. My buddy “Two-Can Sam.”
Cons: Ridiculously pointless. Extremely artificial taste. Alcohol poisoning. Daffy Duck’s speech impediment. Can’t drink and eat at same time.

Where the hell is Toucan Sam? I want to barbeque his blue-feathered ass.

What’s up with this 1/3 less sugar in his Froot Loops?

Doesn’t Toucan Sam realize he’s ruining the lives of grade school children everywhere? Sending them to school without adequate sugar levels is a recipe for failure in the classroom.

I hate to imagine where would I have been without sugary breakfast cereals? I probably wouldn’t have survived grade school. I wouldn’t have paid attention to my teacher, gotten good grades, completed my math worksheets before anyone else, gotten gold stars on my progress chart, become the tetherball king of the playground, or be able to handle the beating I received for being the biggest nerd, geek, dweeb, and dork.

For me, sugar was like steroids. It made me a better student. Sure I was a little “husky,” but I excelled in school and that’s all that really mattered. It’s better to be a smart “husky” kid than a stupid “husky” kid.

For a while the cereal companies had it right by adding more. They were adding more chocolate, more marshmallows, and more rainbow fruity colors.

But now the trend is to have less. So eventually is there also going to be less chocolate, less marshmallows, and less rainbow fruity colors?

Where’s the neural stimulant that kids are going to need to make it through lunch? They can’t drink coffee, because no grade school child can afford Starbucks everyday.

Despite having 1/3 less sugar than regular Froot Loops, I was surprised that it tastes almost like regular Froot Loops. But still, I wish it had more sugar, some marshmallows, and more rainbow fruity colors.

Breakfast is the most important meal of the day. It’s where we all get the energy to make it through work and school. For many adults that energy comes in the form of caffeine. For kids, that energy comes in the form of sugar, because I don’t know of any parents that are irresponsible/cool enough to allow their kids to drink soda with breakfast.

So Toucan Sam, please put the sugar back into Froot Loops.

What?

They still sell regular Froot Loops?

Oh, never mind.

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Item: Froot Loops with 1/3 Less Sugar
Purchase Price: $3.00 (on sale)
Rating: 4 out of 5
Pros: Tastes just like regular Froot Loops.
Cons: Won’t be able to function without adequate amounts of sugar.