Tag: General Mills

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Toast is so en vogue right now. You’ve got your avocado toast, your restaurants that only serve toast, and your beer made from toast. Hell, at this point, you’d half expect toast to start singing “My Lovin’ (You’re Never Gonna Get It).”

Toast wasn’t always the critical darling it is today. For years, it perched precariously on the side of breakfast platters everywhere, only there to sop up the remnants of runny yolks (or last night’s bad decisions, if you know what I mean).

But then, in 1984, the cereal wizards at General Mills introduced Cinnamon Toast Crunch, and the rest was history. What then followed were years of toast cereal offshoots like French Toast Crunch and Peanut Butter Toast Crunch, which led me to believe that General Mills should just change their name to “That Cereal Company That Only Makes Toast Themed Cereal.”

Enter Strawberry and Blueberry Tiny Toast cereals to prove my point.

In what is apparently General Mills’ first new cereal brand in fifteen years (I know, I was just as surprised as you), Strawberry and Blueberry Tiny Toast cereals were developed to have an “all-family appeal.” I’m not sure where General Mills finds their test families, but I imagine that the folks who thought this cereal would appeal to everyone are the same folks who think Pop-Tarts are a good source of your five-a-day.

Upon opening the box, the tiny toast cereals have a scent reminiscent of fruit and cream instant oatmeal. While it’s totally artificial, it brings back memories of all of the times in college I didn’t have the time or the initiative to make a more nutritious breakfast. Then upon pouring it out, I was greeted by an adorable bowl full of tiny pieces of toast. We’re talking Honey, I Shrunk the Kids tiny here. Rick Moranis would be proud.

The look of the cereal is a different story, as the specks of fruit on each piece of tiny toast look a little more like measles and mold than anything natural. If Cinnamon Toast Crunch is the “taste you can see,” this cereal is more like the “taste you should see a doctor about.”

As a cereal purist, I first tried both cereals sans milk. Upon scooping out my first bite, I noticed the toasts had a dry and dusty appearance, which was affirmed when they immediately dissolved on my tongue. While the texture isn’t the most pleasant (think arid desert), the taste is much better, with both giving off muffin-like oat flavors mixed with the fruit.

Tired of the Sahara-like climate inside my mouth, I drowned the cereals in milk. Let me tell you – Milk. Is. A. Game. changer. The milk immediately fluffs up the tiny toasts, giving them a more pleasant appearance and mouthfeel, and making the cereal much more enjoyable to eat. It’s like that Lubriderm commercial where they apply it to an alligator – it works that well.

Overall, the Tiny Toast cereals are a pretty good, albeit artificial, addition to your balanced breakfast. Let’s just hope that General Mills doesn’t come out with a crappy sequel.

(Nutrition Facts – 3/4 cup – 120 calories, 30 calories from fat, 3 grams of fat, 1 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 120 milligrams of sodium, 22 grams of carbohydrates, 9 grams of sugar, and 2 grams of protein.)

Purchased Price: $3.99 each
Size: 11.1 oz box
Purchased at: Star Market
Rating: 7 out of 10 (Blueberry)
Rating: 6 out of 10 (Strawberry)
Pros: R&B jams. “Honey, I shrunk the breakfast.” Muffin-like fruit flavor. Moisturized with milk.
Cons: Need for cereal antibiotics. Dusty texture sans milk. Remembering bad decisions.

Let me take you back to 1999 for a few precious moments.

My mother’s silver Ford Windstar was bumping Smashmouth’s “All Star” as she dropped me off at elementary school, where for the next seven hours I’d gloss over lessons in long division and conjunctions in order to run an illicit Pokémon “distribution” center based out of my Star Wars Episode 1 pencil box. Afternoons were spent in the basement with my Sega Genesis (I always was a few years late with the systems) seemingly set in perpetual pause mode as I tried to pass the eighth level of Sonic the Hedgehog 2.

In the evening, I’d cover my ears when the news came on and Tom Brokaw would tell my parents how the world would end with Y2K approaching. But I still managed to get a very solid nine hours of sleep each night with nothing but sweet, sweet dreams.

Why, you ask? Could it have been the innocence of youth? Or the absence of a soul-sucking job for which I’d have to wake up at 4 a.m. each morning?

Well, yes. But more importantly, it was because of French Toast Crunch.

Sweet, maple syrupy, and crunchy, it was for millions of us the gold standard in breakfast cereals. It might have been the single most dominant reason for relative world peace during the 1990s, and its delicious power to render slurp worthy end-milk allowed countless young Americans to partake in the bone-strengthening but otherwise insipid taste of skim milk.

But sometime between our blissful ignorance of munching on a bowl box during marathons of ABC’s “One Saturday Morning”, a funny thing happened. The French Toast Crunch we all knew and loved changed. It wasn’t French Toast Crunch anymore. Instead it was a variation of Cinnamon Toast Crunch. As the box artwork and shape of the cereal pieces changed, so did the flavor, and before we knew it, the cereal faded into obscurity.

Until now.

Spurred on by a passionate social media campaign years in the making, General Mills has brought back French Toast Crunch in its original form from the 1990s, returning it to American store shelves after a lengthy exile in Canada.

As some of you may know, I’ve been fortunate enough to have, uh, procured Canadian French Toast Crunch in the not so distant past. I’m indebted to those Canadians who have offered to indulge my inner ten-year-old every now and again, although I’m obligated to point out it’s only fair considering we gave them the greatest cereal of all time and they gave us Nickelback. In any event, the Canadian version of French Toast Crunch is beyond delicious. The question, then, was whether or not the resurrected American version would be equally enjoyable.

Well, I have good news and bad news after tasting the returned version of French Toast Crunch. The bad news is I still don’t think we can turn back time and return Nickelback to Canada and get “One Saturday Morning” back on ABC. The good news? French Toast Crunch is even better than I remember it as a kid with all the crunchy glazed maple syrup goodness you or I could ask for.

On the off chance you’re either A) An old fart who wouldn’t understand B) Too young to have eaten the original or C) Just have something wrong with you and have never tasted French Toast Crunch, here’s what you’re in for. Little squares of glazed “toast” with an authentic but not overpowering maple flavor, graced with a crunchy corn base with a wonderfully smooth glaze which gives each piece a lickable quality in milk.

There are undertones of Cap’n Crunch and Quisp in the brown sugar and corn notes, while a Waffle Crisp flavor and crunch persists right down to the finish. Equally enjoyable when eaten as a snack or in a bowl of milk, it is, in two words, quite ideal. Beyond that, I’d likely exhaust the vocabulary of overused descriptive food terms before capturing the quintessence of why this cereal tastes so great.

French Toast Crunch is back, and it’s just as good as it’s ever been. It might not be able to take you physically back to 1999 (only a Flux Capacitor can do that) but set against the backdrop of a YouTube video of your favorite childhood cartoon and a lazy Saturday morning, it’s the next best thing.

(Nutrition Facts – 3/4 cup or 28 grams –110 calories, 10 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 150 milligrams of sodium, 24 grams of carbohydrates, 1 gram of fiber, 9 grams of sugar, and 1 grams of protein.).)

Item: French Toast Crunch Cereal (2014)
Purchased Price: $2.99
Size: 11.6 oz. box
Purchased at: Safeway
Rating: 10 out of 10
Pros: Even better than I remember it. All the authentic maple qualities of Waffle Crisp with a smooth, glazed surface on each piece which is without equal in cerealdom. Wonderful Quisp-like crispness and slight corn aftertaste. Leaves delicious end-milk even in skim milk. Instantly my new favorite cereal…again.
Cons: Anxiety over sales performance in an already oversatured market. Sleepless night left wondering if this means Oreo O’s will come back too? Not being able to export Nickelback back to Canada.