Tag: General Mills

REVIEW: General Mills Fruity Yummy Mummy Cereal

Matt 7 Comments

General Mills Fruity Yummy Mummy Cereal

History repeats itself.

At least that’s what my teachers always told me in high school. They didn’t necessarily mean Dick Cheney will shoot another man in the face at some point during the coming years, but there’s certainly some truth behind the phrase. Every other day, Taylor Swift releases yet another vengeful song about breaking up with her boyfriend. Next year will see the release of a remake of the classic science fiction film RoboCop. This past July, Anthony Weiner was caught in a sexting scandal…for the second time.

It seems General Mills has decided to repeat history by re-releasing two discontinued monster-themed breakfast cereals, Fruit Brute and Fruity Yummy Mummy. This Halloween, they’ve relaunched both cereals in updated forms. Target will even be stocking the entire line of monster cereals with retro box art. If there was ever a time to blow your entire paycheck on excessive amounts of cereal, it’s now.

General Mills first launched Fruity Yummy Mummy way back in 1987, when time machines were shaped like DeLoreans and Madonna didn’t have cankles. Advertised using a rainbow-colored mummy, the cereal featured frosted fruit-flavored cereal bits along with vanilla-flavored marshmallows. Sadly, the mummy-themed cereal lived a short life, being discontinued in 1993.

For his grand relaunch this Halloween season, the Yummy Mummy has received a facelift to conform to the style of the other monster-themed cereals. He appears as though he’s aged several years, and much like Aerosmith frontman Steven Tyler, his mouth is enormous.

Yummy Mummy was originally fruit-flavored with vanilla-flavored marshmallows, but this time around General Mills opted for an orange-cream flavored frosted cereal with “spooky-fun” marshmallows. I’m sincerely hoping that the “orange-cream” flavor of Fruity Yummy Mummy will remind me of the orange Creamsicles I grew up on

General Mills Fruity Yummy Mummy Cereal Closeup

The cereal has an absolutely gorgeous artificial color. A rainbow of marshmallows permeates an even mixture of orange and red ghost-shaped cereal bits. There’s something so unnatural, yet beautiful, about an orange and red cereal. The folks at General Mills are cereal Renaissance painters, transforming the average cereal bowl into a canvas for a palette of Red No. 40 and Yellow No. 5.

It’s easy to imagine this cereal having an overpowering orange scent, but I was pleasantly surprised it had a subtle orange aroma mixed with that stereotypical grainy cereal smell. However, I couldn’t help but be reminded of orange-scented cleaning supplies just a bit. (In general, I try not to eat cleaning supplies, but one time, I gave into temptation. It’s a miracle the ambulance arrived in time.)

Fruity Yummy Mummy’s crunchy cereal pieces begin with a light orange flavor, slowly evolving into a basic grain-based cereal flavor. The taste seems almost candy-like — similar to generic orange-flavored lollipops. The standard cereal marshmallows (or more properly, “marbits”) add a boost of sweetness to every other spoonful. Both in texture and flavor, the cereal could be compared to an orange version of Lucky Charms.

As the name implies, Fruity Yummy Mummy is quite yummy, and I had no problem finishing an entire bowl. Though I found the cereal’s fruity sweet attributes enjoyable, be warned: cereal-eaters who dislike clearly artificial orange flavoring won’t fancy this one. Sadly, I can detect no aspect of “cream” in the taste. General Mills would have been better off making the marshmallows cream flavored. Even the addition of milk failed to drastically modify the flavor.

With its light orange flavor, the relaunch of Fruity Yummy Mummy is an excellent addition to General Mills’ monster cereals line. The only way the cereal could have been improved is through the addition of a more apparent cream flavor. Nevertheless, General Mills receives bonus points for bringing back two of their discontinued cereals.

Be sure to run out and grab a box of Fruity Yummy Mummy this Halloween season. Who knows if General Mills will ever bring it back?

Peace. I’m gonna chug some Orange Glo.*

*Editor’s Note: Do not drink Orange Glo!

Note: If you’re looking for Frute Brute or Yummy Mummy cereal, please use the General Mills product locator.

(Nutrition Facts – 1 cup (cereal only) – 130 calories, 15 calories from fat, 1.5 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 50 milligrams of potassium, 28 grams of total carbohydrates, 1 gram of dietary fiber, 9 grams of sugars, and 2 grams of protein.)

Item: General Mills Fruity Yummy Mummy Cereal
Purchased Price: $9.35*
Size: 9.6 oz. box
Purchased at: *Amazon
Rating: 8 out of 10
Pros: The relaunch of a discontinued cereal. Tasty orange flavor. Cereal Renaissance painters.
Cons: Scent partially reminds me of orange-scented cleaning supplies. Cream flavor cannot be detected. Dick Cheney shooting a man in the face.

REVIEW: General Mills Frute Brute Cereal

Adam 14 Comments

Frute Brute Cereal

As a serial cereal eater, it shames me to admit that prior to a few weeks ago I had never heard of Frute Brute. Actually, if you asked me what Frute Brute was, I’d probably have ventured a guess that it was some kind of Vegetarian Megazord from one of the many Power Rangers spinoffs. A whole “Eat Your Fruits and Vegetables or Else!” kind of thing.

It turns out Frute Brute isn’t quite so frightening. The seasonally themed and iconic Monster cereal is making its first appearance on grocery store shelves since the waning years of the Cold War. Available until roughly the end of October, it joins Count Chocula, Franken Berry, Boo Berry, and another cereal brought back from the dead, Yummy Mummy, in the Halloween food fest. It consists of whole-grain corn pieces with cherry coloring and flavoring, as well as two different colored marshmallows.

Since I wasn’t alive in 1982, I don’t have any memories of the original Fruit Brute. Thankfully, buying the box guarantees you a user-friendly crash course in Monster cereal history. The history cartoon on the back of the box may be hokey, but I admit I’ve got a soft spot for having something to read while I indulge in a bowl of modified corn starch and red 40.

Plus, that history will give me the knowledge to stump loved ones with breakfast trivia like the fact that Bela Lugosi once appeared on the front of a Count Chocula box (but wait, who is Bela Legosi?). Of course, not included in these tidbits is that early 1970s factoid of Franken Berry turning kids’ poop pink (a byproduct of the marshmallow food coloring), but that’s understandable. Pink poop is hardly appetizing.

What is appetizing is this cereal. Cherry may seem like an odd choice for a cereal flavor, but if nothing else it’s something completely different from the hodgepodge of fruit flavored cereals that vaguely taste like berry.

In any case, you can put aside any fears of this stuff tasting like cough syrup. There’s no bitter aftertaste, and the cherry flavor genuinely tastes like cherry candy. It’s mild, to be sure, and it only covers roughly half the little ghoulish pieces*, but it’s pleasant and not cloying. As for the plain pieces, they taste like your standard lightly sweetened Kix.

Frute Brute Cereal Dry

There’s a great marshmallows-to-cereal ratio and those marshmallows have a fruity flavor and really nice snap to them. Because I don’t dick around with this kind of stuff and only use whole milk for cereal eating, it’s kind of hard not to like any cereal in milk. But in this case I enjoyed the cereal more as a dry snack. Maybe it was because the plain corn pieces get kinda soggy in milk or the cherry really doesn’t go with milk, but I thought the end-milk was kind of dull and not as sweet as what I would have liked.

Frute Brute Cereal Wet

Fortunately, it’s just sweet and crunchy enough as a snack, and the cherry flavor makes it an ideal cereal to mix with anything of the chocolate persuasion. (I highly suggest Double Chocolate Krave.)

A lesser writer might use a trite pun about Frute Brute being either scary good or frightening bad, so I’m going to say it’s a nice change of pace from other marshmallow cereals, it makes a really good snack, and it’s definitely one of the better cereals to mix with chocolate flavored anything. It’s worth buying once a year for posterity alone, but I’ll probably buy a few extra boxes to get me through the ten months it isn’t on shelves.

*who coincidently bare a strong resemblance to the bad guys from Pac-Man.

(Nutrition Facts – 1 cup – 130 calories, 15 calories from fat, 1.5 grams of fat,0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 gram of monounsaturated fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 50 milligrams of potassium, 28 grams of carbohydrates, 1 grams of fiber, 9 grams of sugar, and 2 grams of protein.)

Other Frute Brute reviews:
Dinosaur Dracula

Item: General Mills Frute Brute Cereal
Purchased Price: $2.99
Size: 9.6 oz box
Purchased at: Target
Rating: 7 out of 10
Pros: Unique cherry flavor that tastes like cherry candy and mixes great with chocolate cereal. Lots of crunchy marshmallows. Not too sweet. Factoids on the box. An excuse to drink whole milk.
Cons: Pink werewolves have little, if anything, to actually do with Halloween. Corn pieces are kind of dull and worthless in milk. Really hoping my poop doesn’t turn pink.

REVIEW: General Mills Hershey’s Cookies ‘n’ Creme Cereal

Kelley 15 Comments

Hershey's Cookies 'n' Creme Corn Puff Cereal Box

As a youth, I wasn’t very fond of chocolate, further solidifying my status as a “weird kid” and once again making my chocolate-loving mother wonder if there had been an accidental baby mix-up at the hospital when I was born.

I did, however, like white chocolate, and as time went on, I grew to enjoy milk chocolate in small amounts. So when Hershey’s introduced their Cookies ‘n’ Creme candy bar in 1994, it instantly became my favorite candy. White chocolate studded with crunchy, Oreo-esque cookie balls? Sold.

These days I’ve become more fond of milk than white chocolate. I would like to credit that to a refined palate, but given that I still eat like a college freshman, I don’t think I could say that with a straight face.

Hershey’s Cookies ‘n’ Creme will always hold a fond place in my heart, though. So when I saw that General Mills had teamed up with the chocolate powerhouse to make Cookies ‘n’ Creme Corn Puff Cereal, that weird kid that’s still inside of me said, “Yes. This is obviously a work of genius.”

Immediately afterward, the pessimistic adult in me said, “They probably went and fucked it all up.”

Before I could taste victory or disappointment, however, I couldn’t help but admire the back of the box.

Hershey's Cookies 'n' Creme Corn Puff Cereal Box Back

There’s something about sitting at the kitchen table eating cereal that just lends itself to staring at the back of the cereal box. I don’t know why; I just know that kids do it. Even if it’s boring as hell, they just…stare. So it’s nice that Hershey’s gave them something fun to stare at.

Hershey’s bills these as “brainteasers”, but even as a kid, I’m pretty sure my half-awake brain would have figured them out pretty easily. There’s some words “splashed with milk” to “obscure” the letters, some puff-shaped anagram puzzles, and a sudoku-esque number puzzle in a spoon. Just enough to get you through this part of your complete breakfast.

As for Cookies ‘n’ Creme Cereal itself: the balls were the perfect size for scooping into your mouth. This may not sound important, but it is. It’s been a while since I’ve eaten a corn puff cereal, but they seemed a little smaller than Kix, but not so small that I felt like I was eating a mound of spherical Pebbles. Size counts when it comes to cereal and…other things, and these puffs hit the sweet spot.

Penis-size joke and reference to balls in your mouth, all in one paragraph. I’ll take that Pulitzer now, thanks.

Hershey's Cookies 'n' Creme Corn Puff Cereal Puffs

Speaking of sweet, C’n’C Music Factory Cereal had just the right amount of sweetness. The chocolate balls actually had a toned-down chocolate flavor, which I appreciated. In fact, they tasted remarkably similar to Cocoa Puffs.

The vanilla balls were even more muted in flavor. Too muted, in fact. I keep calling them vanilla instead of white chocolate because, well, they tasted like vanilla, which is quite different than white chocolate. While I would have liked a stronger flavor from these, they did add a nice vanilla note that paired excellently with the chocolate. Putting it in other terms, I’d say the ratio of chocolate to vanilla in C’n’C is about 85/15. I would have preferred something more like 65/35.

Hershey's Cookies 'n' Creme Corn Puff Cereal with Milk

As for the texture, I’m pretty sure General Mills has got corn puff cereal down to a science at this point. They had just the right amount of crunch that doesn’t immediately go to mush when you add milk, but doesn’t cross the line from “crunch” to “I think I might be eating a bowl of pebbles. The literal kind.”

Oh, and those little flecks that make this cereal look similar to its Hershey’s Cookies ‘n’ Creme namesake? Yeah, that’s purely decorative. They really brought nothing to the flavor party.

In fact, Hershey’s Cookies ‘n’ Creme Cereal really tasted nothing like the candy bar. I mean, I’m not going to sue them for false advertising – I’m not even that irritated by it, because I really liked the cereal – but if you’re expecting an exact replica of the candy magically transformed into cereal form, that’s going to be a wish unfulfilled.

Remember how I mentioned that the chocolate portion of this cereal tasted remarkably like Cocoa Puffs? Well, in my research, I found something interesting: chocolate and vanilla Cocoa Puffs already exist, or existed, and The Impulsive Buy even reviewed them back in 2008. And hey, look at that – those are also made by General Mills! This seems suspiciously like a case of “re-branding and adding some little flecks”.

Despite this, I really did like Hershey’s Cookies ‘n’ Creme Cereal. It wasn’t too sweet, the chocolate wasn’t overwhelming, and the size and texture were just what I want from a puff cereal. The vanilla added a nice complimentary note to the chocolate, but I would have liked it to be a little more prominent. Also, while I enjoyed the fact that the chocolate was mild, chocolate lovers may be disappointed by that.

I’m not generally a cereal eater, and it’s not often that I’ll go back and buy an item I’ve reviewed just for my own eating pleasure, but I think Hershey’s Cookies ‘n’ Creme Cereal is going to have a place in my cupboard as long as it stays on store shelves. And if it doesn’t, I guess I could just try and find some Cocoa Puffs Combos!

(Nutrition Facts – 3/4 cup – 110 calories, 25 calories from fat, 3 grams of fat, 0.5 grams of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 125 milligrams of sodium, 55 milligrams of potassium, 21 grams of carbohydrates, 1 grams of dietary fiber, 9 grams of sugar, 11 grams of other carbohydrates, 1 gram of protein, and a number of vitamins and minerals.)

Item: General Mills Hershey’s Cookies ‘n’ Creme Cereal
Purchased Price: $2.99
Size: 10.5 oz box
Purchased at: Target
Rating: 8 out of 10
Pros: Tastes like Cocoa Puffs complimented with vanilla. Having something fun to stare at on the box as you eat. Balls are the perfect size puffs for a spoon. “Balls in your mouth” jokes. Perfect crunch that holds up in milk. Celebrate if you miss Cocoa Puffs Combos.
Cons: Doesn’t really taste like Hershey’s Cookies ‘n’ Creme candy. Being the weird kid. Would have liked a bigger vanilla presence. Little chocolate flecks seem just for decoration. Chocolate flavor may be too mild for some. Now I have “Everybody Dance Now” stuck in my head. Pretty much just re-branded Cocoa Puffs Combos.

REVIEW: Fiber One 80 Calories Chocolate Squares Cereal

Margaret 7 Comments

Fiber One Chocolate Cereal

What would happen if we all suddenly transformed into moose?

Well, aside from getting really huge noses and roaming freely between the Alaska-Canadian border, we would have the opportunity to consume about 9770 calories a day, a diet likely involving some grains seeing as we would no longer have the benefit of opposable thumbs and thus, would be shoveling our long noses into big bags of grains.

If this moose transformation were to happen now, we’d be in luck as a cornucopia of grainy goodies seems to be trundling down the production line of Kellogg’s, Post, and General Mills, all ripe for the tasting. Next in line? Fiber One Chocolate Squares.

This is a curious concept to me. Cereal that consists of chocolate and fiber doesn’t easily connect as one idea in my brain. They seem like two separate identities of cereals: one for Saturday morning cartoons and the other for the rest of the time. The thought of combining them is kind of like getting a six-man toboggan stuck in a tree in the middle of June: it doesn’t quite make sense, but sometimes 1) it doesn’t matter if it makes sense and 2) you just gotta trust that maybe it will over time. So I’m going to trust the General.

Fiber One Chocolate Cereal Look at all the fiber in that bowl

Upon pouring out the first handful, the little squares show a hopeful shade of cocoa brown (more specifically, “Russet Tone” in accordance with the paint sample book at Home Depot). They look like the wood chips my dad used to throw in the smoker and seem equally as sturdy, so you could probably reconstruct a full-scale model of the Eiffel Tower with them.

I, unfortunately, don’t have the architectural skills to reconstruct the Eiffel Tower with cereal product, so I ate them instead. On first shovelful, they’ve got a solid crisp. The chocolate is subtle, with the familiar chalky cocoa taste of Nesquik or Ovaltine. A sweeter (corn) bran somethin’ somethin’ comes in at the very end. I had intended for this to be my dessert, but, with its nostalgic powdered-chocolate-milk-and-cereal taste, could imagine it for breakfast. It holds a very delicate flavor. Delicate like antique chandeliers.

Sadly, that delicacy breaks apart when submerged in milk as any the sugary goodness dissolves. It’s like the little grains tried to dress up but then lost their tux and tails on the sidewalk. However, I know there’s a camp of people who love the sensation of cereal milk. If you are one such human, you may find you enjoy this in milk as its sturdy bran stands up for a good amount of time. The cocoa, however, still isn’t very strong, so the milk doesn’t taste so much of cocoa as it does of corn bran pulp. I’ll allow you to decipher for yourself whether you wish to embark on such an eating experience.

With Cocoa Krispies and Cocoa Puffs currently dominating the chocolate cereal market, the square is a welcome variation from the dominant geometrical experience of the most popular chocolate cereals. It broadens my mind to ask: what else could this cereal be? Would it make for a good ice cream topper? Or a pie crust? Or perhaps the medium for an installation piece at the MoMA? Imagine the possibilities.

Fiber One Chocolate Cereal A square of potential

You can be whatever you wanna be, little square (positive reinforcement).

My college roommate used to tell me to start my New Year’s Resolutions on solid knees. I’m not quite sure what that means, but I have a feeling that the 40 percent of the calcium provided within this box of chocolate squares will keep my knees in-check. Plus, they’ve got fiber and don’t taste like vitamins and minerals. That’s a hurdle and they’ve crossed it in well my book.

On the whole, while not spectacular, these were good for munching. I had hope for a deeper, more woodsy cocoa flavor, but, hey, let me not go all catawampus over my own nit-picky preferences. I enjoyed this enough. Is it the best chocolate cereal? Not for me, but it does provide something pretty innovative and pretty tasty and that’s pretty good for today.

(Nutrition Facts – 3/4 cup – 80 calories, 10 calories from fat 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0 grams of monounsaturated fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 105 milligrams of potassium, 25 grams of carbohydrates, 9 grams of fiber, 5 grams of sugar, 11 grams of other carbohydrates, 1 gram of protein.)

Item: Fiber One 80 Calories Chocolate Squares Cereal
Purchased Price: $2.97 (on sale)
Size: 11.75 ounce box
Purchased at: Harris Teeter
Rating: 6 out of 10
Pros: Good size. Solid structure. Cocoa flavor. Doesn’t taste like vitamins and minerals. Lots of calcium. Solid knees. Antique chandeliers. Turning into a moose.
Cons: Cocoa flavor too delicate. Not much better in milk. Corn bran pulp. Getting a toboggan stuck in a tree. Not being equipped with architectural skills.

REVIEW: General Mills Honey Nut Cheerios Medley Crunch

Margaret 11 Comments

Honey Nut Cheerios Medley Crunch

Juggler of Flaming Batons.

Academy Awards Ballot Counter.

Crayon Namer.

These were some of the 18 career paths I pursued in the summer of 2001. In order to meet the social and physical demands of said paths, I needed a good breakfast and, in accordance to my own priorities of nutrition, oats and sugar fit the bill, which is why I consumed a mix of Honey Nut Cheerios and Frosted Flakes for three weeks straight while tossing five batons in the air and thinking up crayon monikers like “Ghostbuster Slime.”

While I may not be a baton flame thrower, I haven’t forgotten that morning cereal blend, and thus, it came to my surprise, nostalgia, and anticipatory glee to discover this new Honey Nut Cheerios Medley Crunch which promises not only a blend of O’s and sugary flakes, but clusters as well.

Let’s talk Honey Nut Cheerios: they’re simple. They don’t toss around marshmallows or throw confetti or swing on a trapeze (although it would be cool if they did. Could the people in product development get on that?). Heck, they don’t even taste of honey in that poofy, floral sense, but I’m cool with that. I don’t really want a greenhouse in my cereal bowl.

Tasting more of sugar, oats, and a hint of almond flavor, Honey Nut Cheerios holds a subtlety which makes them just right for anytime consumption, a phenomenon which has garnered them a fan base that deserves its own display at Comic Con. I’ve no doubt that Buzz, that anthropomorphic, sneaker-wearin’ bee, holds the secret recipe that, if revealed, would induce a political scandal all its own. Just look at his face…

Honey Nut Cheerios Medley Crunch Buzz

It speaks of hidden secrets.

All these qualities make Honey Nut Cheerios versatile, and the greatness of that versatility is only heightened here. The classic O’s form the foundation (about 1/3 of the cereal), and, for all you Honey Nut connoisseurs, I am happy to report that there was no tampering with the formula of the classic O here, holding its trademark sweetness through and through.

Honey Nut Cheerios Medley Crunch in tha' bowl

The highlight came in the clusters, which are filled with whole oats and crispy thingies and smatterings of almonds. While the almonds don’t always come through, the clusters’ taste really shines in the department of roasted oats and brown sugar, which is a recipe for love if I’ve ever heard one. And did I mention they’re the size of small meteorites?

Honey Nut Cheerios Medley Crunch Clusters and flakes and O's [oh my!]

They add a heft that made me feel strong enough to carry a goat up the side of a mountain, then down the mountain, then maybe on a journey across the Oregon Trail. They are hard-terrain crunchy, requiring the most exercise from my teeth. I imagine crunching into one is akin to the satisfying feeling of accomplishment a beaver feels when s/he has gnawed through an especially tasty oak tree.

The downer about this cereal comes in the flakes, which are flimsy and, when immersed in liquid, dissolve into a brown, lumpy continent of soggy despair. However, I’m of two minds on this because the flakes taste pretty dad-gum good, having a deeper roasty almond flavor than the O’s that makes the regular Honey Nut Cheerios taste even better. What’s a human to do with tasty, yet soggy flakes?! Maybe, if I close my eyes and visualize my happy place, I can ignore the fact that I’m spooning brown, baby-food-esque globs of almond-tasting gloop in my mouth…

Or maybe I’ll just stick with this as a straight-from-the-bag cereal. Unless you’re keen on sog, I might suggest you do the same.

I often find myself in the cereal aisle experiencing the “Oh, I want that and that and that,” phenomenon, which results in a self-imposed peer pressure that amounts in purchasing more cereals than my pantry space permits. This Honey Nut Cheerios Medley Crunch relieves that pressure.

Is this a mountain of honey oozing down from a crunchy exterior of fried dough? No. It’s a cereal mixture, and that’s okay with me. It’s not revolutionary and I wouldn’t necessarily choose it over Cinnamon Roll Frosted Mini Wheats, but it’s a balanced blend that tastes good from the bag, has plenty of clusters, and does something dandy for cholesterol. Sweet, soft, and a little edgy, this is a pleasant rendition of what a cereal mix aspires to be.

(Nutrition Facts – 3/4 cup – 120 calories, 15 calories from fat, 2 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 120 milligrams of sodium, 105 milligrams of potassium, 24 grams of carbohydrates, 2 gram of dietary fiber, 9 grams of sugars, and 3 grams of protein.)

Item: General Mills Honey Nut Cheerios Medley Crunch
Purchased Price: $3.59
Size: 13.1 ounces
Purchased at: Harris Teeter
Rating: 7 out of 10
Pros: Crunchy clusters. Huge clusters. Plenty of clusters. Honey Nut Cheerios is still good. Relieves pressure to buy excessive boxes of cereal. Being a crayon namer. Ghostbuster slime.
Cons: Flimsy flakes. Adding milk results in despair. Political scandals. Cannot be a trapeze artist.