Tag: General Mills

REVIEW: General Mills Cinnamon Toast Crunch Treats

Margaret 6 Comments

Cinnamon Toast Crunch Treats

Somewhere on the edges of the globe, nestled between the marshes of Keebler County and Cascadian Farms, rests the town of General Mills. It is in this land of cuckoo birds and marshmallow balloons that a legend resides.

And his name…

Is Wendell.

Cinnamon Toast Crunch Treats Wendell

He looks like a Wendell, doesn’t he?

What with his half-moon spectacles and rotund little nose, Wendell seems unassuming enough, but don’t be fooled. He has connections with the Keebler elves. He landed in General Mills in 1987 with a single dream: to put toast in a bowl, and, after many long nights beside his magical toaster and a cinnamon-related explosion, he got the recipe for Cinnamon Toast Crunch. Back in 2001, he channeled his Cinnamon cereal craze into the smash hit: “Cinnamon Toast Crunch Milk-N-Cereal Bar.” Now, he’s bringing it home in a smaller, portion-friendly treat.

Cinnamon Toast Crunch Treats Wrapper

Judging by the cover, Wendell’s stepped away from his toaster to mix up a hearty batch of “yogurt coating.” No lie: this was the very thing that pulled me in to this bar. As a connoisseur of the yogurt-covered pretzel, I can’t resist a yogurt coating, and, indeed, I was elated when I discovered that a yogurt squiggle accompanied the yogurt-dipped foundation of the bar.

Cinnamon Toast Crunch Treats Closeup

I’m thinking these little crisps were made for lunchtime and would fit snuggly in a lunchbox/briefcase/purse/other portable vessel of preference. The list of ingredients seems a mile long, but, in summary, it involves cinnamon, icing, and gooeyness and, as we all know, those are the ingredients involved in sustaining a happy relationship. Had a disagreement with your spouse? Bake something with cinnamon and, instantly, it smells like somebody loves you. Top that baked good with icing? Well, you can just kick back and watch the magic unfold.

Now, before diving into the texture of this bar, I’d like to step back for a brief moment to define the adjective “chewy.” Quaker has obfuscated (word of the day!) this term with their “Chewy” granola bars for years. If a food is “chewy,” it has a certain pull, being both somewhat firm and somewhat sticky. Caramels are chewy. Taffy is chewy. That yummy nougat in Snickers bars is chewy. Stale rice cereal smooshed with uncooked oats? Not chewy, Quaker, not chewy.

Now, these, on the other hand, actually do have a bit of a chew and are a fair amount denser than their Quaker counterparts, which gets them off to a good start. On first bite, they even have a bit of a crisp, but, in the end, this crisp ended on the note of “Stale Cinnamon Toast Crunch,” which was disappointing for a product that had hopes to bounce me over the heart, stars, horseshoes, clovers, and blue moons. The yogurt coating does its best for what this lacks in texture, but alas, fair Wendell, the faint wisps of cinnamon in your bar are no match for this weak consistency and overwhelming taste of corn syrup.

However, on an up note, these do have a bit of whole grain and there was enough of the yogurt to make me smile at the end, making these treats far better than the imagination-crushing, depression-inducing Quaker “Chewy” Granola bars. Nonetheless, next time I have the Cinnamon-Toast-Crunch craving, I’ll probably reach for the bowl and spoon before I nab a treat.

(Nutrition Facts – 1 bar – 100 calories, 25 calories from fat, 3 grams of fat, 1.5 grams of fat, 0 grams of trans fat, 0 milligrams of cholesterol, 100 milligrams of sodium, 18 grams of carbohydrates, 0 grams of fiber, 8 grams of sugar, less than 1 gram of protein, and a little vitamins and minerals.)

Other Cinnamon Toast Crunch Treats reviews:
Truly Foody

Item: General Mills Cinnamon Toast Crunch Treats
Purchased Price: $2.84 (on sale)
Size: 1 box/6 bars
Purchased at: Target
Rating: 5 out of 10
Pros: Yogurt coating on the base. Yogurt squiggles. Cinnamon. Wendell. A friendly portion. Whole grain. Lunchboxes. The word “Obfuscate.” Half-moon spectacles. A land filled with marshmallow balloons.
Cons: The texture of stale cereal. Corn syrup overpowers cinnamon. Using the word “chewy” incorrectly. Crushers of the imagination.

REVIEW: Apple Cinnamon Chex

Adam 6 Comments

Apple Cinnamon Chex

Long before Chex exploded in popularity thanks to mascotless boxes appealing to the Gluten Free eaters of America, jokes regarding the long litany of cereal variants in a particular brand were limited to Cheerios. Original, Honey Nut, Multigrain, Team, Berry Burst, Frosted, Chocolate…the list went on and on, and flavors came and went, as new, supposedly better and more tasty improvements were developed.

Unbeknownst to Cheerios, a cabal was brewing to take the goodness of whole oats to the insipid base of rice. Like spies prowling the nighttime streets of Los Alamos, raiders from Chex came and stole the secrets to Cheerios’ success, giving way to Chex’s own creation of weapons of unspeakable flavor potential.

It may have begun with Honey Nut and the now defunct Frosted, but it did not end there, and out of this treason within the think-tank of General Mills’ laboratories, a new paradigm of cereal proliferation had begun.

Not one to fall behind the rapidly expanding flavors offered by Cheerios, Mini-Wheats, Cap’n Crunch, Fiber One, Honey Bunches of Oats, and yes, just about every cereal variety ever conceived, Chex has added a new flavor with a familiar profile: Apple Cinnamon.

Apple Cinnamon Chex Ingredients

Not to be confused with regular old Cinnamon Chex, Apple Cinnamon Chex makes the claim to having the distinct and all natural flavor of apples with the warm, sweet taste of cinnamon. Of course, the ingredients also feature allspice and ginger, but I’m guessing they ran out of room on the box to name it “Apple Cinnamon Allspice Ginger Chex.”

Whatever the case, I tasted all the spices in my initial handfuls, and received — for a brief moment — an almost Cinnamon Toast Crunch intensity of flavor. Its short lived, though, and overpowered by an odd tartness of the apple powder. The flavor, as well as the aroma, comes across as too intense. Like those dry bits in a sugar free apple cinnamon oatmeal mix, the powder is concentrated and even off-putting, while the spices make for a slightly unpleasant aftertaste with the rice base.

Speaking of the rice base, Apple Cinnamon Chex unfortunately suffers from what I like to call “Chocolate Chex” syndrome. Meaning, among other things, that the pieces not coated in the flavor base taste like absolutely nothing. And by absolutely nothing, I’m talking as close to uncooked white rice as you can imagine.

Apple Cinnamon Chex Closeup

Fortunately, like Chocolate Chex, Apple Cinnamon Chex sucks a great deal less when eaten with milk. As the spices disseminate throughout the milk, they yield to a more balanced, less astringent chew that combines the best of slowly cooked oatmeal with none of the mushiness or oppressive heat. Likewise, I hardly notice the insipid bite of the plain pieces, and find myself chugging the end-milk like it was Coke Zero. Dare I say, these ‘warming spices’ even become somewhat refreshing.

As the kind of person who prefers cereal as a snack and enjoys the none-too-complicated fake apple but not-really-apple taste of Apple Jacks, I struggle with Apple Cinnamon Chex. While it’s certainly saved by a shower of ice cold skim milk (or, as Tony Perkins likes to say, ‘success’) it strikes me as reaching too far in its flavor aims, combining a natural tartness and warming spice flavor that’s so natural its positively unnatural in the realm of dry cereal.

A complete waste of espionage resources on the part of Chex? Perhaps not, but until they’re willing to rediscover the secrets of Frosted Cheerios, I’ll be passing on America’s favorite gluten free cereal brand.

(Nutrition Facts — 3/4 cup (31 grams) — 130 calories, 20 calories from fat, 2 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 10 milligrams of cholesterol, 190 milligrams of sodium, 40 milligrams of potassium, 26 grams of total carbohydrates, Less than 1 gram of dietary fiber, 8 grams of sugars, and 1 grams of protein.)

Item: Apple Cinnamon Chex
Purchased Price: $2.49
Size: 13.75 ounces
Purchased at: Safeway
Rating: 5 out of 10
Pros: Surprisingly refreshing in milk. Tart green apple taste. Brief seizure by ethereal Cinnamon Toast Crunch flavor. Terrific end-milk. Cereal company espionage. Hope for a return of Frosted Chex.
Cons: Smells artificial. Spices taste too prominent. ‘Chocolate Chex syndrome’. Apple taste is too astringent for snacking purposes. Apple-Cinnamon blend falls to the bottom of the box. No back-of-the-box fun and games.

REVIEW: Dulce de Leche Cheerios and Multi Grain Cheerios Peanut Butter

Drew 10 Comments

Dulce de Leche Cheerios and Multi Grain Cheerios Peanut Butter

[When my oldest daughter started talking, we transitioned her from Cheerios to Alpha-Bits, and as a side effect wondered if they’d boost her language skills.  They just stopped selling Alpha-Bits at our grocery store, so I guess my youngest will have to make do with just the one letter.]
 
Ah, Cheerios… dullest of all breakfast cereals.  There’s a measure of respect in that — you don’t become an institution by pandering to the latest fads like “marshmallows” or “sugar,” or by changing your shape or packaging every six months like some hussy — but the fact remains, Cheerios are boring.  Rice Krispies at least crackle and pop (that “snap” stuff is BS), and if nothing else Total and Bran Flakes come in irregular shapes.  (Shredded Wheat doesn’t count, no one under 65 has ever eaten any.)  Honey Nut Cheerios are essentially the “kids” version of Cheerios, and when that wasn’t enough, they started frosting the sumbitches.  But the reinvention bug is hard to shake once it digs into your scalp and lays eggs, and recent years have brought a slew of new Cheerios varieties from General “Bills” Mills.  The latest?  Dulce de Leche Cheerios and Multi Grain Cheerios Peanut Butter.
 

Dulce de Leche Cheerios Closeup

You have to think it’d be hard to screw up caramel-flavored Cheerios, and you would be right.  Actually, I’m surprised it’s not a more common flavor — offhand I can’t think of any other caramel cereals I’ve ever heard of, though I’m sure there must have been some.  Seems like a pretty obvious taste to partner with milk, but I guess that€™s why I€™m not one of those high-powered cereal fat cats.  Regardless, it€™s been implemented to good effect here.  Wikipedia tells me that “dulce de leche” means “sweet of milk” and is technically caramel-like, but much like a good Romex watch, you won€™t be able to tell the difference.  Akin to its honey nut brethren, the taste is distinct but not overwhelming, so you enjoy each spoonful but don€™t feel like you€™re actually eating candy.  As you can tell, I€™m a big fan, both for the taste and the probably misplaced belief that this qualifies as “eating healthy.”  And not that it really matters, but the O’s come in two different colors: as tan as my parents and sister in the summer, and as white as me in the always.
 

Multi Grain Cheerios Peanut Butter Closeup

And in column B we have Multi Grain Cheerios Peanut Butter.  If you pay any attention to the news (don’t worry, me neither), you may have heard about all the parents up in arms about this cereal.  In brief, lots of young kids these days have nut allergies because we stopped sacrificing virgins to Mr. Peanut last century, and he is a jealous and angry legume.  Since the peanut butter variety looks pretty much identical in color to regular Multi Grain Cheerios, there’s a fear that oblivious parents might send some to school for their own kid, a child with allergies could grab some, and BAM! — peanutality.  Personally, my kid’s worst experience with peanuts was jamming one up her nose and needing to have it removed by a specialist (to the tune of $900 if we didn’t have insurance, because apparently science has not yet invented the peanut magnet), but I understand the concern.  I’m as disdainful of overprotective parents as anyone, but just a whiff of these things sends a wave of peanut butter flooding into your sinuses.
 
That carries over to the flavor, too — if the dulce de leche variety flirted with a caramel taste, these grab peanut butter, drive it home, and rip off its shirt.  Not to say that’s a bad thing, though, depending on your feelings about peanut butter.  As I’ve mentioned before, I can take it or leave it if chocolate isn’t part of the equation (mental note: try adding Cocoa Puffs later), but I still thought they were decent; a true peanut butter lover will probably be in heaven.  As you’d expect, the longer you let them sit in milk, the more the taste dilutes, with the compensatory fact that you’re setting yourself up for some tasty milk.  (That goes double for the dulce de leche variety.  Mmmm!)
 
It’s always nice when you can try two new cereals and come out with two winners, and that’s the case here.  As a caramel fan I’ll be sticking with the Dulce de Leche Cheerios going forward, but those who worship at the altar of the great god C’shewlu are welcome to the peanut butter variety.  They may never topple Buzz and his honey nut version, but they’re way better than making do with boring ol’ regular Cheerios.
 
(Nutrition Facts – 3/4 cup – Multi Grain Cheerios Peanut Butter – 110 calories, 15 calories from fat, 1.5 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 65 milligrams of potassium, 23 grams of total carbohydrates, 2 grams of dietary fiber, 9 grams of sugars, 12 grams of other carbohydrates, and 2 grams of protein.  Dulce de Leche Cheerios – 100 calories, 15 calories from fat, 1.5 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 135 milligrams of sodium, 75 milligrams of potassium, 22 grams of total carbohydrates, 2 grams of dietary fiber, 6 grams of sugars, 14 grams of other carbohydrates, and 2 grams of protein.)

Items: Dulce de Leche Cheerios and Multi Grain Cheerios Peanut Butter
Price: $2.39 each
Size: 12 oz (Dulce de Leche)
Size: 11.3 oz (Peanut Butter)
Purchased at: Wegman’s
Rating: 8 out of 10 (Dulce de Leche);
Rating: 7 out of 10 (Peanut Butter)
Pros: Appealing to a new demographic without betraying who you are.  Multicolored Cheerios promote diversity.  Delicious but not overpowering caramel flavor.  Can’t beat a good Romex.  Strong peanut butter scent and flavor, if that’s your thing.  Both varieties give the leftover milk a great taste.  Reasonably healthy breakfast choice.
Cons: Cereals that only teach 1/26th of the alphabet.  Peanut butter taste a little strong for my taste.  Possibly killing some kids.  The continued non-existence of the peanut magnet.  Crazy obscure Lovecraft jokes that like 5 people will get.  Peanut butter variety would probably be better if combined with Chocolate Cheerios.

REVIEW: Frosted Toast Crunch Cereal

Marvo 12 Comments

Frosted Toast Crunch Cereal

Frosted toast sounds like something Paula Deen created with her greasy, butter coated hands, but I Googled “frosted toast paula deen” and it didn’t show me any results that link the two together. However, Google did show me text ads for Weight Watchers, diet pills, and butter churns.

Frosted Toast Crunch is a cereal General Mills describes as, “baked with the delightful taste of frosted vanilla, then dusted with a delicious dash of cinnamon for a taste that’s pure delight.” So frosted toast is toast with vanilla frosting on top with a little cinnamon? That sounds lower middle class fabulous.

All the previous Toast Crunch cereals have made sense, like Cinnamon Toast Crunch, Peanut Butter Toast Crunch, and French Toast Crunch. But Frosted Toast sounds like something General Mills made up. I don’t know of any human being who has put cake frosting on toast. Putting two tubs of it on my body to make a French-cut frosting Speedo…yes. But, toast…that just sounds really weird.

With its white powdered coating, Frosted Toast Crunch cereal looks like it partied with Tony Montana. Sadly, the sugary layer easily gets washed away when eaten with milk and settles to the bottom of the bowl.

Frosted Toast Crunch Cereal Closeup

Of course, this process causes the cereal to lose a lot of its sweet vanilla flavor and whatever little cinnamon flavor it has, but it makes the milk that’s left in the bowl taste awesome. I’m talking upset Jamie Oliver awesome.

If you happen to buy a box of Frosted Toast Crunch cereal, I suggest you eat it dry. Because when you eat it dry, your tongue will make your brain think it’s eating Cinnamon Toast Crunch, albeit a light version. Vanilla is the dominate flavor, but the cinnamon is a bit more noticeable without the cow/soy/almond/goat milk cockblocking it from your tongue. You should also eat it dry because of the way the sugary coating will melt on your tongue when you drop a few pieces in your mouth.

Frosted Toast Crunch cereal is good, but it’s not that impressive. When eaten with milk it doesn’t have much flavor and when eaten dry it almost tastes like Cinnamon Toast Crunch. Maybe General Mills should grab a stick of butter and Deen-ify it.

(Nutrition Facts – 3/4 cup (cereal only) – 120 calories, 30 calories from fat, 3 grams of fat, 0.5 grams of saturated fat, 1 gram of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 50 milligrams of potassium, 24 grams of carbohydrates, 1 gram of fiber, 9 grams of sugar, 14 grams of other carbohydrates, 1 gram of protein, and a clump of vitamin and minerals.)

Item: Frosted Toast Crunch Cereal
Price: $2.99
Size: 13.2 ounces
Purchased at: Target
Rating: 6 out of 10
Pros: Eating the cereal dry. When eaten dry, it kind of tastes like Cinnamon Toast Crunch. Sugary coating makes the after milk taste awesome. Google ads looking out for me.
Cons: Eating the cereal wet. Sugary coating gets easily washed away with milk. Sogginess happens quicker than I’d like. Cockblocking flavors. Putting sticks of butter in everything. Frosting Speedos.

REVIEW: Fiber One 80 Calories Honey Squares Cereal

Stephanie 23 Comments

Fiber One 80 Calories Honey Squares

Eating high-fiber cereal has turned me into a cranky old lady. I’m not a fan of Fiber One cereal as a brand, so I wasn’t exactly excited to try this new variety, Fiber One 80 Calories Honey Squares. To be frank, this breakfast item’s only drawing power is the fact that it’s 80 calories per serving. So now it helps you shit and keeps you fit. We are indeed living in a golden age.

The problem I have with this brand is simple: Contrary to the ads, I can actually taste the fiber in Fiber One cereals. With this particular version, I had taken my cue from the appearance of the little cereal squares and was expecting something more along the lines of Golden Grahams, but alas, it was healthier than that. Much, much healthier. Which means not as delicious.

Fiber One 80 Calories Honey Squares may slightly mimic the flavor of Golden Grahams in much smaller-sized pieces, however, it looks a lot better than it tastes. The texture is grainy, bordering on cardboard. However, there is a light sweetness that almost rescues it from the depths of blandness. But what did I expect? It says right on the box that each serving contains 40 percent of your daily value of fiber. They ain’t Frosted Flakes.

I shouldn’t complain. Eating hearty, fiber-rich cereal will prolong my life, but dagnabbit, I really don’t care for the weird after-taste. It seriously ruins the experience. The more I chomp on each crunchy piece, the faster the sweetness evaporates, and I’m left with a mouthful of flavorless ground-up wheat particles. Ugh. Not to mention the other thing this cereal does. You know what I’m talking about. I’ll just say this — If you need that much help eliminating waste from your body, you have some serious problems that no amount of eensy-weensy golden fiber squares will fix on their own. Just… go take a freaking walk or something every now and then. Drink some water and eat a goddamn vegetable. Sorry, poop talk also brings out the grouch in me.

Fiber One 80 Calories Honey Squares Bowl

Which brings me to another point… Is there truly a need for Fiber One cereal that’s under 80 calories? I mean, you certainly can’t eat more than one serving of the original kind, and this leaner version is no different. You won’t get away with packing away half the box in one sitting. Try eating more than one serving of this cereal and see how long you can go before you’re doubled over with stomach cramps as the 10+ grams of fiber scour their way through your intestinal tract, leaving everything in their wake as clean as a whistle.

Fun times. In the john. On the bright side, you’re certain to feel much lighter. Wheee! Dieting is so easy! Now get off my lawn.

(Nutrition Facts – 3/4 cup – 80 calories, 5 calories from fat, 1 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams polyunsaturated fat, 70 milligrams of potassium, 0 milligrams of cholesterol, 140 milligrams of sodium, 25 grams of carbohydrates, 10 grams of fiber, 3 grams of sugar, 1 grams of protein, 40% calcium, 25% iron, and lots of vitamins and minerals.)

Item: Fiber One 80 Calories Honey Squares Cereal
Price: $2.99 (on sale)
Size: 11.75 ounces
Purchased at: Pavilions
Rating: 4 out of 10
Pros: Chock-full of fiber. Shaped liked fun mini squares. Only 80 calories per serving. Slightly sweet with Golden Grahams-like flavor.
Cons: Cardboard-like texture. Cannot (and must not) capitalize on its low number of calories by eating more of it. Not as delicious as Golden Grahams. Cranky old ladies. Good for weight loss, but the first pounds you drop may be in the can.