Tag: Kellogg’s

REVIEW: Kellogg’s Super Mario Cereal

James 7 Comments

Kellogg s Super Mario Cereal

Released last December, finding Kellogg’s newfangled Super Mario Cereal hasn’t been easy. Long story short, each package has some sort of QR-Code type thingy on it, and if you scan it with your Nintendo controller it unlocks some kind of new in-game content. Naturally, this has led to collectors/hoarders snatching up the product in droves, with online merchants reselling the cereal on eBay at triple, quintuple, and even 100 times the MRSP.

While strolling through the aisles of Walmart on a recent mechanical pencil and instant coffee run, I stumbled across a freshly stocked pyramid of the ultra-rare breakfast foodstuff. And while I was tempted to buy about 20 of them, hold on to them for 25 years and resell them at $200 a pop, I decided to be a good little consumer and only scoop up one. Hopefully, the karma will lead to the re-release of Dunkaroos, or mayhap even the resurrection of the Bell Beefer, in due time.

Kellogg s Super Mario Cereal 2

Aesthetically, the packaging is pretty pleasing. There are a lot of Easter eggs and in-jokes on the front box, so hardcore Nintendo fans will get a kick out of that. The activity panel on the back, though, is way too rudimentary. Even for a children’s breakfast item, the trivia questions on this one are far too easy. And of course, you have that little QR-Code scanny thing. I’m not sure what it does, precisely, but I’m sure your eight-year-old nephew can fill you in on the details.

Kellogg s Super Mario Cereal 3

As for the cereal itself, well, it’s pretty mundane. It’s marketed as having a berry flavor, but it doesn’t explicitly tell you what kind of berry. So as soon as you crack open the box, you’re greeted by this weird, artificially fruity scent that’s one part strawberry, one part blueberry, and one part scented unicorn sticker.

Kellogg s Super Mario Cereal 5

The puffy rice stars are decent looking, but the taste is quite bland – they absorb all of that pseudo-berry chemical flavoring and wind up tasting like Franken Berry and Boo Berry’s illegitimate love child. And maybe it’s just me, but I SWORE there was a mild (yet strangely convincing) bacon-ish undercurrent to each piece. Please, somebody out there back me up on this, for my own sanity.

Kellogg s Super Mario Cereal 4

The marshmallows, though, are the most disappointing thing about the cereal. Not only do they taste alike (which are like the regular cereal bits, except slightly chewier), they don’t even remotely resemble the classical Super Mario insignia they’re supposed to represent. The 1-up mushrooms are kinda decent, but the mystery blocks and Super Mario hats are just abominations.

Outside of the Mario branding, this is a really generic cereal that reminded me a lot of the Avengers: Age of Ultron cereal Kellogg’s released three years ago. As a matter of fact, I wouldn’t be surprised if it was the exact same formula, albeit with slightly tweaked marshmallow shapes.

Sorry, Mario. You might still be super, but your tie-in cereal here is merely average.

(Nutrition Facts – 1 cup – 120 calories, 10 calories from fat, 1 gram of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0 grams of cholesterol, 170 milligrams of sodium, 55 milligrams of potassium, 27 grams of total carbohydrates, 3 grams of fiber, 10 grams of sugar, and 2 grams of protein.)

Purchased Price: $2.99
Size: 8.4 oz. box
Purchased at: Walmart
Rating: 5 out of 10
Pros: The packaging has a lot of neat nods and winks to the video games. The 1-up mushrooms are pretty nice. The cereal itself may or may not be secretly bacon-flavored.
Cons: The artificial berry flavoring is ho-hum. The puffed rice pieces are uninspired. A disappointing lack of marshmallow pieces shaped like Tanooki suits, King Boos, or Thwomps

REVIEW: Kellogg’s Donut Shop Cereals (Pink Donut and Chocolate Donut)

Adam

Kellogg s Donut Shop Cereal Pink Donut

Pink Panther. Pink Floyd. Pink Shirt. Pinky and the Brain.

What do these things have in common?

Nothing, really. Which is kind of the same relationship Kellogg’s new Donut Shop Pink Donut cereal has with the flavor pink, which, in case you weren’t exactly sure, is not a flavor.

This kind of linguistic oddity would usually bother me to no end. However, in the case of Kellogg’s newest cereal brand, I’m willing to sacrifice reason for excellent taste.

Both the Pink Donut and Chocolate Donut flavors of Donut Shop Cereal work off the same template: roughly Froot Loops-shaped rings with a smooth, slightly glazed coating. Aside from packaging that looks like it came from the Easy Bake Oven section of Toys “R” Us, the first thing I noticed about each flavor was their intense, sweet aroma.

Another blogger has compared the Pink Donut rings to frosted animal crackers, and, for as original as I’d like to be, there’s really no other comparison that captures the taste so accurately. Yet, instead of a somewhat bland wheat biscuit-like base behind it, each ring has a sweet vanilla flavor and that characteristic corn flour and oat aftertaste that makes Cap’n Crunch so iconic.

Kellogg s Donut Shop Cereal Pink Donut 2

This is where things get interesting. A slight fruity flavor on the backend is even more pronounced in milk, creating a strawberryish-flavored end milk that is one of the best I’ve ever tasted. Combined with the glazed vanilla coating, the crunchy Pink Donut tastes distinct from any cereal I’ve ever had, borrowing notes from Sprinkled Donut Cap’n Crunch, Froot Loops, and Vanilla Chex. My only complaint is the sweetness level contrasts sharply with the more savory corn flour and oat base, creating a feeling of snacking lethargy after more than a couple servings.

Kellogg s Donut Shop Cereal Chocolate Donut

Chocolate Donut is a bit more conventional in what it’s trying to match, but no less enjoyable. I hesitate to say it tasted exactly like a chocolate cake donut, but it comes pretty close, right on down to the hyper-sweet, cocoa-glazed mouthfeel. Here, the corn and oat aftertaste is a little more at home. While the chocolate flavor isn’t as distinct as Cocoa Puffs or Double Chocolate Krave, the donut glaze on each ring makes it a more enjoyable cereal to snack on.

Kellogg s Donut Shop Cereal Chocolate Donut 2

It’s rare for cereal to even remotely taste like the baked goods that inspire them. And while I’ve yet to encounter a true pink donut (as opposed to a donut with just pink icing), Kellogg’s new Donut Shop Cereals capture the essence of donuts thanks to their unique glazed coating. It’s too bad Kellogg’s couldn’t come up with a Bavarian cream filling to stick inside the rings.

(Nutrition Facts – Pink Donut – 32 grams – 140 calories, 3 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 25 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, 2 grams of protein. Chocolate Donut – 32 grams – 130 calories, 3 grams of fat, 0.5 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 150 milligrams of sodium, 25 grams of carbohydrates, 1 grams of fiber, 11 grams of sugar, 2 grams of protein.)

Purchased Price: $3.98 each
Size: 16 oz. box
Purchased at: Walmart
Rating: 8 out of 10 (Pink Donut)
Rating: 8 out of 10 (Chocolate Donut)
Pros: Excellent representation of donut glaze on cereal form. Pink donut flavor tastes like frosted animal crackers without the crappy cracker part. Really great end milk. Not a bad flavor to get stuck in the roof of your mouth.
Cons: Sweetness can get overwhelming when eaten dry. Chocolate flavor lacks really deep cocoa flavor. Does not include Bavarian Kreme filling.

REVIEW: Limited Edition Pumpkin Pie Rice Krispies Treats

Marvo 4 Comments

Limited Edition Pumpkin Pie Rice Krispies Treats

“I’m not sure.”

Those three words have popped into my head a few times while eating Limited Edition Pumpkin Pie Rice Krispies Treats.

So far, I’ve eaten 13 of the 40 bars that are in the box, but I’m not sure my mass consumption is a full you-must-buy-these endorsement. First off, 40 treats is A LOT for one or two people. I’m at 14 (yes, I ate another one while typing this paragraph), and I’m getting kind of tired of them.

When I first gazed upon the rectangular treat, I thought it had an orange hue. But as I stared at it, I wondered if my eyes were playing tricks on me and that its wrapper is influencing its color. When I look at one in the light and away from any wrappers, it looks like a usual pale Rice Krispies Treat, but at the same time, I’m not sure about that because it also looks orangey. My eyes and brain are so confused.

Limited Edition Pumpkin Pie Rice Krispies Treats 2

Dried pumpkin and pumpkin pie spices are ingredients. There’s cinnamon. Yay! Ginger. Yay! Nutmeg. Yay! Allspice. Yay! Acetylated monoglycerides. I’m not sure what that is!

Those ingredients do give the treats an almost authentic pumpkin pie flavor, albeit a bit mild. I recently tried the Pumpkin Pie Kit Kat and they have a bold flavor. If those SHOUT pumpkin pie, these are more like a normal conversation in a quiet room. At first, I thought it was a bit too light because the flavor of a regular Rice Krispies Treat comes through with each bite. But after eating so many of them, I think snack Stockholm syndrome has kicked in and now it’s just right.

Limited Edition Pumpkin Pie Rice Krispies Treats 3

But the thing with the pie flavor is that I’m not sure where it’s coming from. I know the icing has it because when I take a bite with the white drizzle, my taste buds get that mild pumpkin pie flavor. But when I take a bite from its undercarriage, sans icing, I sometimes get spices and other times it tastes like I’m biting into a regular Rice Krispies Treat.

I have 25 left (yes, I ate another). They’re good, but not I’m-going-to-eat-all-40 good. Hopefully, next year they’re available in a less Costco-like size. But if you can pawn them off to your co-workers, friends, or kid’s classmates to gain brownie points, I mean, Rice Krispies Treats points, go ahead and buy a box, and then give the rest to others after you’ve eaten your share.

Thanks to Impulsive Buy reader Carla for sending a box to me!

(Nutrition Facts – 1 bar – 90 calories, 2.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 95 milligrams of sodium, 16 grams of carbohydrates, 0 grams of fiber, 8 grams of sugar, less than 1 gram of protein.)

Purchased Price: N/A
Size: 40-pack
Purchased at: Walmart
Rating: 7 out of 10
Pros: Good, but not eat-all-40 good. Almost authentic pumpkin pie flavor. Made with real pumpkin, cinnamon, ginger, nutmeg, and allspice.
Cons: Only available in 40-pack. Not sure if it has an orange hue. Not sure if the pumpkin pie flavor also comes from the Rice Krispies.

QUICK REVIEW: Kellogg’s Despicable Me Chocolatey Chip Banana Eggo Wafflers

Marvo 2 Comments

Kellogg s Despicable Me Chocolatey Chip Banana Eggo Wafflers

These Kellogg’s Despicable Me Chocolatey Chip Banana Eggo Wafflers aren’t shaped like Minions. That’s sad because, like Tic Tacs, their pill-like shape SCREAMS Minions.

So no Wafflers shaped like Bob, Carl, Chris, Darwin, Dave, Donnie, Eric, Henry, Jerry, John, Jorge, Josh, Ken, Kevin, Lance, Larry, Mark, Mel, Mike, Norbert, Phil, Paul, Steve, Tim, Tom, or Tony.

But I’m forgiving the brand a little because these Wafflers are not bad, with or without syrup. Now, if you’re familiar with Eggo Wafflers, you know they’re packed with flavor. In this case, it’s chocolatey chips and banana purée, so syrup isn’t necessary. Sure, you could add some, after all, they’re waffles with pockets to hold syrup, but they’re fine without.

Kellogg s Despicable Me Chocolatey Chip Banana Eggo Wafflers 2

Kellogg s Despicable Me Chocolatey Chip Banana Eggo Wafflers 3

They don’t make your toaster’s immediate vicinity smell like the yellow-skinned fruit while between the heating elements. But if you bring it up to your nose like you’re a monkey determining whether or not you have a banana in your hand, it’ll have a natural overripe banana aroma. The fruit puree baked into the waffle gives the breakfast item a pleasing natural flavor. So you fist-shaking Banana Runts haters, might not hate this.

The chips are exactly like what you’d taste with Chocolatey Chip Eggo Waffles — a slightly unnatural chocolate flavor. They’re not evenly spread across each waffle bar (yes, that’s what Kellogg’s called them), so some bites will be all banana.

I like these Chocolatey Chip Banana Eggo Wafflers, and I’m sure Bob, Carl, Chris, Darwin, Dave, Donnie, Eric, Henry, Jerry, John, Jorge, Josh, Ken, Kevin, Lance, Larry, Mark, Mel, Mike, Norbert, Phil, Paul, Steve, Tim, Tom, and Tony would also like them.

Purchased Price: $4.49*
Size: 16 waffle bars/10.7 oz. box
Purchased at: Safeway
Rating: 7 out of 10
Nutrition Facts: (2 waffles/4 waffle bars) – 230 calories, 80 calories from fat, 8 grams of fat, 3 grams of saturated fat, 0 grams of trans fat, 10 milligrams of cholesterol, 320 milligrams of sodium, 60 milligrams of potassium, 35 grams of carbohydrates, 1 gram of fiber, 11 grams of sugar, and 4 grams of protein.

*Because I live on a rock in the middle of the Pacific Ocean, things are a bit pricier here. You’ll probably pay less than I did.

REVIEW: Keebler Cereal

Leonard 2 Comments

Keebler Cereal

Those crafty Keebler elves!

Not content with just a good portion of the snack aisle (they make Town House crackers, too?!) or hollowing out trees for mass cookie production, they have decided to expand their reach by entering my morning time with the debut of their eponymous cereal. They are so excited by it, actually, it doesn’t need any wildly descriptive title as it is simply just called Keebler Cereal.

Thank goodness the packaging shows the actual product so you know that it is chocolatey cookie based like their Chips Deluxe line rather than Sandies shortbread. PHEW! However, there is a red flag on the top flap noting that I need to “SHAKE IT UP!” as the “Cookies may have settled.” Uh-oh. Upon opening the box it is worse than I imagined as there is nary a cookie in sight even after examining all sides of the inside bag.

Keebler Cereal 2

After a good, hearty shake the “real mini chocolate chip cookies” do reveal themselves as promised but the ratio is off. They are present but not predominantly and this is in addition to the fact that they are nearly half the size of the chocolatey puff pieces they are paired with. I wonder what kind of math curriculum the elves have in school because whatever it is it needs to be reevaluated.

Keebler Cereal 3

The taste of the cookies is okay with a nice milk chocolate richness that definitely comes through upon chewing, even though they are probably better suited for a snack mix than a breakfast cereal. The other pieces are mediocre, just kind of generic chocolate puffs that are very similar to those in other kid’s cereals. They remind me of the bagged bargain ones you have to buy on the bottom shelf while waddling like a penguin through the aisle as the memorable commercial dictated.

Eating the cereal with milk offers a better experience as you get a nice blast of chocolate every time you stumble upon one of the cookies amongst the puffs. However, I noticed that while eating my way through the bowl there seemed to be even fewer cookies than I had started with.

I did a test by putting one cookie and one puff in milk and stirring vigorously. Upsettingly, the cookie started to dissolve while the puff stayed intact. I was expecting Keebler magic, but not like this!!!

Better luck next time elves.

(Nutrition Facts – 3/4 cup – 130 calories, 30 calories from fat, 3.5 grams of fat, 1 gram of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 140 milligrams of sodium, 24 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, and 2 gram of protein.)

Purchased Price: $5.39
Size: 11.2 oz. box
Purchased at: ShopFoodEx.com
Rating: 3 out of 10
Pros: Rich chocolate flavor from real cookies. Keebler venturing into other grocery aisles.
Cons: Questionable elf math skills. Boring chocolate puff pieces that make me think about waddling like a penguin in a grocery store. Unintended cookie disappearing acts.