Tag: Kellogg’s

If you ever wondered whether or not this is the greatest time to be alive in human history, chew on this: each and every one of us can now waltz on into the local Walmart and buy The Joker, Lex Luthor and a whole host of other fictitious mass murderers and megalomaniacs in breakfast pastry form.

Capitalizing on the success of last year’s D.C. Superhero Printed Fun Pop-Tarts, these Wally World exclusives give us the downright surreal pleasure – no, the absolute privilege – of being able to eat such obscure comic book bad guys as Cheetah and Captain Cold for breakfast. And when I mean “obscure,” I’m talking super-duper-mega-hyper-obscure: if you would’ve told me this time last year Kellogg’s would be putting Atrocitus on its flagship toaster pastries, I probably would’ve tried to get you committed.

Serving as the breakfast equivalent of trading cards, each of the 16-pack boxes (there are two in each metallic sleeve, as always) contain a random grab-bag of iconic and not so iconic rogues, including but not limited to Sinestro, Two-Face, Scarecrow, Poison Ivy and Catwoman.

By and large, the “Tartwork” varies in quality – some Tarts look pretty smooth and colorful while others look blurred to the point of being Rorschach tests. I’m not sure how many different characters got the Pop-Tart treatment, but if anybody out there finds a Gorilla Grod, please email me ASAP.

As for the flavor, we’re working with something Kellogg’s calls “frosted chocolate sugar cookie.” That may sound a little vanilla, but as soon as these things touch your taste buds, you’ll probably start doing backflips. Folks, these are basically OREOS-flavored Pop-Tarts, right down to the taste, texture, aroma and even mouthfeel of the interior creme. Really, it does a better job of aping Nabisco’s beloved twist-top sandwiches than even the Cookies & Creme Pop-Tarts, and those things were still pretty spot-on.

These Tarts are good fresh out of the box, but if you really want to get your $4 worth, you have to eat them heated. The interior creme practically liquefies in the shell, and this is without question one of the best tasting fillings Pop-Tarts has ever trotted out.

I’ve got to give Kellogg’s major props here. With the D.C. character angle, it would’ve been so easy to just churn out a bland product, but they actually went the extra mile and made sure the food itself was grade A stuff.

Fast food/junk food marketers, take note: THIS is how you do a “tie-in” gimmick right.

(Nutrition Facts – 1 pastry – 190 calories, 40 grams from fat, 4.5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 36 grams of carbohydrates, less than 1 gram of dietary fiber, 14 grams of sugar and 2 grams of protein..)

Purchased Price: $3.68
Size: 28.2 oz. box/16 pastries
Purchased at: Walmart
Rating: 9 out of 10
Pros: The Oreos-esque flavor remains excellent, cold or heated. the interior creme is absolutely delicious. The sheer awesomeness of being able to snap Bane in half and eat him for breakfast.
Cons: Having to buy five or six boxes until you find a mint condition Solomon Grundy. Getting two Harley Quinns when you’d settle for just one Killer Croc. The way your girlfriend looks at you when you tell your toaster to “kneel before Zod.”

Ugh. Coffee. Know what I hate about coffee?

1. The taste. Gross.
2. Endless choruses of “I can’t function until I’ve had my kawfeee.”
3. Griping of coworkers choking on the terrible brew they insisted I make as an intern, despite my warnings that I was bad at it.
4. This:

So why am I reviewing COFFEE Pop-Tarts? Because, as a woman of many contradictions, I love java-flavored foods. Jelly beans, ice cream, potato chips – I’ll eat ‘em. Kahlua? Yessir! When the short-term marriage of Pop-Tarts and Dunkin’ Donuts coffee was announced, I was ready. I particularly coveted the Frosted Vanilla Latte flavor – I imagined it would be like eating a non-alcoholic White Russian.

But for the sake of scientific review, I had to compare them to the genuine article. So I popped next door to the Dunkin’ where they give me extra Munchkins if I go in 10 minutes before closing, got a small Vanilla Latte and hunkered down with it and my Box O’ Joe Tarts.

I took deep breaths of each. The same lovely coffee and vanilla aroma was present in both, but the Pop Tarts had an additional, nutty/wheaty scent, which I assumed was the pastry.

The appearance wasn’t exactly exciting. They looked pale – not like the rich tones Pop-Tarts usually come in. The pastry, frosting and filling were all a washed-out monochromatic tan with a white squiggle blended in on top. It reminded me of squirting SPF50 on my embarrassingly colorless skin during a tropical vacation.

On first bite, I loved the taste. As I suspected, this was a Pop-Tart White Russian. (I know there’s a Big Lebowski joke to be made here, but I’ve never seen it, so…) They were coffee-ish, milky and sweeeeeet – exactly what I hoped for.

Next, I downed a mouthful of the DD Vanilla Latte, which confirmed my hatred of coffee. The Pop-Tarts don’t have the bitter punch of the latte. I appreciated that, but if you’re looking for that edge, it’s not there. That could be due to the lack of actual coffee product in the ingredients list. I guess “natural and artificial flavors” don’t impart quite the same zip.

Overall, I really enjoyed these Pop-Tarts, but I’m cool with a less-than-authentic flavor. If you’re not, you might want to dunk them in the real McCoy.

(Nutrition Facts – 1 pastry – 200 calories, 50 calories from fat, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 190 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 16 grams of sugar, and 2 grams of protein.)

Purchased Price: $2.00 (on sale)
Size: 14.1 oz. box/8 pastries
Purchased at: Food Lion
Rating: 9 out of 10
Pros: It’s a White Russian Pop-Tart! Spot-on coffee aroma. Delicious, sugary approximation of taste.
Cons: Won’t get you drunk like a real White Russian. Ghostly appearance. If you want authentic coffee flavor, look elsewhere.

Anyone else feel like their teeth are going to fall out when they eat a caramel apple?

The hardened caramel should seriously be considered on the list of dental no-no’s right up there next to chewing ice (I’m guilty). So, for the most part, I avoid caramel apples. But, Frosted Caramel Apple Pop-Tarts bring all the joy of Caramel Apples but in toaster pastry form.

Sort of.

Out of the trusty shiny packaging, a corner of the pale toaster pastry tumbled out typical Pop-Tart crumbliness. No immediate artificial/pungent odor tumbled out with the crumble though, which is always a good sign! I took a closer nose-pection of the goods. It smelled just like Tootsie’s Caramel Apple Pops.

Luckily, I have a pretty positive association with Apple Pops but it’s a little odd that a toast pastry smells like a candy. The Pop-Tart itself looks like a regular Brown Sugar Cinnamon Pop-Tart but with a neon green squiggle down the middle and neon is never a good color for food.

For a Pop-Tart, the flavor progression is surprisingly complex. The first bite was all apple flavoring. Think Hostess Apple Fruit Pie but with a better crust to filling ratio (aka the filling isn’t gooping everywhere). The apple flavoring was followed by a warm maple, caramel sweetness. This pushed it over the edge of sweetness for me, but right at that point a sour apple tartness emerged.

After the first couple of bites, I looked more closely at the filling. It looked like half & half filling with a darker half and a lighter half so I tried each half as separately as I could. The lighter half was the apple part of the filling and tasted pretty standard. The darker half contributed the warmer maple, caramel flavor as well as the tartness. Kellogg’s R&D definitely tried to go above and beyond for this one.

Somewhat dissatisfied, I put these babies in the toaster oven for a quick toast. After warming it up, I found it odd that the edges weren’t a more golden brown color like other warmed pop-tarts. Typically, Pop-Tarts taste best warm, but not this flavor. While the apple, maple and tartness meshed a little better together, the sour apple after-taste became even more prominent and made it taste even more like the lollipop candy.

These should be renamed Caramel Apple Pops Pop-Tarts. I wouldn’t be disappointed if Kellogg’s did not bring this Limited Edition flavor back. Long live Pumpkin!

(Nutrition Facts – 1 pastry – 200 calories, 5 grams of fat, 2 grams of saturated fat, 180 milligrams of sodium, 36 grams of carbohydrates, 15 grams of sugar, and 2 grams of protein.)

Purchased Price: $2.50
Size: 12 pastries/box
Purchased at: Kroger
Rating: 4 out of 10
Pros: R&D put in work – tried to replicate a Caramel Apple as closely as possible.
Cons: Tastes just like Caramel Apple Tootsie Pops. Too sweet. Why doesn’t it toast?!