Tag: Kellogg’s

REVIEW: Kellogg’s Eggo Wafflers Brown Sugar Cinnamon Roll

Jasper 6 Comments

Kellogg's Eggo Brown Sugar Cinnamon Roll Wafflers

Eggo owns over 70 percent of the US frozen waffle market. Instead of sitting back and basking in their successes, the Eggo product development team has kept the pedal to the metal, releasing what feels like dozens of new varieties and seasonal flavors in recent years. The guy in charge of naming new items, however, has really gotten lazy. The latest product is called the Eggo Waffler, and I just can’t imagine how they settled on that name. Doing some vague political messaging in an election year would be stupid. Stealing the synonym for a waffle iron is just confusing. Maybe some additional one-letter-away product names are coming down the pipeline, and Kellogg’s is just preparing us for Wafflez for Tweens, the mutant comic book tie-in WaffleX, and Waffl’d, Ashton Kutcher’s new cooking/prank show.

In any case, it’s a shame this product is so poorly named, because the Waffler is the best thing to happen to Eggos this decade (well, second best – being name-dropped in a Childish Gambino rap last year certainly ups the brand’s cred). I tried the Brown Sugar Cinnamon Roll variety, and it was really tasty. The box promises “Packed with flavor – no syrup needed,” and I think Kellogg’s delivered pretty well.

Kellogg's Eggo Brown Sugar Cinnamon Roll Wafflers Difference

The Wafflers come in sets of two which are connected by a perforated edge and, combined, are similar in size to a regular Eggo waffle. I suppose making them rectangular allows for easier holding and transporting, so if Kellogg’s is hoping to emphasize the added convenience of these Eggos, I guess the new shape helps.

Kellogg's Eggo Brown Sugar Cinnamon Roll Wafflers Closeup

The delicious scent of cinnamon rolls was very noticeable both pre- and post-toasting. Upon taking a bite, I found the Wafflers to be filled with cinnamon flavor (you can see specks all across the surface) as well as a solid amount of sweetness. It certainly wasn’t as sugary as an actual cinnamon roll, but I didn’t feel the need to add any syrup at all. Since my original tasting, I’ve had some Wafflers with strawberries and made McGriddle-style breakfast sandwiches. These Wafflers have clearly become my frozen waffles of choice, but if you have a major sweet tooth, I can imagine you finding them a little bit lacking in sweetness.

One wild card factor definitely worth mentioning: the sugar is cooked into these Eggos, but they’re not sticky in any noticeable way. The shape of the Wafflers might add relatively little convenience, but no syrup and a non-sticky product makes for a quick, mess-free eating experience. It’s perfect for serially tardy kids who always need to eat breakfast on the way to the bus stop, as well as for drunken adults who occasionally wake up with their half-eaten drunk food lying next to them in bed. In short, I could’ve used some Eggo Wafflers for the last twenty years of my life. Ignore the stupid name – go pick some up today!

(Nutrition Facts – 2 waffles/4 waffle bars – 250 calories, 80 calories from fat, 9 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 510 milligrams of sodium, 55 milligrams of potassium, 40 less than 1 gram of fiber, 16 grams of sugar, 4 grams of protein, and a bunch of vitamins and minerals)

Item: Kellogg’s Eggo Wafflers Brown Sugar Cinnamon Roll
Price: $3.29
Size: 16 Wafflers (8 waffles)
Purchased at: Target
Rating: 9 out of 10
Pros: Smells great. Lots of cinnamon flavor and just the right amount of sweetness (for me, at least). Not sticky + no need for syrup = mess-free eating. The new shape might add to the convenience. That waffle line by Childish Gambino is dope.
Cons: Probably not sweet enough for everyone. Stupid name. I would watch Waffl’d. Always being late as a kid. Always eating drunk food as an adult.

REVIEW: Kellogg’s Wildlicious Wild! Fruit Fusion Pop-Tarts

Jeff 6 Comments

Kellogg's Wildlicious Wild! Fruit Fusion Pop-Tarts

Pop-Tarts are just friggin’ weird. They resemble a tart as much as I look like actor Tom Cruise, or even pre/post-drug fiend Tom Sizemore. The pastry is exactly two ninety degree angles that form an exact rectangle scarier than the black monolith in Kubrick’s classic. Instead of being filled with stars, Dave, it is filled with jam, calories, carbohydrates and sodium. The frosting is shiny like nail polish and is harder than fondant. So yes, this is not health food but its shape does scream convenience.

You won’t find Pop-Tarts in a bakery. When you give them to a child, you can’t help but make the “sorry face.” All the cool kids have the Toaster Strudels but Pop-Tarts have persevered through all of it. These ubiquitous things have remained a part of our existence and I am sure when the Sun starts expanding in its death, the waters on Earth have dried up, all mammals have become pieces of tasty jerky, those Pop-Tarts are still going to survive. I know so.

And as weird as they are, like Tom Sizemore and his old drug habit, I have a strong compulsion to buy any new flavor of Pop-Tarts I see. I just have to. I don’t care if I get mostly disappointed when I eat them. I just need to have them now. It’s the same exact feeling I get when I buy supermarket sushi or when I watch German art films.

I habitually stop by the Pop-Tarts section when I go to down the cereal aisle. To my delight, I saw a box of Wildlicious Wild! Fruit Fusion Pop-Tarts. With a title like that, I was expecting this to rival the KY Jelly Fire and Ice. I could blame The Impulsive Buy and say I bought these because I am obligated to review them. In truth, I would have bought them anyway because I just need to.

From gumdrops to Sunkist, I love all things orange flavored. The fact there is an orange pictured amongst the fruits pictured on the box will probably be the closest thing I will ever get to a marmalade Pop-Tart. To be specific, there is a strawberry and cherry pictured as well. I’m assuming this is the fruit fusion which doesn’t seem that wild but it’s Pop-Tarts we’re talking about here.

Kellogg's Wildlicious Wild! Fruit Fusion Pop-Tarts Burnt

Amusing to me, the only fruits listed in the ingredients are cherries and apples. Even more fascinating are the instructions on how to toast your goodies. I’m not sure what it says about its target audience. They even have a diagram to emphasize how to toast these things. More depressing is what does this say about me? I had to toast another because I burned my first pastry.

I normally eat these untoasted but I will review these Pop-Tarts in both the raw and the cooked form.

Kellogg's Wildlicious Wild! Fruit Fusion Pop-Tarts Closeup

Unsheathing the treat out of its silver wrapper, it was a bit comical to me how vibrant the colors of the frosting were. It looked like someone slathered mustard on it and then zig zagged ketchup (in true 1950’s kitsch) all over the tart. This thing could double as Jem’s truly outrageous maxi-pad.

In the simplest form, without toasting, the crust is dry as expected. The frosting is the same vague sweet flavor that can be found on all Pop-Tarts with that unnatural sugar shell. The bite is surprisingly a bit tart and not overly sweet. I like it because it is not an abundance of immediate sugar that will numb your tongue.

The jam itself has a strong cherry flavor but I’m not sure if it overwhelmed the orange and strawberry. Not really a surprise since they aren’t listed in the ingredients. I ended up taking a couple more bites and only the tart cherry jam shines through. That is kind of disappointing but the fact that this (let’s face it, these things are really big cookies) is not as sweet as the other flavors is a plus.

Toasted, it smells like baked sugar but not in a welcoming bakery way. It’s just baked sugar. I hate that smell which is why I never toast them, but I’m also lazy. Texture wise, the frosting adds a nice crispness and the jam is even more intense. The taste is improved but not enough for me to bother toasting these things. I’m making a “lazy face” here.

Let’s be honest and come to an agreement that nobody really craves these things. There are better ways to spend 200 calories and the sodium is high enough to offset my blood pressure meds. I can’t tell you how many unfinished boxes of Pop-Tarts I have chucked out. I liked this one despite the repulsive color frosting but will probably not finish the box.

I would still make the “sorry face” if I had to give one to my little niece or any other kids looking for a snack. Yet, I (in a non-committal way) would eat these again as I made the “yeah, I know” face. So yeah reader, I know.

(Nutrition Facts – 1 pastry – 200 calories, 5 grams of fat, 1.5 grams of Saturated fat, 2 grams if Polyunsaturated fat, 1 gram of monounsaturated fat, 0 mg of cholesterol, 170 mg of sodium, 36 grams of carbohydrates, less than one gram of dietary fiber, 15 grams of sugar, and 2 grams of protein)

Item: Kellogg’s Wildlicious Wild! Fruit Fusion Pop-Tarts
Price: $1.99
Size: 14.1 ounces/8 toaster pastries
Purchased: Publix
Rating: 6 out of 10
Pros: The tart sweetness is a nice change. Easy to hold. Tom Sizemore in Heat. Tom Cruise in Collateral (Michael Mann is the man). Making faces. If you love cherry, you cannot go wrong. Toasting it has a nice texture. 2001: A Space Odyssey.
Cons: No orange flavor. Easy to burn if you’re a dummy like me. Crust is dry but that’s to be expected. Wild frosting does nothing for the Pop-Tart. The color is a bit gross looking. Tom Sizemore in that sex video. Tom Cruise in MI:2. Loaded with sodium, unless you love sodium! 2010: The Year We Make Contact.

REVIEW: Kellogg’s Krave Double Chocolate Cereal

Drew 12 Comments

Kellogg's Krave Double Chocolate Cereal

Faithful TIB readers will recall Jasper reviewing Kellogg’s Krave Chocolate Cereal, stating that while it wasn’t exactly an “adult” cereal, it was tasty without making him feel like the 11-year-old that he actually is (probably) (just kidding, Jasper!).   I read that with great interest, then scooped up a box of Krave Double Chocolate at the first opportunity, determined to see whether upping the chocolate quotient would make me less wizened and grinch-like.   While I’m still cursing at people who don’t use their turn signals, I have noticed a 54 percent decrease in shuffling, complaining about the chill, and watching Jay Leno, so I’m going to call this one a success!

On opening the box and taking a whiff, I was greeted with a vague chocolate smell, similar but not entirely like other chocolate cereals like Cocoa Pebbles or Cocoa Puffs.   Even holding a piece right up to my nose, it’s not as powerful a scent as I would have expected out of double chocolate anything; but the smell may just be locked in by a non-nutritive cereal varnish, semi-permeable but not osmotic, which coats and seals the piece.   Regardless, I started by trying a few pieces dry, and I was happy with what I experienced.   The cereal bits are suitably crunchy without being too hard or jagged edged, and the small burst of chocolate inside hits you like a little surprise a second or two after your taste buds have registered the outer layer.   It’s a well timed one-two punch, with the outer part being a bit of a subtler, less intense chocolate, but the inner component being richer.   High marks all around.

Given that, I was really eager to get the milk on and see how I liked them.   Regrettably, I have to report that while milk is almost always an improvement to cereal, it had the opposite effect on Double Chocolate Krave.   Don’t get me wrong, they’re still flavorful, but almost too much so — my teeth seemed to be on the verge of hurting with every bite.   My suspicion is that when the milk penetrates to the inside layer of chocolate, it turns it more liquidy; and while you’d think that would be a good thing, it actually makes it overly chocolate-y, if such a thing is possible.   I mean, I have a sweet tooth and all, but a 17-year-old girl who got dumped a week before prom would say this was a little too much chocolate.   I feel like I visited a guy on the street corner looking for an ounce of weed and he injected me with black tar heroin.

Kellogg's Krave Double Chocolate Cereal Closeup

Aside from the flavor, I found that they didn’t stay crunchy in milk very well at all — a mere five minutes of soaking reduced them to the firmness of a mushy banana, so either they don’t maintain consistency or someone at the grocery store is slipping acid into my milk.   Probably both.   (I have a lot of enemies.)   Since Jasper reported that the uni-chocolate variety held its crunchiness pretty well in milk, I’m wondering if it’s something to do with the different outer layers — maybe nutella and whatever else is in the casing of the regular variety is better at saying no than chocolate, the village bicycle.

While I can only give Kellogg’s Krave Double Chocolate a moderate score due to its overpowering taste and loose consistency in milk, I’d definitely recommend picking some up to eat dry as a party snack or something.   All told, it appears to simply be that rare cereal that’s better without the milk.   The back of the box makes reference to “chocovores,” so I guess I’m just one of those chocovores who likes his meals raw and unseasoned.   Grrrrr.

(Nutrition Facts – 3/4 cup (cereal only) – 120 calories, 30 calories from fat, 3.5 grams of total fat, 1 gram of saturated fat, 1.5 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 95 milligrams of sodium, 80 milligrams of potassium, 23 grams of total carbohydrates, 3 grams of dietary fiber, 10 grams of sugars, and 2 grams of protein.)

Item: Kellogg’s Krave Double Chocolate Cereal
Price: $3.99
Size: 11 ounces
Purchased at: Giant
Rating: 6 out of 10
Pros: Tastes great dry.   Good crunch.   Not overpowering scent.   Nice one-two chocolate flavor combo.   Satisfying your chocolate craving for the next five years.   Would probably make for a good party snack food.
Cons: Milk somehow makes it too sweet and chocolate-y.   People who don’t use their turn signals.   Gets soggy quickly.   They misspelled “crave.”   Being the only product in the world where more chocolate is a bad thing.   Comparing chocolate to hardcore drugs.

REVIEW: Kellogg’s Caramel Nut Crunchy Nut Cereal

Marvo 9 Comments

Kellogg's Caramel Nut Crunchy Nut Cereal

Kellogg’s new Caramel Nut Crunchy Nut cereal, which shouldn’t be confused with Kellogg’s Caramel Nut Crunch cereal, has no fiber.

If I was a twelve-year-old, I wouldn’t give a damn about it not having fiber. But I’m an adult now, and the woman in the Metamucil ads, who’s also in the Esurance ads and in this 1-800-DENTIST commercial, tells me I need fiber.

Sure, I could get it from fruits, vegetables, nuts, and legumes, but that would involve me buying fruits, vegetables, nuts, and legumes. I can’t keep track of which fruits I need to smell, squeeze, or spin on the floor in order to determine if they’re ripe. Also, even though I love saying the word “legumes” as much as I love pronouncing the word “incestuous,” legumes make me too le-gassy.

I need to get 30 grams of fiber a day and the Kellogg’s Caramel Nut Crunchy Nut cereal is not helping. If you think about it, how can this cereal not have any dietary fiber? It’s caramel flavored corn flakes topped with roasted peanuts. A bowl of Kellogg’s Corn Flakes has a gram of fiber, while peanuts are a good source of fiber. If Dr. Spock ate this cereal, he would say, “This cereal and its lack of fiber is illogical.”

While the cereal is clearly illogical, it does taste very good.

Kellogg’s Caramel Nut Crunchy Nut cereal smells like Cracker Jack, and it should because they’re pretty much made from the same ingredients: corn, peanuts, and molasses. For those of you who are too young to know what Cracker Jack is, according to Wikipedia, some consider it to be the first junk food, so your grandparents might’ve gotten cavities from it.

Kellogg's Caramel Nut Crunchy Nut Cereal Closeup

The cereal’s strong sweet aroma made me believe the cereal was going to have a teeth-hurting sweetness, but it didn’t. Initially, the cereal had more of a molasses flavor than caramel, but the caramel does pop up. Not every flake has bits of peanuts attached to it, but I could definitely taste a nuttiness. Overall, the cereal tastes kind of like Cracker Jack, so if you miss Cracker Jack Cereal, Kellogg’s Caramel Nut Crunchy Nut cereal might be a worthy replacement.

But just don’t expect it to give you any dietary fiber.

(Nutrition Facts – 3/4 cup (cereal only) – 120 calories, 10 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 45 milligrams of potassium, 26 grams of carbohydrates, 0 grams of fiber, 10 grams of sugar, 2 grams of protein, and a bunch of vitamins and minerals.)

Item: Kellogg’s Caramel Nut Crunchy Nut
Price: $2.99
Size: 13.4 ounces
Purchased at: Target
Rating: 8 out of 10
Pros: Really good. Tastes and smells like Cracker Jack. The blue eyes of the woman in the Metamucil and Esurance commercials. Doesn’t get soggy too quickly. Saying the word “legumes.”
Cons: Provides no fiber. Having to figure out whether a fruit is ripe or not. Having to make sure I’m getting enough fiber. Eating too many legumes.

REVIEW: Kellogg’s Cinnamon Almond Raisin Bran

Jeff 9 Comments

Kellogg's Cinnamon Almond Raisin Bran

I outgrew a lot of things, shedding interests like Beat Takeshi dispatches bodies in his awesome Yakuza films. I outgrew “yo mama” jokes. I outgrew my obsession with INXS. I even outgrew prank calling Chinese people claiming I was a pizza delivery guy and someone better Goddamn pay me or else (sorry Yen Sun wherever you are). To be honest, *69 proved to be my Kryptonite and effectively stopped me from my misdemeanant hobby. But you know? I have never outgrown cereal.

Hopping off my glorious Vespa, I arrogantly parked my scoot right by the side of the automatic double glass doors. Walking past the scowls of employees and customers, I was in Target looking for two things: some plug-in air fresheners and Frosted Flakes. Even though I enjoy eating the occasional fancy lad food (shaved truffles may have lost some of its allure thanks to the nouveau riche infection but they sure are tasty), a simple bowl of cereal comforts me like none other.

I can eat a bowl for any meal or a late night snack. I love eating “mini-wheats” out of the box as if they were cookies. Is it the perfect comfort food? No, but it is close since cereal is so familiar and convenient. And if you’re a faithful reader of The Impulsive Buy, you can tell that we have more choices than ever for cereal.

My selection for cereal is shameless. As an adult man who favors blazers, I feel like I should really be ordering a proper drink (and I do! Chin, chin!!) regardless if I act like an adult at the end of the night. An adult man ordering a Jägerbomb is plain embarrassing. Don’t even get me started on the Red Bull and vodkatinis…I’d rather be caught drinking a can of Four Loko wearing a shiny shirt with a spiky fade.

Ah, but cereal! Lovely sexy cereal with milk and the silver spoon, I lurve you. I would be happy with a bowl of Lucky Charms as I would be with a bowl of fart inducing Weetabix topped with blueberries. I have no problem eating Froot Loops while watching something responsible where everyone speaks in English accents. My love affair with all things cereal is one of the few constants in my life.

You know suicide sodas? Mixing all the flavors from the dispensers to create an amalgam of sugary fizzy goodness? I’m like that with cereals. Like a chemist, I would mix some Corn Flakes with Alpha-Bits and some puffy Kix to top it off. So just when I thought I couldn’t top off my cereal porn anymore, I found a box of Kellogg’s Cinnamon Almond Raisin Bran.

Raisin Brain is like your old standard, like Tony Bennett. It’s not something I want to listen to all the time but when I do, it’s pretty damn good. I like Raisin Bran but need to be in the mood for it. I engulfed a box of it when I recuperated from my car accident. I always thought it made my skim milk creamier and I loved the sweet chewiness from the slightly soggy raisins. So this version reminds me of the Michael Bublé take of Raisin Bran.

The box eschews any thoughts that this is your Grandfather’s Raisin Bran with “Cinnamon Almond” blazed on to the box with a yellow brown background. The famous “Two scoops!” tagline and the earnest looking sun holding exactly two scoops beckons you to open that box.

Kellogg's Cinnamon Almond Raisin Bran Closeup

Upon ripping the cellophane bag, the waft of toasted wheat and sweet raisins welcomed me. There is a pleasant but very faint smell of baked cinnamon rolls that emanates way in the background but this is cereal not wine. The cereal had quite a few raisins sans “plump” but there were seldom any almonds in my bowl. I dumped the bowl back into the package. This time I shook up the box like I’d shake any convicted bastard in a shaken baby case to see how they like it and poured another. The result was the same, a good amount of raisins but the thin slivers of almonds were so few.

The almonds were supposedly toasted as well but I couldn’t taste it. Eating a few without milk confirmed my suspicions. The cinnamon is so faint that it basically whispers “Hey don’t forget about me.” Knowing that most people eat their cereal in milk, I went ahead and proceeded to dine like the normals do hoping that the cinnamon taste would be more prevalent.

Kellogg's Cinnamon Almond Raisin Bran GlassThe milk did indeed emphasize the slight cinnamon taste. In fact, I think the cinnamon was now whispering, “Here I am. See? Why didn’t you believe me? You have trust issues.” Definitely, the cinnamon smell was stronger than the taste. While it does state that the cinnamon is dusted but damn…I think there is more cinnamon flavor if I sucked on the box. Most of the cinnamon taste was in the milk left after you’ve eaten it all.

Regarding the line that breaches the crunchy/soggy measure, if it takes you more than a few minutes to eat a bowl you are either: eating too big of a bowl or you don’t like the cereal. I’ve never done formal tests but I’m assuming most people take a couple of minutes or so to eat cereal.

I went ahead and let the bran sit in milk for exactly 120 seconds and it stayed crunchy. The raisins rehydrated slightly which is good but plumpness is overly optimistic. Another plus? The good news is that if you like Raisin Bran you will not be disappointed because it tastes like Raisin Bran with some almonds your jerky younger brother threw in there to be funny. Now I like Raisin Bran but I really was hoping for a different spin on the cereal.

My love for cereal is still strong but I would not buy this again. I can only eat so much Raisin Bran and I can only listen to so much Rat Packy/Swing Jazz standards. Now please tell my wife to turn off the Michael Bublé. My ears are bleeding.

(Nutrition Facts – 1 1/4 cup (cereal only) – 200 calories, 15 calories from fat, 1.5 grams of fat, 0 grams of saturated fat, 0.5 grams of polyunsaturated fat, 0.5 grams of monounsaturated fat, 0 grams of cholesterol, 220 milligrams of sodium, 260 milligrams of potassium, 47 grams of carbohydrates, 5 grams of dietary fiber, 18 grams of sugars, 4 grams of protein, and a bunch of vitamins and minerals.)

Item: Kellogg’s Cinnamon Almond Raisin Bran
Price: $2.99
Size: 14.5 ounces
Purchased at: Super Target
Rating: 6 out of 10
Pros: It tastes like Raisin Bran. Stays crunchy and makes your milk slightly cinnamony. Prank phone calls. People scowling at you. Beat Takeshi’s films.
Cons: It tastes like Raisin Bran. The cinnamon taste is barely there. Few measly slivers of almonds. Taste wise, the only toasted thing were the flakes. Justifying prank calling by telling myself I’m only goofing on my own nationality so I won’t feel guilty…Damn you *69! Michael Bublé.