Tag: Kellogg’s

REVIEW: Kellogg’s Limited Edition Disney Pixar Cars 2 Cereal

Marvo 7 Comments

Kellogg's Limited Edition Cars 2 Cereal

If you truly love your children, you will not make them shave a particular area on your body as one of their chores and you will not buy them Kellogg’s Limited Edition Disney Pixar Cars 2 Cereal.

Even if they beg, whine, cry, threaten to run away, tell you they don’t love you anymore, or refuse to shave that small patch of hair on your back you have trouble reaching, you shouldn’t buy this poor excuse for a sugary kids’ cereal.

I don’t care if the cereal would be perfect in your child’s Disney Pixar Cars 2 bowl on top of their Disney Pixar Cars 2 placemat, which is next to their Disney Pixar Cars 2 backpack that has their Disney Pixar Cars 2 folders and Disney Pixar Cars 2 pencils. If you want your children to experience sugary cereals that they’ll be slightly ashamed of eating when they’re in their 30’s, please don’t try to do it with Kellogg’s Limited Edition Disney Pixar Cars 2 Cereal.

There are so many better sugary kids’ cereals you can give your child, like Cocoa Pebbles, Froot Loops, Apple Jacks, Fruity Pebbles, Smorez, Cocoa Puffs, Honeycomb, Trix, Frosted Flakes, Count Chocula…Oh dear, I think I just got a cavity and gained a pound from typing that list.

So what’s wrong with Kellogg’s Limited Edition Disney Pixar Cars 2 Cereal? It’s as boring and confusing as the description printed on its box, which reads, “Frosted Multigrain Cereal with Red-Circled Fun.” I know the “red-circled fun” they’re talking about is the red-colored cereal, but is that really the best way to describe it? Because the only other red-circled fun I can think of are hickeys, and they’re a lot more fun than red-colored cereal.

Kellogg's Limited Edition Cars 2 Cereal in Bowl

The cereal stays crunchy in milk for a decent amount of time, but it tastes kind of like Cheerios, which isn’t a good thing since when it comes to good sugary kids’ cereals, the boring-flavored Cheerios doesn’t come to mind.

I thought with the red-colored cereal it would have a flavor from a red-colored fruit, like cherries, apples, strawberries, watermelon, raspberries, cranberries, pomegranate…Oh dear, I think I just met the new USDA dietary recommendations by typing that list. However, the Red #40-dyed cereal tastes exactly like the Red #40-less tan cereal.

This is disappointing to me, but I think it’s going to be more disappointing for a child. If they’re regular eaters of sugary kids’ cereals, they’re used to the idea that red-colored cereals have a fruity flavor. So when they put this cereal in their mouth, they’re probably not going to like it and say so using whatever new words they learned on the school playground.

Best case scenario: Crap.

Worst case scenario: What the fuck is this shit?

(Nutrition Facts – 3/4 cup (just cereal) – 100 calories, 10 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 50 milligrams of potassium, 23 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar, 11 grams of other carbohydrates, 3 grams of protein, and a bunch of vitamins and minerals.)

Item: Kellogg’s Limited Edition Disney Pixar Cars 2 Cereal
Price: $3.29
Size: 10.9 ounces
Purchased at: Target
Rating: 4 out of 10
Pros: 12 grams of whole grain per serving. Stays crunchy in milk for a decent amount of time. Fortified with vitamins and minerals. If you like Cheerios, it kind of tastes like Cheerios. Giving hickeys.
Cons: It tastes like Cheerios. Red cereal tastes like the tan cereal. Poor excuse for a sugary kids’ cereal. You children learning new vocabulary words on the playground. Won’t satisfy those who like their cereals sweet. Trying to hide hickeys.

REVIEW: Kellogg’s Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry

Stephanie 11 Comments

Frosted Mini Wheats Touch of Fruit in the Middle

Among the many things that I’ve learned to appreciate as I’ve gotten older (e.g. quiet time, foreign beer, green leafy vegetables, a good deal on car insurance), Kellogg’s Frosted Mini Wheats is the newest entry to the list. Believe me, this is a big deal. I HATED THIS CEREAL when I was a kid.

I’d beg my parents to buy the variety packs of Kellogg’s cereal, strictly for the miniature boxes of Frosted Flakes, Froot Loops, and Apple Jacks, but every once in a while, we’d get one that also included a box of Frosted Mini Wheats. That small orange box would remain untouched for weeks until someone (usually my dad) finally ate them.

I was never tempted to eat the Frosted Mini Wheats, mostly because the flavor and texture were too mature for my sugar-addicted tastes. That, and my common-law marriage to Toucan Sam. But now, as an adult, I can appreciate Frosted Mini Wheats for what they are – just sweet enough to be palatable and chock-full of fiber. I even eat them dry. I know, that sounds terrible, like choking down miniature wicker baskets encrusted with powdered sugar. It is almost a thoroughly boring flavor experience, but you can’t beat the crunchiness.

I didn’t really pay much attention to the Frosted Mini Wheats line before, but now that I’ve tasted the Touch of Fruit in the Middle Mixed Berry variety, I’m curious about the others. The new addition has a filling made with “a touch of real fruit.” Don’t worry, it’s the good kind of touch, not the bad kind, and it happens to be mixed berries. It really is a small amount, so don’t expect it to be “jam-packed” with fruit filling (no pun intended… or WAS IT???). The cereal’s overly descriptive and awkward name makes me wonder if Kellogg’s intends to release a series of fruit flavors soon, and if so, have raspberry and blueberry already been represented here? I nominate strawberry and apple next. Peach and lemon can go to hell.

Frosted Mini Wheats Touch of Fruit in the Middle In A Bowl

As I mentioned before, the texture of the cereal is VERY crunchy, almost like eating twigs, which would totally gross me out if it weren’t for that fact that I topped mine with vanilla almond milk and stevia crystals. The boost of sweetness really helped take the edge off, especially once the shredded wheat biscuits themselves starting soaking up the milk and softening. The mixed berry-flavored filling reminded me of the filling in Kellogg’s Raspberry Nutri-Grain cereal bars. In other words, it was nothing really special. The sensation of biting into the crispy, fibrous shell and tasting a soft, jam-like center was unusual, to say the least. Maybe this is what happens in the wild when animals chow down on tree bark to find sticky sap and grubs. Disgusting visual, for sure, but in those animals’ minds, how different is that from this cereal?

Frosted Mini Wheats Touch of Fruit in the Middle Middle

Despite the strangeness of the whole experience for me, I didn’t hate my bowl of Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry cereal. In fact, I went back for more. It’s clear to me now that my palate has matured to the point of being able to tolerate the crispy-bordering-on-tough texture and the low level of sweetness, both of which I firmly rejected as a kid. Maybe the fruit filling is Kellogg’s way of throwing the sugar-addicted child in all of us a bone and saying, “Hey, you may be spending hundreds and hundreds of dollars paying off utility bills and smartphone data plan charges every month, but at least your taste buds still work!”

(Nutrition Facts – 21 biscuits/1.9 ounces – 190 calories, 10 calories from fat, 1 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0.5 grams of polyunsaturated fat, 0 grams of monounsaturated fat, 0 milligrams of cholesterol, 10 milligrams of sodium, 200 milligrams of potassium, 45 grams of carbohydrates, 6 grams of fiber, 10 grams of sugar, 5 grams of protein, 2% calcium and 90% iron.)

Item: Kellogg’s Frosted Mini Wheats Touch of Fruit in the Middle Mixed Berry
Price: $2.99
Size: 18 ounces
Purchased at: Target
Rating: 5 out of 10
Pros: Quiet time. Cereal that is chock-full of fiber. Common-law marriages to cartoon mascots. Touch of real fruit enhances what would probably be a very boring cereal. Great at soaking up milk.
Cons: Awkwardly-named breakfast item. Eating twigs. Mixed Berry filling tastes like same filling in Nutri-Grain bars. Sticky sap and grubs. The Bad Touch. Bills, Bills, Bills. Don’t expect a lot of fruit filling.

REVIEW: Kellogg’s Eggo FiberPlus Waffles (Calcium Buttermilk & Antioxidants Chocolate Chip)

Drew 6 Comments

Eggo FiberPlus Waffles

“Waffles?” you ask.  “Really, Drew?  The man who reviewed beer for Christmas is a week behind on a review, and when he finally gets it in, it’s waffles?  That’s weak, bro.”  Your scorn is duly noted, and all I can offer in return is that, as the joint creator and co-producer of a two-year-old and a three-week-old, I have not gotten more than five hours of sleep a night in, well, three weeks.  Ergo, I am going to review my effing waffles with fiber, and you will read every damn word I have to say, no matter how little sense it makes or how old it makes me sound.  Are we clear?

The gimmick of Kellogg’s new Eggo waffles is that they’re FiberPlus, boldly proclaimed as 35% of your daily recommended intake of fiber right there on the front of the box.  By way of differentiating the two flavors beyond just “one’s got chocolate chips, the other don’t,” the buttermilk variety touts the word “calcium” on its banner, whereas the chocolate chip version boasts of its antioxidants, including vitamin E and zinc.  I was prepared to laugh my taint off if both versions had the exact same amount of calcium and Kellogg’s was just pretending there’s some health advantages of one over the other, but apparently they are indeed slightly distinct.  According to the nutritional info, the buttermilk variety have a whopping 5% more of your daily recommended intake of calcium per waffle than their be-chipped brethren, but with the trade-off of no appreciable levels of vitamin E or zinc.  This matters to me absolutely zero, but I suppose somewhere there may be someone who has strong, definitive opinions about how much zinc they consume in their breakfast toaster items.  Someday I would like to meet that man and tell him he’s wasted his life.  Then he’ll say I’m pretty judgmental for a guy who’s not wearing any pants, and we’ll both have a good laugh.

Eggo FiberPlus Waffles Naked

My chief concern about the waffles beforehand was the same one I have whenever I try a food purporting to be healthy, which is that too often there’s the inevitable sacrifice of taste for health.  Yes, your unsweetened organic rice cakes may let me live two days longer than if I’d eaten a Twinkie instead, but during that time the thought “Man, those rice cakes really tasted like the styrofoam packing peanuts they were probably made from” will cross my mind at least three times.  (I intend to be very reflective in my final days.)  I’m not interested in improved colon health if the unspoken caveat is that I’m basically eating cardboard.  Fortunately, I can report that the FiberPlus waffles are no worse than other Eggo waffles I’ve had in the past, which also means they’re tastier than your average frozen waffle.

The adjectives most commonly used to denote good waffles are “light and fluffy.” But be honest — when’s the last time you had a frozen food that really qualified as “light”?   I’ll offer that these are fluffy and… semi light?  Light-ish?  Loosely adapted from a work inspired by light?  You won’t mistake them for being freshly made, but they’re probably as non-heavy as you could expect out of frozen waffles.  As for the flavor, extra calcium and fiber or not, nothing tastes “off” about the buttermilk ones.  I could distinctly taste the chocolate chips in the antioxidants variety, and there are a decent (though not overly generous) number of chips in each.  For the price you’re paying, it’s hard to find too much fault with the taste.

In the interest of garnering multiple perspectives, and also because kids gotta eat, I solicited my toddler’s opinions on the waffles as well.  She reported that they taste, quote, “Mmm-hmm,” and expanded on this with, “I get down now?” However, she also ate every bite, which NEVER happens, so that’s kind of the ultimate compliment.  Bafflingly, that was the buttermilk; the next day she ate two bites of the chocolate chip one and then flatly turned it down, proving once and for all that kids are kind of dumb.  She did deign to eat the rest of it that night, and when asked to clarify whether it was “satisfying” or “flavorful,” indicated that it was “favorul.”  If Kellogg’s wants to use that in their new advertising campaign, I’m willing to sign the consent forms.

Finally, I’m not a coffee drinker, but many people are, and between a cup or two of java and these waffles, well… I can’t vouch for it personally, but I could see that being the kind of breakfast that puts a spring in your step and your ass on the john.  I would not schedule a particularly long staff meeting after a venti mocha and a couple of these waffles, is what I’m saying.  On the other hand, happy parents make for happy babies, and what’s more important to long-term happiness than good digestive health?  Maybe I was smart to buy these things after all.  Thanks, FiberPlus!

(Nutrition Facts – 2 waffles – Calcium Buttermilk – 160 calories, 6 grams of fat, 1.5 grams of saturated fat, 390 milligrams of sodium, 29 grams of carbohydrates, 9 grams of fiber, 3 grams of sugar, 3 grams of protein.  Antioxidants Chocolate Chip – 180 calories, 7 grams of fat, 2.5 grams of saturated fat, 350 milligrams of sodium, 31 grams of carbohydrates, 9 grams of fiber, 8 grams of sugar, 3 grams of protein.)

Item: Kellogg’s Eggo FiberPlus Waffles (Calcium Buttermilk & Antioxidants Chocolate Chip)
Price: $3.39
Size: 8 waffles
Purchased at: Giant
Rating: 6 out of 10 (Calcium Buttermilk)
Rating: 7 out of 10 (Antioxidants Chocolate Chip)
Pros: Affordable.  Easy to prepare.  Surprisingly good for frozen food.  Healthier than I anticipated.  Buttermilk = calci-riffic!  Antioxidants are… good, I’m pretty sure?  Keeping the system, uh, well, you know.  “Running smoothly.”  Yeah.
Cons: All baby and no sleep makes Drew go crazy. Not especially light.  Having to decide if it’s worth swapping calcium for antioxidants and chocolate chips.  (Yes.)  Knowing that maple syrup eliminates any pretense of “healthiness.”  Toddler eating habits.

REVIEW: Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts

Drew 11 Comments

Kellogg's Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts

Many of you reading this may wonder why a 30-year-old man is reviewing Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts [22], a sugary abomination clearly designed solely to be eaten by children for, you know, “breakfast.”  (We know better, don’t we, kids?)  It’s pretty simple — reviewing a fine product like Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts [61] is the easiest way for me to meet my word quota without having to say anything of substance.  If you look carefully, you’ll realize this entire review is only five sentences long.  Can I get an “Amen!” for cheating the system?  A few more of these and I’ll finally be able to afford those pec implants.  I mean, penis smallification surgery!  Obviously.

But since we’re here, we might as well take a closer look at this affront to parents and dentists alike, by which of course I’m referring to Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts [161].  As a teenager I used to scarf down the S’mores variety with the same frequency that most of my peers were watching scrambled porn (€œI think that was a boob!  Sweet!€), but I haven’t had one of any kind in probably a decade.  Back then I never bothered reading nutritional information because I was swimming a billion hours a week (estimated) so it really didn’t matter, but apparently Pop-Tarts is not health food.  Crazy!

But what they lack in nutritional value, Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts [252] more than make up for in visual insanity.  The package alone has caused more seizures than a viewing of Tron on acid — you have the respective Kellogg’s and Pop-Tarts logos superimposed on an old-timey “ice cream shoppe” (the extra “pe” stands for quaintness) awning, with a helpful “New Flavor!” tag in one corner, and that’s just the top half.  The bottom shows a picture of the Pop-Tart itself with a real ice cream sandwich flying around it, leaving a rainbow comet trail in its wake that also proclaims it a good source of calcium.  Holy balls, I want to eat one of these and go fight a leprechaun.  You’re my bitch now, Lucky.  Removing one from the foil wrapper is only a slight letdown, as it does indeed boast an abundance of multicolored sprinkles, plus a chocolate swirl.  I can honestly say it’s the least boring Pop-Tart I’ve ever seen, which is not saying much, but there it is.

Kellogg's Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts Innards

Obviously Kellogg’s can’t put actual ice cream inside their Pop-Tarts, yet have set themselves the task of making the brand taste as much like ice cream as possible, so I was curious about how they’d accomplish this.  The answer, it turns out, is “just cram a whole mess of frosting up in there.”  It really tastes more like marshmallow or cake frosting than ice cream, which is not such a bad thing.  The rainbow sprinkles further put me in the mindset of cake, to the point where “Ye Olde Birth-day Cake” would probably be a more accurate brand name than “Ice Cream Shoppe.”  The chocolate drizzle on the top does indeed look a bit like hot fudge, but unless you’ve got hypersensitive taste buds, you’re not going to be able to detect the chocolate — the frosting taste dominates over all, with perhaps a bit of sprinkle evident if my eyes aren’t just liking the pretty colors and arbitrarily assigning a taste to them.  And let’s be honest, any ice cream cookie sandwich you’ve ever eaten had either chocolate chips or M&Ms in the cookies, not just the rainbow sprinkles offered to us by Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts [616].

I wasn’t really disappointed by the Pop-Tarts because they still taste good, even if they don’t perfectly capture the flavor they’re trying to approximate.  They reminded me more than a little of the S’mores Pop-Tarts of my youth, just with less chocolate and a more overtly sugary flavor to the filling.  True, they taste more like a birthday cake than an ice cream sandwich, but since either is a perfectly acceptable treat when you’re a kid, I’d say they meet the needs of their target audience, as well as those of us just looking to recapture a bit of our youth.

Thanks Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts.  [727! Word quota accomplished!]

(Nutrition Facts – 1 pastry – 200 calories, 6 grams of fat, 2 grams of saturated fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 200 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 15 grams of sugar, 2 grams of protein, and a myriad vitamins and minerals.)

Item: Kellogg’s Ice Cream Shoppe Frosted Rainbow Cookie Sandwich Pop-Tarts
Price: $2.35
Size: 1 box of 8
Purchased at: Acme
Rating: 7 out of 10
Pros: Tastes good. Hearkening back to really unhealthy youth.  Saying the full name makes you feel like you’ve accomplished something.  Scrambled porn.  Talking smack to leprechauns.  Staring at box cheaper than buying drugs.  Can’t go wrong with cake.  Meeting word quota.
Cons: Wang surgery not cheap.  Scrambled porn actually 1979 4-H livestock semifinals.  Requires “toasting” device to unlock full potential.  Doesn’t taste like ice cream.  Hollow feeling at working the system.

REVIEW: Kellogg’s Crunchy Nut Cereal (Roasted Nut & Honey O’s and Golden Honey Nut Flakes)

Nichol 18 Comments

Kellogg's Crunchy Nut Cereal

I basically picked up the two new varieties of Kellogg’s Crunchy Nut cereal (Roasted Nut & Honey O’s and Golden Honey Nut Flakes) because the boxes just made Kellogg’s seem so desperate. I figured that, based on the rebate offer covering half the front of the Golden Honey Nut Flakes box and the large coupon plastered on the side of both varieties, these things had to be either the best kept secret in the whole flippin’ breakfast aisle or some sort of unmentionable abomination created by the CEO’s nephew. As usual, my curiosity outweighed my gnawing suspicions. I still have my qualms about Kellogg’s calling the peanut-bedazzled cereals “nutty” and not “legumey”, but I’m willing to let that rest. There are bigger fish to fry here. Honey-peanut-molasses fish.

I had heard next to nothing about these cereals until they practically jumped out at me from the shelves. Hell, the product website even failed to locate either variety within a thirty mile radius of my zip code for some odd reason. I have my theories on this simultaneous lack of marketing and desperate push for acceptance. Perhaps they’re a failed vehicle for some early-90’s kids TV show. I imagine them as rebranded Slappy the Squirrel cereals from a never realized Animaniacs spin-off concept, found in a repossessed storage locker somewhere, still sealed and intact thanks to scads of preservatives.

I think part of the problem is that both varieties taste so gimmicky-sweet, so inherently child-friendly. But where are the goofy characters — the tigers, toucans, and Quisps – with their insatiable draw and plush dolls for bar codes offer? Why isn’t there a maze on the back?

This isn’t your average adult cereal, either. There are no berries, no gourmet Georgia pecans, no multi-grain wholesomely fortified goji oat nuggets. Nowhere is heart health even mentioned. They don’t even tout the fact that the O’s are HFCS-free, though this is perhaps a ploy to keep us from noticing that the flakes conspicuously aren’t. In any case, real sugar, molasses, and honey take top billing. Aside from the vitamin additives, the ingredient list is fairly short and brimming with various states of run-of-the-mill ground corn (It’s okay to hate me for that one).

I expected to taste Corn Flakes and Cheerios, respectively, with peanuts stuck all over them. What I got was a Cracker Jack laden nostalgia trip back to lil’ lassie softball and family game nights past. Sadly, both cereals lacked a cheap prize to fight over and retrieve from mom’s hiding spot on top of the refrigerator in the middle of the night. On the bright side, I wasn’t picking little popcorn husks off my back teeth days later.

The O’s tasted both puffy and crispy, like coated rice cakes. They in no way actually resembled Cheerios. My brief disappointment gave way to delight when I introduced them to milk, however. The O’s stayed crunchy for a good while, unlike the flakes, which reached Soggyville far too soon.

I am easily distracted, especially in the mornings. I have a habit of pouring a bowl of cereal and then running off to put in forgotten contacts or hunt for sunglasses. I therefore require industrial levels of steadfast crunchiness. I’m always impressed when any cereal manages to hold up to my unreasonable standards. Eaten dry, the O’s taste a little bland, while the flakes become quite addictive, exactly like Cracker Jack.

At first, I wondered to myself why Cracker Jack doesn’t have a cereal line, and then, with horror, I thought maybe this was supposed to be that cereal line, once upon a time, possibly in the dot com era, back when anything was possible. If these cereals are, in fact, resurrected failures, they must’ve just been ignored by marketing people too entranced by their Tigers, because, beyond the identity crisis, both varieties are pretty gr-r-reat.

Now if you’ll excuse me, I’ve got a one-way ticket to the mysterious Soggyville and the train is boarding.

(Nutrition Facts – 3/4 cup – Golden Honey Nut Flakes – 120 calories, 10 calories from fat, 1 grams of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 160 milligrams of sodium, 40 milligrams of potassium, 26 grams of carbohydrates, less than 1 gram of fiber, 11 grams of sugar, 2 grams of protein and a bunch of vitamins and minerals. Roasted Nut & Honey O’s – 100 calories, 10 calories from fat, 1 gram of fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 125 milligrams of sodium, 25 milligrams of potassium, 23 grams of carbohydrates, 2 grams of fiber, 10 grams of sugar, 2 grams of protein and a bunch of vitamins and minerals.)

Item: Kellogg’s Crunchy Nut Cereal (Roasted Nut & Honey O’s and Golden Honey Nut Flakes)
Price: $2.50 each (on sale)
Size: 10.8 ounces (Roasted Nut & Honey O’s)
Size: 14.1 ounces (Golden Honey Nut Flakes)
Purchased at: Albertson’s
Rating: 9 out of 10 (Roasted Nut & Honey O’s)
Rating: 7 out of 10 (Golden Honey Nut Flakes)
Pros: Ever-crunchy rings. Slappy the Squirrel hawking cereal. Cracker Jack for breakfast. The early dot com era, when everything was possible. Very snack-worthy throughout the day. Fairly health-conscious choice for sweet cereal lovers. No popcorn husks.
Cons: No prize. Flakes seemed to have pre-booked their tickets to Soggyville. No mazes. Rings dependent on milk for maximum deliciousness. Rampant family game night cheating. No healthy nuggets. Decade-old Cracker Jacks for breakfast. No adorable mascot. Weird softball league groupings.