REVIEW: Kellogg’s Eggo Thick & Fluffy Waffles (Original & Cinnamon Brown Sugar)

Kellogg's Eggo Thick & Fluffy Original Waffles

Borrowing things from overseas to sell on our shores is a tricky business. As with any translation, we run the risk of not getting it quite right. Like turning the infinitely-watchable E4 series Skins into a show that no one (save for The Parents Television Council who wants to kill it with fire) cares to watch… or transforming the delicioso Mexican corn-cake-style gordita into the well-known and often-devoured Taco Bell Gordita that is basically a taco made with pita bread. How they made the leap to the Middle East by way of Mexico, I have no idea. I guess, to them, foreign food is foreign food. We’re lucky they didn’t try to stuff haggis in there.

The process of repackaging these things for consumption in the United States is clearly an attempt to make them more palatable for Americans, however unrecognizable they become. But it doesn’t explain why Kellogg’s would revise the Belgian waffle for their Eggo brand by making them toaster-sized instead of plate-sized and octagonal instead of round (or square) and calling them “Thick & Fluffy ” waffles. Did they think consumers wouldn’t understand these waffles if they used the word “Belgian”? They’ve been around for 50 years. I think we get it. Semantics aside, what it really comes down to is whether the waffles have deep pockets and taste good. For the most part, they do.

Eggo Thick & Fluffy waffles come in two flavor varieties: Cinnamon Brown Sugar and Original Recipe. The name “Original Recipe” conjures up visions of crispy, golden fried chicken offered by string-tied Southern gentlemen with dubious military origins, yet as a Roscoe’s devotee, I can attest to the fact that fried chicken does pair well with waffles. Maybe this title wasn’t unintentional.

The Original Recipe waffle was exceptional. It has a certain extra something (probably sodium) that makes the waffle taste extra malty. I scoured the ingredients list and didn’t see anything about malt, though, so I could just be imagining it. Maybe my previous experiences with other Belgian fluffy and thick waffles created an expectation for malt flavor.

Kellogg's Eggo Thick & Fluffy Cinnamon Brown Sugar Waffles

On the flip side, I was all ready to love the Cinnamon Brown Sugar waffle, being the brown sugar & cinnamon addict that I am, but it was just OK. The flavor just doesn’t “pop.” It’s not super sweet, but it’s also not very cinnamon-y. Blah Sugar. Cinna-Zzzzz. The experience is underwhelming. Way to not be an enabler, Kellogg’s. I’m one step closer to recovery.

Despite the fact that it’s a toaster waffle, I was expecting preparation to be a breeze. Logistically, it is pretty easy. Place in toaster… Toast… The End. But the toasting instructions specify that you may need to use two toasting cycles in order to evenly heat the waffle. That’s far too long for a toaster-based convenience breakfast. I hate double-toasting. It ruins the feeling of relief you experience once the toaster pops up because as soon as it does, you just have to push it back down again and start all over. It’s totally defeating. Bad way to start the day.

Kellogg's Eggo Thick & Fluffy Cinnamon Brown Sugar Waffle Naked

Another negative is that even though these are Thicker & Fluffier, they don’t make you feel any fuller — just the opposite. The extra carbs and sugar you ingest in the thicker waffle make you crash faster… and if you double-up on the serving size (eating two waffles instead of one), it just makes things worse.

That’s another thing. The serving size is just one waffle, but the box shows two. WHY MUST YOU TOY WITH MY EMOTIONS, EGGO??? Sorry, that’s the cinnamon brown sugar withdrawal talking.

I appreciate Eggo’s take on Belgian waffles, though the Original Recipe flavor makes a tastier breakfast than the Cinnamon Brown Sugar one. They should try making crépes next… though they’ll probably call them “Eggo Thin & Flat Pancakes.” How gauche.

(Nutrition Facts – 1 waffle/55 grams – Original Recipe – 160 calories, 70 calories from fat, 7 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 3.5 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 300 milligrams of sodium, 50 milligrams of potassium, 20 grams of carbohydrates, >1 gram of fiber, 3 grams of sugar, and 4 grams of protein. Cinnamon Brown Sugar – 170 calories, 60 calories from fat, 7 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 3 grams of polyunsaturated fat, 1.5 grams of monounsaturated fat, 0 milligrams of cholesterol, 270 milligrams of sodium, 50 milligrams of potassium, 24 grams of carbohydrates, >1 gram of fiber, 9 grams of sugar and 3 grams of protein.)

Item: Kellogg’s Eggo Thick & Fluffy Waffles (Original & Cinnamon Brown Sugar)
Price: $2.00 (on sale)
Size: 11.6 oz
Purchased at: Vons
Rating: 10 out of 10 (Original Recipe)
Rating: 6 out of 10 (Cinnamon Brown Sugar)
Pros: Corn cakes. Southern gentlemen. Invisible malt. Octagons.
Cons: Witch hunts. Haggis. Understanding waffles. Boring me with cinnamon. The long toast. Small serving size.

REVIEW: Kellogg’s Limited Edition Gingerbread Printed Fun Pop-Tarts

Kellogg's Limited Edition Gingerbread Printed Fun Pop-Tarts

The Limited Edition Gingerbread Printed Fun Pop-Tarts are a seasonal flavor that’s been around for a few years, but I never picked them up because the images printed on them freak me out.

The images include a gingerbread house with a working chimney and gingerbread men ice skating, snowboarding and being an ice hockey goalie. Seriously, they look like the hallucinations one would have if they decided to huff a spray snow can or wear a homemade Santa beard made with cotton balls and rubber cement.

Gingerbread men don’t snowboard or ice skate. They just lie there on their backs with their arms stretched out and legs spread open, like a prostitute letting time pass by, waiting for their pay, while their client does their thing on top of them, occasionally letting out an unenthusiastic moan or “You feel so good.”

Instead, Kellogg’s should’ve printed realistic holiday images on these Limited Edition Gingerbread Printed Fun Pop-Tarts, and I’m not talking about Santa or Christmas trees.

I’m talking about images of people camping out the day before Black Friday at a Best Buy, hoping to score a dirt cheap laptop or HDTV from a brand they’ve never heard of. I’m talking about images of two adults fighting over a toy in the middle of a Walmart. I’m talking about images of children finding out that Santa doesn’t exist when they see their parents stuffing their stockings on Christmas Eve. I’m talking about images of Jewish people having to explain to non-Jewish people what Hanukkah is and how to spell it.

Kellogg's Limited Edition Gingerbread Printed Fun Pop-Tarts Top

Kellogg’s decided to go bareback with these Pop-Tarts and not make them frosted. I don’t think the Pop-Tarts’ brown crust makes a good canvas for the machine that stamps on the images because the combination of the crust and Federal Food Drug & Cosmetic Act-approved food coloring makes it looks like the Jersey Shore’s Snooki is snowboarding, ice skating and playing goalie for the New Jersey Devils on these Pop-Tarts.

Although they’re not frosted, there are sugar crystals sprinkled on top, which seems unnecessary because sprinkling sugar on an already sugary Pop-Tart is like pooping on poop. What really gives these Pop-Tarts their sugary, teeth-rotting goodness is the white filling inside them, which has a strong vanilla flavor with a bit of gingerbread. The filling combined with the mild gingerbread flavor of the pastry, creates a pleasant Pop-Tarts flavor, which makes me regret not overcoming the freaky images on these Pop-Tarts earlier.

Overall, I enjoyed the Limited Edition Gingerbread Printed Fun Pop-Tarts, especially when toasted and flipped over so I didn’t have to stare at an image of Snooki skiing while eating it.

(Nutrition Facts – 1 pastry/50 grams – 200 calories, 45 calories from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 220 milligrams of sodium, 35 grams of carbohydrates, less than 1 gram of fiber, 16 grams of sugar, 2 grams of protein and a bunch of vitamins and minerals.)

Item: Kellogg’s Limited Edition Gingerbread Printed Fun Pop-Tarts
Price: $3.99
Size: 12 pastries
Purchased at: Target
Rating: 7 out of 10
Pros: Pleasant gingerbread flavor. Best when toasted and flipped over. Vanilla filling also had a little gingerbread flavor. Sniffing rubber cement. Contains seven vitamins and minerals.
Cons: Not frosted. Images freak me out. Gingerbread images remind me of Snooki. Limited edition. Missing Thanksgiving dinner to wait in line at Best Buy for a cheap laptop.

REVIEW: Kellogg’s Original Cinnabon Pancakes

Kellogg's Original Cinnabon Pancakes

Imagine a world without Cinnabon.

Walking through the malls of America would be less odoriferous. There wouldn’t be anything sweet to cleanse the nasal palate with to get rid of the old person smell wafting from Sears, the youthful scents seeping out of Abercrombie & Fitch, the testosterone pouring out of GNC and the smell of death coming from Radio Shack.

A world without Cinnabon would also be a world without the recent influx of Cinnabon-branded products, like Cinnabon Snack Bars, Cinnabon Cereal, Cinnabon Lip Balm and these Kellogg’s Original Cinnabon Pancakes.

Oh, what a world that would be!

If you’re expecting these Cinnabon-branded pancakes to taste anything close to Cinnabon’s shopping mall-famous cinnamon rolls, you will be disappointed, like I am whenever I’m told I can’t sit on Santa’s lap at the mall because “I’m a grown man” or because “It looks like I have crabs because I scratch myself in the neither region too much.”

Kellogg's Original Cinnabon Pancakes Naked

While there’s cinnamon baked into each four-inch pancake and spots of white frosting injected into the breakfast disk, they do nothing to make it taste like the cloyingly sweet cinnamon rolls. The cinnamon, which isn’t Cinnabon’s Makara Cinnamon, is noticeable and allows the pancake to be eaten without syrup. But when syrup is added, the cinnamon is easily covered up. As for the frosting, it was like a stripper on stage; I could see it, but couldn’t taste it.

Even though I’m not impressed with the Original Cinnabon Pancakes, I did come up with a way to make them better — turn them into breakfast sandwich buns, a la McGriddles.

Kellogg's Original Cinnabon Pancakes Taco

However, I couldn’t find at my local Safeway a large breakfast sausage patty that would fit nicely in between two of these pancakes. I thought about asking a stock clerk for help, but they were all men and I thought it would be weird asking them if they had bigger sausages.

So instead I bought smaller breakfast patties, microwaved them, cut them in half, tessellated the halves on top of a microwaved pancake and then folded the pancake over to create a breakfast taco that had the right balance of sweet and salty.

Yeah! Suck it, Bobby Flay! The secret ingredient iz deez nutz!

I’m sorry about that unnecessary outburst. I’m just surprised I came up with a breakfast dish that’s slightly more complicated than my last great breakfast idea, which just involved mixing Cocoa Puffs with Cocoa Pebbles and pouring chocolate soy milk over it. And it’s been awhile since I’ve used the phrase “deez nutz” in a review.

Overall, the Kellogg’s Original Cinnabon Pancakes were mediocre frozen pancakes. The cinnamon flavor was decent, but I really wish I could taste the frosting that was also injected into it. They’re also quite thin, making them easy to cut through and to fold over to create a pancake taco shell, but not really filling for a grown man.

They almost make me wish for a world without Cinnabon.

(Nutrition Facts – 3 pancakes – 270 calories, 70 calories from fat, 8 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 15 milligrams of cholesterol, 480 milligrams of sodium, 50 milligrams of potassium, 45 grams of carbohydrates, 1 gram of fiber, 16 grams of sugar, 28 grams of other carbohydrates, 5 grams of protein and a bunch of vitamins and minerals.)
Item: Kellogg’s Original Cinnabon Pancakes
Price: $2.00 (on sale)
Size: 12 pancakes
Purchased at: Safeway
Rating: 5 out of 10
Pros: Noticeable cinnamon flavor. Can be prepared in either the microwave or oven. Makes an great breakfast sandwich bun or breakfast taco shell. Contains eight vitamins and minerals. A world without Cinnabon.
Cons: Doesn’t taste like anything from Cinnabon. Injected frosting isn’t noticeable. The term “injected frosting.” Too thin to be satisfying for a grown man. A grown man not being able to sit on Santa’s lap. Syrup kills cinnamon flavor. A world without Cinnabon.

REVIEW: Frosted Ice Creme Sandwich Pop-Tarts

Ice Creme Sandwich Pop-Tarts

According to the Kellogg’s Ice Creme Sandwich Pop-Tarts box, they have “25% Less Sugar Than Leading Toaster Pastries.” But if I’m not mistaken, aren’t Pop-Tarts the leading toaster pastry?

Or did I get sucked through a wormhole and end up in an alternate universe where Pillsbury Toaster Strudels are the leading toaster pastry and The Situation is a fat nobody from New Jersey who got his nickname because the person who enters the bathroom after him will end up in a bad situation?

Wait, let me tolerate MTV and TMZ to find out if I went through a wormhole.

Nope, still in the same universe where The Situation has six-pack abs, Snookie is still orange, there’s a particular hot tub in New Jersey that surprisingly can transmit STDs and Pop-Tarts are the leading toaster pastry.

But if I were in an alternate universe where Toaster Strudels were the ruling toaster pastry, the statement “25% Less Sugar Than Leading Toaster Pastries” wouldn’t be true, because most Toaster Strudels have nine grams of sugar, while these Ice Creme Sandwich Pop-Tarts have 11 grams.

So it seems Kellogg’s is admitting, in a slightly misleading way, that most of their Pop-Tarts are, as Def Leppard likes to say, sticky sweet. But at least these Ice Cream Sandwich Pop-Tarts have 25 percent less sugar than other Pop-Tarts, which have 15-17 grams of sugar. Although unfrosted Pop-Tarts, which I’m surprised still exist, have around 13 grams.

Ice Creme Sandwich Pop-Tarts Innards

Twenty-five percent less sugar is fine and dandy, if you’re a mother trying to prevent your child from getting hyper or turning into The Situation from an alternate universe, but having less sugar makes the Ice Cream Sandwich Pop-Tarts the most insipid flavor Kellogg’s has ever offered, and that includes unfrosted Pop-Tarts and Vanilla Milkshake Pop-Tarts.

These Pop-Tarts had the potential to be really good because I loves me some ice cream sandwiches, but the vanilla filling wasn’t filled with vanilla and the chocolate crust was chocolame. I tried them every way possible, as if I broke out the Kama Sutra of Pop-Tarts eating. But no matter how I tried them, they were still disappointing. Maybe if they artificially flavored them a bit more they would be enjoyable, but with the way they are now I’d really like these Ice Cream Sandwich Pop-Tarts to melt away.

(Nutrition Facts – 1 pastry/48 grams – 190 calories, 45 calories from fat, 5 grams of fat, 2 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 180 milligrams of sodium, 33 grams of carbohydrates, 2 grams of fiber, 11 grams of sugar, 2 grams of protein and a bunch of vitamins and minerals.)

Item: Frosted Ice Creme Sandwich Pop-Tarts
Price: $3.79
Size: 8 pack
Purchased at: Safeway
Rating: 2 out of 10
Pros: 25 percent less sugar than the leading toaster pastry, i.e. Pop-Tarts. Contains vitamins and minerals. Use high fructose corn syrup. Kama Sutra.
Cons: Worst Pop-Tart flavor ever. Vanilla filling wasn’t filled with vanilla. Chocolate crust was chocolame. TMZ. MTV. The water in the Jersey Shore hot tub. Entering the bathroom after The Situation from an alternate universe uses it.

REVIEW: Limited Edition Frosted Pumpkin Pie Pop-Tarts

Limited Edition Frosted Pumpkin Pie Pop-Tarts

The Limited Edition Frosted Pumpkin Pie Pop-Tarts are one of the few Pop-Tarts flavors that make sense, unlike any Pop-Tarts flavor that include the words “creme” or “milkshake.”

The Pop-Tarts’ crust represents the crust of the pie. The orange pumpkin filling represents the pumpkin in the pie. The white frosting represents the whipped cream dollop on top of the pie. And the fall-colored sprinkles represent excessive Thanksgiving feasting. Because just like getting up for a third helping of turkey and gravy, they’re completely unnecessary and probably aren’t good for you.

Seriously, I’ve never seen anyone put sprinkles on a pumpkin pie’s whipped cream dollop. Sprinkles over the frosting on top of a cupcake…yes. Sprinkles on top of a banana split…yes. Sprinkles dumped into my mouth so I can spit out rainbows…yes. Sprinkles to represent clown pubic hair stubble on a whipped cream bikini bottom…yes. But never on top of whipped cream on a pumpkin pie.

Limited Edition Frosted Pumpkin Pie Pop-Tarts Innards

Despite the use of sprinkles, Kellogg’s was able to produce a Pop-Tarts filling that tastes like pumpkin pie, thanks to the use of pumpkin, cinnamon, high fructose corn syrup and, possibly, Black Magic. To be honest, it’s really scary they were able to do so, since most Pop-Tarts don’t really taste like the flavor they’re attempting to emulate.

But I guess that’s just the power of Black Magic.

Because of its familiar pumpkin pie flavor, I have to say I enjoyed the Limited Edition Frosted Pumpkin Pie Pop-Tarts, and they’re definitely somewhere on my Top 10 List of Favorite Pop-Tarts Flavors. It’s too bad they’re a limited edition, but I hope they bring them back next Fall — without the unnecessary sprinkles.

But if you do happen to get your hands on a box or two of the Limited Edition Frosted Pumpkin Pie Pop-Tarts, might I suggest sharing them with friends, just like the Pilgrims and Wampanoag Indians shared fowl, beans, nuts and communicable diseases during the first Thanksgiving.

(Nutrition Facts – 1 pastry/50 grams – 200 calories, 45 grams from fat, 5 grams of fat, 1.5 grams of saturated fat, 0 grams of trans fat, 2 grams of polyunsaturated fat, 1 gram of monounsaturated fat, 0 milligrams of cholesterol, 170 milligrams of sodium, 35 grams of carbohydrates, less that 1 gram of fiber, 16 grams of sugar, 2 grams of protein and a bunch of vitamins and minerals.)

Item: Limited Edition Frosted Pumpkin Pie Pop-Tarts
Price: $3.50
Size: 12 pastries
Purchased at: Giant Eagle
Rating: 7 out of 10
Pros: Pop-Tarts filling tastes like pumpkin pie. One of my top 10 favorite Pop-Tarts. Using Black Magic to create Pop-Tarts. One of the few Pop-Tarts that tastes like what its emulating. Decent source of vitamins and minerals. Comes in a 12 count box. Spitting out rainbows.
Cons: Sprinkles were unnecessary. High fructose corn syrup. Limited edition flavor. Hard to find. Using Black Magic for evil. Communicable diseases. A third helping of Thanksgiving dinner. Clown pubic hair stubble.