Tag: Mars

9 years, 2 months, and 13 days ago, I was shot down by Mars, coming up empty-handed in my attempts to find a bag of Crispy M&M’s. As noted by the comprehensive timeframe, I may not be over it.

Well, now I can hack off that elephantine chip on my shoulder because Crispy M&M’s are back and putting a candy-coated jingle in my step. While they come in a dashing green bag and serve as an excellent pocket-sized tambourine, let’s ask ourselves the Really Important Question: how do these suckers compare to the old Crispy M&M’s?

Let’s start with some basics: there are crisps and then there are Crisps.

I know.

I’ll give your brain a moment to catch up with the shocking depth of that.

*Waits.*

Now that it’s sunk in, I’m sure you’ve realized you can have a crisp (a smidgeon of a rice puff made of itty-bitty grainy bits that get stuck between your teeth) or you can have a Crisp (a giant husk that crunches, cracks, then dissolves like a massive, non-mushy rice crispy treat). The specimens found in these Ms are unquestionably Crisps. For the mathematical statisticians out there, the average M is about 80% crisp, 15% chocolate, 4% candy shell, and 1% astronaut. That description may also be 75% true.

The Crisp inside crackles on first bite, verging on malt ball territory in sheer dimension. While the Crisp tastes of little more than toasted rice and air, it picks up the slack in providing texture, carrying the burden of contrast as the smooth, super-fast melting milk chocolate rushes in.

Taken as a whole, each candy strikes a moderate balance of chocolate, candy shell, and poof, making it easy to shovel the bag into one’s mouth and/or stash the rest in a drawer so they don’t say, Eat all the bags nowwww or Do you think you could request these in 240-bag packs from Costco? or any of the other things candies say to me when we’re alone together.

President Benjamin Harrison gave the White House its first Christmas tree in 1889. Had Harrison lived for 125 more Christmases, I suspect he would’ve slipped these M&M’s under his tree. They’re filled with sugar, chocolate, and artificial colorings in pebbly candy form. Sure, they may not blow flavor out of the water, but they taste exactly as they did in 2005. In that way, they’re dependable and, moreover, represent a Large American Company doing something Large American Companies rarely do: listen.

Mars heard the call of the American people for the return of that which they held dear and, by George, they answered. Mars gets a gold star for being good listeners. If you were a fan of the Crispy M&M’s of yore, I hope you go forth to your favorite store and haul off any burden and angst of the past as you chow down on these nubbins. Do it for your stocking. Do it for nostalgia. Do it for Benjamin Harrison.

(Nutrition Facts – 1 bag/1.35 oz. – 180 calories, 60 calories from fat, 7 grams of fat, 4 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 55 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary fiber, 22 grams of sugar, and 2 grams of protein.)

Item: Crispy M&M’s (2014)
Purchased Price: 99 cents (on sale)
Size: 1.35 oz. bag
Purchased at: CVS
Rating: 7 out of 10 (plus a special gold star for bringing back a classic)
Pros: Melty milk chocolate. Giant crisp interior. Tastes exactly as I remember them. Good listeners. 1% astronaut. Benjamin Harrison’s Christmas tree.
Cons: Crisp doesn’t add much flavor. Artificial colorings are still artificial. Things candies say when we’re alone together.

At what point should we start to be concerned that the usually delicious array of autumnal-inspired treats and sweets are becoming a victim of their own lofty standards?

Up until recently I was inclined to say never. I mean, when unlikely superstars like Pumpkin Pie Pringles and Candy Corn Oreo augment standbys like apple cider donuts and pumpkin spice cookies, fall products have earned a reputation as reliable as the leaves hitting the ground each September and October. It’s part of what makes this time of the year so special for food lovers, and no doubt the reason Walmarts and Targets everywhere rush in the latest creations of mass-produced seasonality earlier and earlier each year.

Now though, I’m not so sure if every apple or pumpkin product will be a hit. My doubts started last year with the Pumpkin Spice M&M’s, and have been confirmed by the new Candy Apple M&M’s.

That’s right; even graced by the seductive presence of a high risk spokeswoman, there’s nothing particularly memorable or sexy about the new Candy Apple M&M’s. And there’s definitely nothing candy apple or autumnal about the flavor.

It shouldn’t have been this way. On first inspection, it sounds like a brilliant idea; the perfect marriage of cloyingly sweet and sticky hard shell coating and mellow milk chocolate paired with the prerequisite cinnamon spice for depth and artificial apple tartness for, well, tartness. Dare I say, they could have even thrown some caramel in there, and heck, why not peanuts? Granted it’s difficult to execute the ultimate nightmare for dentists in something less than the size of a quarter, but c’mon, this is M&M’s people. I mean, they stuck a friggin’ pretzel between chocolate and shell. That’s like sending a man to the moon compared with developing the simple flavors of a candy apple.

Alas, it was not to be. The only things vaguely reminiscent of a candy apple in these M&M’s are the color and shape. Upon first taste a vague notion of cinnamon spice, more reminiscent of hot cinnamon candies than tart Granny Smith encased in hardened syrup, inhabits the candy coating. At least, I think its cinnamon. Come to think of it, maybe its clove, or perhaps nutmeg or ginger. Yes, that’s it, nutmeg and ginger. Almost nonexistent in intensity but there nonetheless, like the imaginary friend I sat with at the lunch table in second grade.

You heard me, imaginary friend.

I pop another M&M in my mouth and I’m starting to question if that cinnamon taste was ever really there, just as I questioned why Teddy my old chum at Rockhill Elementary wouldn’t trade me his Dunkaroos for my carrot sticks (I never did get an answer.) Allowing the M&M to dissolve into a familiar if not pedestrian chocolate flavor, I’m suddenly left with the taste of nothing more than that mild chocolate. Don’t get me wrong; chocolate is great and all (hey, maybe even good for me!) but as I finish the M&M I can’t pick up anything unique or different about these from standard M&M’s. Like the Pumpkin Spice M&M’s there really isn’t much going on here; just chocolate and shell and maybe a little bit of artificial vanilla flavor, combining with that sort of waxy debris of chewed-up M&M that sticks in the nooks and crannies around your molars.

I don’t think I’ve been as frustrated in a fall food product since, well, ever. The worst part about the Candy Apple M&M’s is that they speak to what has really been a series of mediocre limited edition flavors. I’m not just talking about last year’s Pumpkin Spice duds, but also the Red Velvet flavor, and some of the other seasonal spinoffs which seem more package art than taste sensations. Altogether, it’s a disturbing trend for a candy that has had great success with iconic flavors like Mint and Peanut Butter. But perhaps it’s a needed reminder that not every fall-themed sweet can live up to expectations.

(Nutrition Facts – 1.5 oz. – 210 calories, 80 calories from fat, 9 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 30 milligrams of sodium, 0 milligrams of potassium, 30 grams of carbohydrates, 1 grams of dietary fiber, 27 grams of sugars, and 2 grams of protein.)

Item: Candy Apple Milk Chocolate M&M’s
Purchased Price: $2.98
Size: 9.9 oz bag
Purchased at: Walmart
Rating: 3 out of 10
Pros: Classic M&M’s taste and texture in slightly larger form. Only ten calories per M&M, as opposed to hundreds in an actual candy apple. Always enjoyable M&M’s commercials.
Cons: Doesn’t taste like a candy apple in the least. No tart flavor of apple or sticky sweetness of coating. M&M’s fragments stuck in your molars. Attempted seduction by a chocolate candy. Imaginary friends.

I would like to put forth an official motion to reach a consensus on what “birthday cake” flavor is supposed to be.

Because from my understanding, birthday cake is akin to cake batter which is akin to a sweet vanilla/butter flavor with lots of rainbow sprinkles. A quick Pinterest search will demonstrate what I mean. Birthdays are a cause for celebration, and the default mindset for that is as much sugar and as much color as possible.

The Birthday Cake M&Ms are not what you’d expect based on the prior cake-flavored evidence, but rather a play on the original Milk Chocolate variety. This is probably fair to the millions of people who prefer the chocolate cake with white frosting on their birthdays and have been forced to eat too many Funfetti-like products. In fact, I would never choose that for my own cake either. By throwing these into the mix, M&M’s may just be trying to prevent a burgeoning birthday market monopolization. So for those who have been scorned by the rainbow sprinkles in the past, these go out to you.

I finally found these at my CVS when I did my annual Valentine’s Day Sale spree. There was a singular box, wrongfully placed in the clearance section. Although these are also sold in an 8-ounce bag, the only size option was the individual pack, which is unfortunate, because I enjoy sharing my candy and/or eating mass quantities of M&M’s without being aware of how much I’m actually consuming. Usually the latter.

These are closer in size to Milk Chocolate M&M’s than the recent new M&M’s have been and stick to a simple color palate of blue, red and yellow. I didn’t have any to compare, but I think they’re the same colors you’d find on other M&M’s, possibly a little bit richer. Also important to note they are made with actual Milk Chocolate. Not chocolate-y candy. Not chocolate-confection. Not Count Chocula Crème (this is not a real marketing tactic, but I think it will be soon.) You can rest assured in eating these that your processed food still has some realness to it.

My recent history with M&M’s has not been great. I was disappointed by Pumpkin Spice, puzzled by Gingerbread, and grossed out by Red Velvet. All of these varieties had such potential, but in the end they all ended up tasting like “chemical.” I was assuming this was what I would have to settle for with my bite sized chocolates.

But these are a beacon of hope. A delicacy. A rede-M&M-ption, if you will. I bit into these and immediately started singing “Happy Birthday” to me. Then the Beatles’ “Birthday.” Then Rihanna’s “Birthday Cake.” Then I stopped, because I forgot how incredibly uncomfortable that song makes me.

The flavor in these is subtle, but it accomplishes the intended goal perfectly. There’s a strong milk chocolate note that then evolves into a buttercream taste that’s not too sweet or overpowering. Perfect match to the cake pictured on the pack. Chemical taste level: zero.

I may not choose these over my beloved Carrot Cake or Peanut Butter M&M’s, but they would certainly be ranked above the original in my book. I will be creating a stockpile of these as well, even if they’re not limited edition. Not only are they delicious, but they also make a fantastic non-perishable last minute gift for birthdays you completely forgot about and were only reminded of when you logged onto Facebook.

Now, you can pretend every day is your birthday without having to lie to waiters at restaurants to get a free dessert. Although, you’re still free to do that do. It’s your fake birthday. You deserve to feel as special as you want.

(Nutrition Facts – 1 pack (1.4oz) – 190 calories, 70 calories from fat, 8 grams of fat, 5 grams of saturated fat, 0 grams of trans fat, 5 milligrams of cholesterol, 30 milligrams of sodium, 28 grams of carbohydrates, 1 gram of dietary fiber, 25 grams of sugars, and 2 grams of protein.)

Item: Birthday Cake M&M’s
Purchased Price: $1.19
Size: 1.4 oz. bag
Purchased at: CVS
Rating: 8 out of 10
Pros: Not chemically, actually tasty. Appeals to the forgotten birthday cake demographic. Actually tastes like the cake on package. Pretending to remember birthdays. Real milk chocolate. Getting free dessert at restaurants.
Cons: Inconsistencies in the definition of birthday cake. Unsettling Rihanna euphemisms. That uncomfortable public domain birthday song you have to sit through in restaurants to get your free fake-birthday sundae.