Tag: Ritz Crackers

In the land of limited editions that dare to make the consumer want to try something more extreme or risky, we have the new, tame, and enticing, Limited Edition Buttery-er Ritz Cracker. Not extra butter, not heaps of butter, not movie theater butter — although an Ultimate Butter version in 2016 apparently took that dive — just the non-threatening and seemingly safe Buttery-er.

Before going into this, I should note that I love original Ritz Crackers. Growing up, there were two elite plain and buttery crackers — Nabisco’s Ritz and Kellogg’s Club. Ritz Crackers were always the preferred base for a ridiculous amount of squishy, squirt-y Easy Cheese or cream cheese, and Club Crackers felt like the more elegant, refined buttery choice for proper cheese and/or meat. As an adult, my favorite iteration of a Ritz is the fudge-covered one that pops up for the holidays — an absolutely underrated pinnacle of the modern sweet and salty snacking era.

Diving into this new Buttery-er version is a very familiar and satisfying experience. Soft and crumbly with a perfect amount of salt and a lovely golden buttery flavor throughout. My initial thought is that they are, indeed, more buttery, or, apologies, buttery-er. However, it isn’t an aggressive or artificial flavor like a Jelly Belly jelly bean; it’s simply a richer foundation to an already rich cracker. They also feel softer and more crumbly with an even quicker melt-in-your-mouth sensation than the original that’s been promising a “bite of the good life” since the 1930s.

Fun fact: both the original and these new limited edition Ritz Crackers contain no butter, and are vegan. Any buttery presence in one versus the other is the density of the science-flavored oils. The ten extra calories and half a gram more fat per serving in these, as opposed to the original, would imply a heftier hand in dosing that fatty flavor.

But is it all just a mind trick? There’s only one way to truly find out: a side-by-side taste test. Eating an original Ritz cracker and then the new Buttery-er version right after confirms what I thought prior to having the control cracker — it’s more buttery, and it’s subtle. The limited edition leaves a slightly more pronounced buttery oil feeling on the tongue than the OG, similar to movie theater butter, but much less intense. This makes sense because the “butter” at most theaters is also butter-flavored oil.

The Buttery-er Ritz Cracker is a lusher, slightly elevated experience from its already elite predecessor that I’m happy I found and tried. Honestly, I wouldn’t mind if they made this the full-time recipe, but unless you’re a cracker completist, you don’t NEED to rush out to find these before they’re gone.

Purchased Price: $4.99
Size: 13.7 oz
Purchased at: Nob Hill
Rating: 8 out of 10
Nutrition Facts: (5 crackers, 17g) 90 calories, 5 grams of fat, 1 gram of saturated fat, 0 milligrams of cholesterol, 130 milligrams of sodium, 10 grams of carbohydrates, 0 grams of fiber, 1 gram of sugar, and 0 grams of protein.

Butter.

It makes bread taste better. It makes theater popcorn less healthy. It made Paula Deen a multimillionaire. And it helps take off rings that have gotten stuck on fingers because folks have eaten either too much buttered bread, theater popcorn, or Paula Deen’s cooking.

Butteriness.

It’s one of the defining characteristics of the iconic Ritz Cracker. Crumbly is also a defining characteristic, but I’m not here to talk about the mess Ritz Crackers make. I’m here to discuss whether it’s necessary to take the already buttery Ritz Cracker and make the Limited Edition Ritz Ultimate Butter Crackers.

The cracker has a strong artificial butter flavor, which isn’t surprising since the words “artificially flavored” are printed on the front of the box in tall thin letters and they have a smell that’s similar to what you’d get with anything that’s “buttered popcorn” flavored. 

The first cracker is a bit odd, but not odd enough to make me go “nope,” walk away, and leave the other seven Fresh Packs for birds. But if you have an aversion to Buttered Popcorn Jelly Belly Jelly Beans, I imagine you won’t enjoy these. 

However, after that initial cracker, the artificial butter flavor fades, which I guess is a good thing. But even with a muted flavor, they’re still noticeably more buttery than regular Ritz crackers. I think they’re not bad on their own and they’re as crispy as any Ritz cracker, but I definitely prefer regular Ritz Crackers over them.  

On the Limited Edition Ritz Ultimate Butter Crackers box, it suggests you create “Ritzwiches” featuring steak and potatoes, corn and bacon, and caramel corn. Seeing those suggestions got me thinking that maybe these crackers were really meant to be eaten with toppings. 

Since I lack the drive to prepare fancy toppings like steak and potatoes, I went with whatever was in my fridge — processed American cheese. I have to admit the American cheese between two crackers was surprisingly good. It tasted as if I was eating a grilled cheese sandwich.

I also used another ingredient from my fridge to make cracker sandwiches — butter. Let’s face it, using a pat of butter as the filling for a cracker sandwich with these extra buttery crackers would truly make them the ultimate.

So how did it taste? It tastes just like a pat of butter or licking the paddle attachment of a KitchenAid Stand Mixer that was just used to soften butter.

Remind me to not eat that again.

(Nutrition Facts – 1 Fresh Stack – 200 calories, 90 calories from fat, 10 grams of fat, 2.5 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 370 milligrams of sodium, 40 milligrams of potassium, 26 grams of carbohydrates, less than 1 gram of fiber, 4 grams of sugar, and 2 grams of protein.)

Purchased Price: $3.49
Size: 11.5 oz.
Purchased at: Safeway
Rating: 6 out of 10
Pros: As crispy as regular Ritz Crackers. Not bad after the first cracker. Tastes surprisingly good with American cheese. Butter.
Cons: First cracker has a heavy artificial butter flavor. If you don’t like Buttered Popcorn Jelly Belly, you’re not going to like these. Maybe not meant to be eaten without toppings. Making cracker sandwiches using pats of butter.

Purchased Price: $2.50 each
Size: 6 packs/box
Purchased at: Times Supermarket
Rating: 6 out of 10 (Bold Buffalo & Ranch)
Rating: 7 out of 10 (Crunchin’ Chili & Cheese)
Pros: Both are good, but the Crunchin’ Chili & Cheese does a better job of tasting like its name. Now comes in three short filled crackers instead of one long filled cracker (They’re shareable). Crunchin’ Chili & Cheese sometimes tastes like chili powder and sometimes like a Jack in the Box taco. Filling made with real cheese. Buffalo seasoning left on fingers (it’s the only time the Buffalo flavor is distinguishable). Nice mild Buffalo burn.
Cons: Licking the filling like they’re Oreo cookies, because their savory flavors are a little off-putting when consumed by themselves. Has a different crunch than a regular Ritz cracker. Hard to distinguish either flavor with the Bold Buffalo & Ranch one; it has a kind of generic spicy, cheesy flavor. Ranch flavor is missing its tanginess. Use of partially hydrogenated oils.

Nutrition Facts: 1 pack – Bold Buffalo & Ranch – 140 calories, 70 calories from fat, 7 grams of fat, 2 grams of saturated fat, 0 grams of trans fat*, 2 grams of polyunsaturated fat, 2.5 grams of monounsaturated fat, less than 5 milligrams of cholesterol, 240 milligrams of sodium, 17 grams of carbohydrates, 3 grams of fiber, 3 grams of sugar, and 2 grams of protein. Crunchin’ Chili & Cheese – 140 calories, 70 calories from fat, 7 grams of fat, 2 grams of saturated fat, 0 grams of trans fat*, 2 grams of polyunsaturated fat, 2.5 grams of monounsaturated fat, less than 5 milligrams of cholesterol, 210 milligrams of sodium, 16 grams of carbohydrates, 2 grams of fiber, and 3 grams of protein.

*made with partially hydrogenated oils