Tag: Starbucks

I feel sorry for the Starbucks baristas out there who have to deal with complex drink orders from insane customers. They say the customer is always right, but those who order an iced ristretto 5-shot grande with 5/8 decaf, six ice cubes, 2-pumps sugar free caramel, 4-pumps caramel, soy, whole milk, extra whip, 12 Splenda, double cupped, and hand stirred to a temperature of 43 degrees have got to be wrong.

Do they feel like their complex order somehow makes them some kind of Starbucks alchemist?

Or are they trying to impress the people behind them in line with the fact that they know how to order something at Starbucks?

Or do they enjoy being a barista puppeteer, making Starbucks employees do their bidding with their purse strings?

You know what, Starbucks baristas? I’m your break from the batty bastards and bitches who order elaborate beverages, because from now on, when I roll into a Starbucks, I’m only there to either use the restroom, steal napkins, be creepy, or to pick up a pack of your new Starbucks VIA Caramel Iced Coffee, all of which don’t involve you lifting any of your well-worked fingers. I’m your coffee break, your latte lull, your ristretto recess, your half-caf hiatus, your Venti vacation, and your Asian persuasion.

Each packet of Starbucks VIA Caramel Iced Coffee is made up of microgrounded 100 percent natural roasted arabica beans, a little bit of caramel flavor, and cane sugar. This powdery partnership produces a Grande of iced coffee goodness, if you’re willing to do all of the following: measure 16 ounces of water, rip off the packet top, pour the contents of the packet into the 16 ounces of water, and then stir it until the powder dissolves.

Or if you have children, you can dress them up in a green Starbucks apron, tell them you’re “playing Starbucks,” and make them do all the work.

After tearing open a packet of Starbucks VIA Caramel Iced Coffee, it farts out a strong caramel aroma. That caramel aroma is also present after the powder is mixed with water. When I drink it, it starts off with a nice caramel flavor, which quickly gives way to the bitterness of the coffee. However, thanks to the caramel flavoring, I’m finding it much easier to drink than regular Starbucks VIA Iced Coffee, which I usually sweeten with either a little more sugar or chocolate syrup.

I really enjoyed the regular Starbucks VIA Iced Coffee, but I have to say I prefer this caramel version more. Adding a little vanilla soy milk makes it even better, although the caramel iced coffee already has 24 grams of sugar, so adding soy milk gives it a little more. While that may sound sweet, it’s not as sweet as I am for giving Starbucks baristas a quick breve breather from impossible drink orders by not ordering anything and just picking up a 5-pack of Starbucks VIA Caramel Iced Coffee.

(Nutrition Facts – 1/2 packet – 50 calories, 0 grams of fat, 20 milligrams of sodium, 13 grams of carbohydrates, 12 grams of sugar, and 0 grams of protein.)

Item: Starbucks VIA Caramel Iced Coffee
Price: $5.95
Size: 5 pack
Purchased at: Starbucks
Rating: 10 out of 10
Pros: Better tasting and easier to drink than regular Starbuck VIA Iced Coffee. Easy to make. Great with a little vanilla soy milk. Makes a Grande of iced coffee. Cheaper than ordering the same drink from Starbucks. Giving baristas a break from making complex drink orders from douchebags. Nice energy pick-me-up.
Cons: Might have too much sugar for those who care about consuming too much sugar. You have to stir or shake it yourself, unless you have children who can do it for you. Waiting in line behind someone who orders complex Starbucks drinks. At home, you have no access to the Starbucks bar.

People love to hate Starbucks. If you choose to believe the haters, Starbucks is Big Brother, has committed genocide on hundreds of small business coffee shops, and will single-handedly destroy the planet. Anyone who purchases coffee from Starbucks is a soulless yuppy who will rot in sheeple hell.

I have to admit, I get a little bitter (Coffee pun? You decide!) when I think about Starbucks putting mom ‘n’ pop coffee shops out of business. I also have to admit, Starbucks makes some damn delicious coffee. Fortunately, I am not a yuppy (although I may be soulless), and my bank account dictates where I purchase my coffee, which means I get it pre-ground in a bag from the grocery store.

There are other coffee options other than buying it from a coffee shop and brewing your own at home. One of those options is instant coffee. Starbucks already offers pre-ground bags of their coffee, and now they’re shoving their noses into the instant coffee market. Starbucks wants to make sure that no matter how you like your coffee, you’re going to be drinking their coffee. We’ve always been at war with Eastasia.

So they launched a new line of instant coffee called VIA. It made me wonder: what are the benefits of instant coffee? To whom are instant coffee manufacturers marketing? I posited this question to a group of friends and got these answers:

1. People who like bad things
2. People without coffeemakers
3. Extremely lazy people
4. One guy’s grandma who isn’t a coffee snob who only wanted a single cup of coffee while only getting one dish dirty
5. People who are camping
6. People who are only interested in coffee for its medicinal qualities and don’t have the need or patience for a good cup of it

I will grant answer five as completely valid. Four and six, go buy one of those little one-cup or four-cup coffeemakers. I was the only coffee drinker in my household growing up. I resorted to instant for a little while, then grew tired of the lack of quality and bothered my parents until they bought me a little coffeemaker. Three minutes of effort and waiting were well worth it. Answers one through three are just unacceptable. Okay, maybe number one has some legs. If you enjoy being constantly disappointed, please, have a cup of instant coffee with your bowl of off-brand corn flakes and a side of already-cooked microwave bacon. It takes all kinds.

So has Starbucks transformed instant coffee into a valid form of caffeine consumption? We shall see.

VIA comes in several different iterations. There are different roasts, decaf, iced, and also flavored varieties. I can’t say I’ve ever known someone who drank black instant coffee, so I went with a flavored version. I chose Vanilla, but there’s also Caramel, Cinnamon Spice, and Mocha.

Making Starbucks VIA Ready Brew couldn’t be easier. It’s so easy, they don’t even need to more than two words in the instructions on the back of the package. When I tore open the flavor packet and dumped the contents into my mug, I was immediately met with the smell of vanilla flavoring. It actually filled my entire kitchen. After bringing a small amount of water to a low boil, I measured out eight ounces and poured it into my mug with the flavor powder waiting patiently at the bottom. I was surprised at how fast it dissolved; it only took a few stirs to transform it into a smooth, dark liquid that looked just like brewed coffee. I was also surprised at how dark it was, until I remembered that this is flavored coffee, not a fancy Vente latte with soy milk, two shots of espresso, extra foam and whipped cream. I can’t think Starbucks without imagining an overcomplicated coffee beverage that has more components than ordering a burger at Five Guys.

So how does Starbucks VIA stack up to a cup of brewed coffee? Well, I think my friends left one thing off the list: the office workplace. I have worked at several different office environments, and the coffee has always been notoriously awful. I don’t know what it is about office coffee, but it always blows. It’s like the office itself sucks all the soul out of the coffee, much in the same manner it sucks the soul out of all the cubicle monkeys working there. Since VIA comes in individual packets and many office water coolers have a hot water option, I could actually see VIA being a VIAble (sorry) alternative to disgusting office coffee.

That said, VIA is still instant coffee, and for some reason all instant coffee has a slightly off taste. I suppose you could say that instant coffee is to coffee what a banana Runt is to a banana. They share a similar taste, but you could tell blindfolded what’s the imitator and what’s the real deal. I enjoyed the vanilla flavoring; it was strong but not cloying, sweet without being so sugary it made me feel ill. The coffee takes a background to the vanilla, but it remains as rich as you can get out of powdered coffee.

So, has Starbucks revolutionized the instant coffee industry? In my opinion, no, but I’d put VIA a cut above other instant coffees I’ve tasted. I don’t know if you can ever really nail the flavor of a fresh pot of coffee in powdered form, but VIA manages to inject some richness into their product, and they didn’t step over the line with the sugar or the vanilla flavoring. Coming in individual packets is a big bonus; if you’ve got hot water, you’ve got coffee, and there’s something to be said for that. One real obstacle that VIA has is pricing. I bought a box of six packets for $6.95; at a little over a dollar a pouch, that certainly beats the price of a Vente mocha latte, but can’t compete with brewing your own coffee and investing in a travel mug.

(Nutrition Facts – 1 packet (16g) – 60 calories, 0 calories from fat, 0 grams of total fat, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 15 grams of carbohydrates, 1 gram of dietary fiber, 13 grams of sugars and 1 gram of protein.)

Item: Starbucks VIA Ready Brew Vanilla Flavored Coffee
Price: $6.95
Size: 6 pack
Purchased at: Starbucks
Rating: 6 out of 10
Pros: A step above other instant coffees. Five Guys burgers. Easy to transport anywhere. Nice vanilla taste. Friends with questionably useful suggestions.
Cons: Way more expensive than brewing your own coffee. Soulless yuppies. Still has that instant coffee flavor. Already-cooked microwave bacon. Encourages lazy coffee drinkers.

Update: Click here to read our review of the caramel version

There’s only one problem with the Starbucks VIA Iced Coffee — I can’t watch a cute barista make it for me.

Unless I steal a Starbucks employee apron and make one for myself in front of a mirror; or I kidnap a cute Starbucks employee and have her brew one for me.

If I do decide to abduct a hot barista, I won’t have her captive for long because making a Starbucks VIA Iced Coffee is quick and extremely simple. All the barista would have to do is rub the lotion on its skin, or else it gets the hose again. Oh wait, I meant to write, it pours the packet into 16 ounces of cold water, stirs and then adds in ice cubes, up to four, or else it gets the hose once more.

When I made one myself, I had to vigorously stir for about 45 seconds to completely dissolve the coffee. You can also pour the packet into a bottle of water and shake it like you’re trying to get rid of your flabby underarms with a Shake Weight.

Each packet contains instant and microground arabica coffee and cane sugar, and it’s bigger than the original Starbucks VIA instant hot coffee packet. I didn’t know anything about arabica coffee, so I decided to do a quick Wikipedia search.

I discovered the coffee gets its name because it’s indigenous to the mountains of Yemen in the Arabian Peninsula, and not from one of the places the Beach Boys sang of in their song “Kokomo.” However, while it originates from Yemen, the arabica coffee is from Colombia.

The flavor of the iced coffee tastes almost like the Colombia Starbucks VIA Ready Brew, which is also made with arabica coffee. However, unlike the hot version, the iced version is lightly sweetened with cane sugar, which made it easier for me to drink. Of course, you can add any amount of your favorite sweetener to it or perhaps pour milk from your favorite animal teat. So far, I prefer mine with an ounce of vanilla milk from a soy teat.

I’m surprised by how much I enjoyed the Starbucks VIA Iced Coffee, because I’m not much of a coffee drinker. It doesn’t have a bold flavor, which if it did, would probably turn me off, instead it’s quite smooth and refreshing. And it also gave me a nice energy boost. Go coffee!

I see myself buying the Starbucks VIA Iced Coffee on a regular basis because I’m getting Starbucks iced coffee without the Starbucks iced coffee price. Sure, it would be nice if a cute barista also came inside the box and if I didn’t have to wait for water to freeze before I can put ice cubes in it, but I really love its combination of flavor, price, the fact it’s easy to make and its versatility. Since I’m able to add whatever I want, I could mix the instant iced coffee with chocolate sauce, milk and ice in a blender and make myself a mocha Frappuccino.

Or kidnap a cute Starbucks barista to make it for me.

(Nutrition Facts – 1/2 packet (13.3 grams) – 50 calories, 0 grams of saturated fat, 0 grams of trans fat, 0 milligrams of cholesterol, 0 milligrams of sodium, 12 grams of carbohydrates, 0 grams of fiber, 11 grams of sugar and 0 grams of protein)

Read other Starbucks VIA Iced Coffee reviews:
Drink What
Orange County Register
Pulpconnection
Possessed by Caffeine
Coffee Cup News (YouTube)
Wandering Foodie (YouTube)

Item: Starbucks VIA Iced Coffee
Price: $5.95
Size: 5-pack
Purchased at: A Starbucks inside of a Safeway that’s inside of a shopping center
Rating: 10 out of 10
Pros: Very good. Inexpensive when compared with regular Starbucks. Easy to drink. Lightly sweetened. Easy to make. Versatile. Gave me a boost of energy. Shake Weight commercials.
Cons: Takes a lot of vigorous stirring to make the coffee dissolve completely. Doesn’t come with a cute barista. Coffee purists may not like it. Waiting for water to freeze. Kidnapping people.